Innisfre Social Media Project Update

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Social Media Project Update for Manager's Meeting.

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Innisfre Social Media Project Update

  1. 1. Project Update<br /> Jill Thomas<br />Social Media Coordinator<br />
  2. 2. Built Platforms<br />5 ‘social’ CMS websites<br />5 custom facebook pages<br />1 custom twitter profile<br />
  3. 3. Many H hotels under equals<br />Less money for <br />And consistent brand for <br />
  4. 4. For<br />Need <br />Not<br />One custom template<br />One custom profile & landing page<br />First was $2000 next four were $500<br /> First $195 next four were $60.<br />
  5. 5. $560 & 8 Hours<br />Produce in house content<br />Do SE0 ourselves<br />Think in the box<br />Organized in the <br />
  6. 6. Website Pages<br />Rotating Banner<br />Social Links<br />Reserve Now<br />Regional destination<br />Local food and drink <br />Home Page<br />Contact Us<br />Rooms & Amenities<br />Explore<br />Dining & Nightlife<br />Meetings Events<br />Spa<br />Weddings<br />
  7. 7. Add<br />Delete<br />Reveal<br />Hide<br />Edit Text<br />Change Pictures<br />
  8. 8. Gulf Coast People & Places<br />All properties & both destinations.<br />Amplify on social media platforms.<br />Tweet, like us,comment & share for3rdparty word of mouth.<br />Author bio &Gravatar. You?<br />
  9. 9. Lists: <br />Lists:<br />social media<br /> travel bloggers<br />southern tweeps<br />competitors<br />Engage:<br />3 tweets a day <br />scheduling<br />Responding<br />Thanking<br />
  10. 10. Profile banners & landing pages<br />‘Reserve now’ links.<br />Updated daily –destination<br />Twitter & network blog feeds.<br />Responding to every comment.<br />Best practices posting strategy<br />
  11. 11. Customer EngagementRelationship Management<br />
  12. 12. CRM vs. Community<br />Many Businesses do CRM on<br />Businesses build community on <br />Community builds sales but not for hotels because community is local & your customers are not.<br />
  13. 13. Talk to Us is CRM on FacebookYour Guests are Your Fans!<br />CRM is now FUN for your guests.<br />Engage before, during & after- up sell, problem solve & enhance experiences. <br />Target converts & their friends with contests, offers & digital ads.<br />Increase post views for bigger engaged audience<br />Constant feedback to understand your guests & create targeted content.<br />Public stream of 3rd party advocates<br />
  14. 14. On the Flip Side<br />
  15. 15. The End – What Next?<br />Generate volume of reviews needed to improve rankings.<br />Drive traffic to website & blog to amplify your sales message & enhance experiences.<br />

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