This document summarizes several Facebook campaigns in Pakistan: 1) A wedding photography competition to promote Pakistani wedding culture and traditions. Winners have their photo featured as the page profile picture for a month. 2) A campaign to raise awareness and participation in flood relief efforts in Pakistan. 3) A page aiming to spread awareness of peace among Pakistani youth through social media.

1. Facebook
Campaigns
Pakistan

2. 1
A page promoting the culture, fashion trends and wedding traditions
Dulha & Dulhan = Bride and Groom

3. 1
- Weddings are traditionally three days celebrations
- Promote by announcing competitions
- Request to upload wedding photos and then announce the winner
- Keep the photo of the couple as Page Profile Picture for a month

4. 1

5. 2

6. 3
'Best Society of the year' award at the Dundee University
Students Association's annual awards 2010/11.

7. 4

8. 5

9. 6
A campaign to promote social well ware awareness and participate
for relief activities in the flood affected areas

10. 7

11. 8
To spread the awareness of peace among the youth this page is trying
to serve and target through social media

12. 9

13. 9
 Shehryar Khalid, Samsung Pakistan said:
“Samsung invites all those young aspiring actors and models who
are brimming with confidence and dream to enter the glitz and glamour
of the advertising world, with one of the biggest brands in the world. This
is your chance to feature in the next Galaxy Smartphones video.”
 If you visit the Samsung Pakistan facebook
page you will notice that 180,000 facebook
users have shown their concern for the
Samsung and appreciated it. This is not only
for Samsung but other companies that may
be from electronic world or any other should
also take as much advantage from these
social networking sites that can enhance their
business by online advertising and awareness
campaigns.

14. 10
About
WAKE UP YOUTH!
Mission
Hum Dunya Badlaingay!
(We will change the world )