10 Strategies for Hyperlocal Marketing Success
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Hyperlocal Marketing. 10 strategies on how to do it right
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10 Strategies for Hyperlocal Marketing Success
- 1. Darren Pace Marketing Director at International Training linkedin.com/in/darrenpace darren.pace@tdisdi.com Hyperlocal Marketing 10 strategies on how to do it right
- 6. My Timeline 1975-1997 1998-Crash 2000-2009 2010-Today As a junior, I was ranked top 30 in USTA Texas Tennis. Graduated with Multmedia Degree First job as a Web Designer. Black hat SEO Year later, half company one day. Help People web design Move to FL, was web designer for Telecomunications. Marketing for Construction, RFPs, competitive Bids, Website Architecture. SEO and PPC with Agencies. Content Marketing, SEO and social media. Met Brian, Web Audit. 300 keyword list and content marketing
- 7. 5 Miles
- 8. Objectives 1. Optimize Google Business Page 2. Reviews 3. Localize Facebook Ads 4. Hashtags and Tagging 5. Find Instagram Influencers with Explorer 6. Localize Paid Search 7. Host or sponsor local event 8. Local Publications 9. Provide Excellent in-store experience 10.Local SEO, Landing page
- 9. #1 Google Business Page
- 12. #2 Get More Reviews
- 13. “ “
- 17. Claim your business “Business Review Sites”
- 18. How do you ask for a Review?
- 19. #3 FACEBOOK ADS
- 21. Would you like to see a Facebook Leads Funnel?
- 29. How to find Hashtags Hashtag Generator
- 31. $1.80 Strategy - https://www.garyvaynerchuk.com/1-80-instagram-strategy-grow-business-brand/ $1.80 Strategy You’re going to drop $1.80 a day, two cents at a time, nine top posts, on ten different hashtags, every day. And that will slowly but surely build an audience that knows you and appreciates your content. You’re going to leave $1.80 in karma, $1.80 in community, $1.80 in your thoughts. You’re not going to spam.
- 32. The Explorer Tab
- 35. Instagram Influencers Micro Influencers 10,000 and 500,000 followers
- 36. Instagram Tactic
- 37. Instagram Tactic
- 38. Instagram Tactic
- 39. Instagram Tactic
- 40. Instagram Tactic
- 41. Instagram Tactic
- 42. Instagram Tactic
- 43. Instagram Tactic
- 44. Instagram Tactic I own a scuba shop and I’d like to pay you to come diving with me this Saturday from 10 to 2pm and you tell your Instagram followers. They’ll reply and say how much and you say I don’t know, this guy at DEMA told me to do this, how much is it.
- 45. #6 PAID SEARCH
- 47. #7 HOST
- 50. AGENDA 1. Optimize Google Business Page 2. Reviews 3. Facebook Ads 4. Hastags and Tagging 5. Paid Search 6. Host Local Event 7. Provide excellent in-store experience 8. Local SEO and Landing Pages #10 SEO & Landing Pages
- 51. Review Objectives 1. Optimize Google Business Page 2. Reviews 3. Localize Facebook Ads 4. Hashtags and Tagging 5. Find Instagram Influencers with Explorer 6. Localize Paid Search 7. Host or sponsor local event 8. Local Publications 9. Provide Excellent in-store experience 10.Local SEO, Landing page
- 52. Questions?
- 53. Website Description for Hyperlocal Marketing Have you ever found yourself looking for a very specific type of business? Maybe one that is right around the corner or one that has a very distinct product or service? If so, you’ve already conducted a hyperlocal search. In this presentation, we are going to talk about how you can get your business in front of more local prospects who are searching for very specific results so you can win more business in your community. Join me at 2pm on Thursday for a discussion on Hyperlocal Marketing. AGENDA 1. Optimize Google Business Page 2. Reviews 3. Facebook Ads 4. Hashtags and Tagging 5. Paid Search 6. Host local event 7. Provide Excellent instore experience 8. Local SEO, Landing page,
Editor's Notes
- Hello and thank you for coming.
- Today, we are going to talk about how to get your business in front of local prospects and win more business in your community. Sound Good?
- Recognize that building in the background? Hint.. Stranger Things Every morning, wake up go through my morning routine, Try get my exercise, green smoothie. (plug mine) drive my daughter to school, hit the office try and make a few bucks, but ever so often I get to take a break and do something special. This year we drove to NC.
- Recognize that building in the background?
- Recognize that building in the background?
- Create specific audiences right around your store and give them a unique experience. Heres what I mean… Create an ad. In your ad, you will target 17&18 old boys within 10mile radius and run it in the Spring months before graduation. See where im going? Your ad will use photos/videos with teenage men and the message will be tailored too.
- Google Bus is a free and easy tool to organize your online presence across google, including search and maps. Verify your page to help customers find you.
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- Reviews promote trust and confidence in your business
- You can focus your ads on a 10 mile radius around your business
- I created a sample sales funnel for your business
- Who is using Hashtags? How many hashtags can you use on a post? Think of them like Keywords or SEO. This is how people find you. HASHTAGS How to find Hashtags How to see their relevance How many to use How to manage them (excel) TAGGING Location Tagging Business Tagging Friend Tagging Event Tagging
- Create your own original hashtag that you use in every post and your audience can use the same hashtag and will all link back to your region/shop! Examples: #SDIdivers #diveTDI #divemalta #missionrec #missiontech #TDIflags
- You’re going to drop $1.80 a day, two cents at a time, nine top posts, on ten different hashtags, every day. And that will slowly but surely build an audience that knows you and appreciates your content. You’re going to leave $1.80 in karma, $1.80 in community, $1.80 in your thoughts. You’re not going to spam.
- Reviews promote trust and confidence in your business
- Can you see the power of One on One marketing? DO this everyday! All it takes is that one influencer that tags you and your business can change overnight.
- Marketing is all about staying top-of-mind with your audience. Look for local events that align with your business. You could be a sponsor or volunteer. Seasonal Festivals.
- Find local publications that align with your business. Then see if they’re looking for ad placements, guest writers, business listings, or even if they’d like to do a write-up about your company or service.
- OK, tell me more. Or is anyone producing their own markeitng.