The document emphasizes the significance of having a website that effectively engages customers throughout their buying process, focusing on the stages of connecting, convincing, and converting potential buyers. It highlights the importance of utilizing keywords and calls to action to attract traffic and guide visitors towards becoming customers. Additionally, it offers resources for improving lead generation and suggests seeking assistance for optimizing website effectiveness.

2. Did You Know
By the end of 2014 there will be over
1,000,000,000
(that’s ONE BILLION)
Web Sites?

3. Did You Know
there are more than
6,000,000,000
(that’s SIX BILLION)
internet searches every day?

4. Did You Know
80% of internet users
research online
before they buy?
And finally….

5. When a potential customer contacts you, they are
Everyday
use
Decide
to buy
Evaluate
Alternatives
Did You Know
Search for
information
Recognize
problem
already
2/3 of the way
through their buying process?

6. This means you need to be involved in
their BUYING PROCESS
vs
your SELLING PROCESS

7. Which bring us back
to the question:

9. To be an on-line business card?
WWW. .COM

10. A resource?

11. A store?

12. Or an on-line
BUSINESS LEAD
GENERATOR?

13. If one of your on-line goals
is lead generation
Then your website
has an important job:

14. Contribute to sales
by engaging in
your customer’s
buying process

15. It’s a 3-STEP process

16. Convert
Step 1
Connect Convince

17. Connect Convince Convert
Help potential customers connect with you

18. Connect Convince Convert
There are
3 MAIN SOURCES
of traffic:

19. Connect Convince Convert
1. SEARCH Organic Search
Web Site

20. Connect Convince Convert
1. SEARCH Organic Search
Web sites Blogs
2. LINKS Organic Search
Directories
Web Site

21. Connect Convince Convert
1. SEARCH Organic Search
Organic Search
Organic Search
2. LINKS
Web sites Blogs
Directories
3. SOCIAL
Web Site

22. Connect Convince Convert
1. SEARCH Organic Search
Organic Search
Organic Search
2. LINKS
Web sites Blogs
Directories
3. SOCIAL
Web Site
This is a lot of work!
Did you know…
There is one
common element
across all these properties that
YOU control?

24. Keywords create the CONNECTION
Customer
Search
Terms
Your
Value
Proposition
words
common
to both

25. Well chosen keywords
do three things for you:
• Raise your internet profile
• Deliver more traffic to your site
• Set a visitor up for the 2nd Step

26. Convert
Step 2
Connect Convince

27. Connect Convince Convert
A potential customer
arrives on your site. . .

28. Connect Convince Convert
Two important questions:
Are you speaking their language?
Do you have what they want?

29. Connect Convince Convert
Confirm to them that
they have come to the right place.
Give them a Call to Action

30. A Call to Action
Guides visitors
to what they
are looking for.

31. Examples:

32. Connect Convince Convert
A Call to Action guides
your visitor to the
ALL IMPORTANT
3rd STEP:

33. Connect Convince Convert

34. 3 Types of Website Visitors
II think I know
what I want
I know what I want
and I want it NOW
Use Calls to Action to:
• Guide people to information
• Motivate them to take an action
I didn’t know I
had a problem
Connect Convince Convert

35. In Summary, Your Website’s job is to:
Connect Convince Convert
and turn VISITORS into CUSTOMERS.

36. These 3 STEPS are optimized with
Keywords
Connect Convince Convert
Calls to Action

37. So, what now?

38. You can spend time researching
the many topics related to lead generation.
Here are some articles:
Make Your Web Pages “Search Engine Friendly”
Use Keywords to Drive Traffic
Improve conversion through on-page testing
Convert Visitors into Prospects

39. If you want to improve your Web Site’s
LEAD GENERATING POWER, we can help!
We’ll review your Web Site goals, analyse
your site and recommend next steps.