The document summarizes the results of a survey comparing Facebook usage between Japanese and American students. Some key differences included: Japanese students were more concerned about privacy and security, while Americans had better privacy controls; Americans were more open to being Facebook friends with professors; and Japanese felt it was impolite not to respond to comments while Americans did not always respond. Overall, there were cultural differences but many similarities in how both groups used Facebook.
The document summarizes five people that the author followed on Twitter:
Tom Altepeter tweets about topics concerning humanity and quotes Nelson Mandela, focusing on how racism affects the world and how we must change ourselves to change the world.
Aviva Dunsiger tweets daily about her kindergarten through 2nd grade students' projects and accomplishments, showing a passionate and hands-on approach to teaching.
Pernille Ripp is a 5th grade teacher, author, and creator of the Global Read Aloud who tweets about getting her students to read through exciting hands-on projects and technology.
Chris Wejr is a K-5 principal who tweets about education leadership and using visual tools like
Facework on Facebook: A new Literacy Practice?DrJoolz
The document discusses literacy practices on social networking sites like Facebook from a socio-cultural perspective. It provides conceptual frameworks for understanding facework, presentation of self, narrative/discourse analysis, and new literacy studies. Specifically, it examines how Facebook may provide new ways for teenagers to manage friendships and present themselves through curating profiles, photos, and status updates. Interviews with teenagers suggest Facebook allows experimenting with identity in a relatively safe space visible to peers. However, participation is also seen as necessary for social inclusion.
This document discusses collecting behavior and gender differences in collecting. It defines collecting as selecting, acquiring, and possessing items. Collecting gives collectors a sense of identity and allows them to connect with others through shared interests. The document finds that males are more likely to competitively collect items to demonstrate status, while females view collecting as a way to strengthen social bonds and communicate with friends through shared collections. It concludes that females tend to use digital stickers on Line to facilitate relationships in a similar way that collecting real items does.
The document describes the terms and conditions for several promotional contests being run by different companies in Russia. Participants are asked to perform various tasks like visiting restaurants and reviewing their menus, posting photos on social media, registering on websites, and completing online polls/surveys for a chance to win prizes including iPads, trips to Europe, cars, and other electronics.
The Harlem Shake Youtube Video and Why Things Go ViralAdam Acar
This document discusses why the "Harlem Shake" video went viral on YouTube in early 2013. It provides facts and analysis on the original video that sparked the trend, as well as the characteristics that helped the many copycat videos spread widely. These include elements of surprise, humor, simplicity, and allowing for creative individual expression. Influencers playing a role in sharing different versions, and videos that engage communities and elicit an emotional response are also examined as factors that can contribute to a video gaining mass appeal online.
How Do Japanese Politicians and American Politicians use Twitter?Adam Acar
Yumeno, a senior international relations major, compared how Japanese and American politicians use Twitter. She collected the last 10 tweets from the 10 most popular politicians in the US and Japan from January 2013. Her analysis found that Japanese politicians were more likely to state their own opinions, criticize others, and discuss their daily lives compared to American politicians, who were more likely to promote other websites, groups, and individuals. While Japanese culture tends to criticize others less, Japanese politicians on Twitter were found to be more outspoken.
This document discusses several marketing campaigns using social media platforms like Facebook in India. It describes Esprit's campaign asking Indian couples to submit photos for a contest to win a trip to California. It also mentions the Tourism Ministry opening an "Incredible India" Facebook page and a Nissan campaign combining Bollywood with Facebook. Finally, it outlines Pepsi India's campaign organizing a T20 Football championship to shift focus from cricket to football among 64 Indian teams.
The document summarizes five people that the author followed on Twitter:
Tom Altepeter tweets about topics concerning humanity and quotes Nelson Mandela, focusing on how racism affects the world and how we must change ourselves to change the world.
Aviva Dunsiger tweets daily about her kindergarten through 2nd grade students' projects and accomplishments, showing a passionate and hands-on approach to teaching.
Pernille Ripp is a 5th grade teacher, author, and creator of the Global Read Aloud who tweets about getting her students to read through exciting hands-on projects and technology.
Chris Wejr is a K-5 principal who tweets about education leadership and using visual tools like
Facework on Facebook: A new Literacy Practice?DrJoolz
The document discusses literacy practices on social networking sites like Facebook from a socio-cultural perspective. It provides conceptual frameworks for understanding facework, presentation of self, narrative/discourse analysis, and new literacy studies. Specifically, it examines how Facebook may provide new ways for teenagers to manage friendships and present themselves through curating profiles, photos, and status updates. Interviews with teenagers suggest Facebook allows experimenting with identity in a relatively safe space visible to peers. However, participation is also seen as necessary for social inclusion.
This document discusses collecting behavior and gender differences in collecting. It defines collecting as selecting, acquiring, and possessing items. Collecting gives collectors a sense of identity and allows them to connect with others through shared interests. The document finds that males are more likely to competitively collect items to demonstrate status, while females view collecting as a way to strengthen social bonds and communicate with friends through shared collections. It concludes that females tend to use digital stickers on Line to facilitate relationships in a similar way that collecting real items does.
The document describes the terms and conditions for several promotional contests being run by different companies in Russia. Participants are asked to perform various tasks like visiting restaurants and reviewing their menus, posting photos on social media, registering on websites, and completing online polls/surveys for a chance to win prizes including iPads, trips to Europe, cars, and other electronics.
The Harlem Shake Youtube Video and Why Things Go ViralAdam Acar
This document discusses why the "Harlem Shake" video went viral on YouTube in early 2013. It provides facts and analysis on the original video that sparked the trend, as well as the characteristics that helped the many copycat videos spread widely. These include elements of surprise, humor, simplicity, and allowing for creative individual expression. Influencers playing a role in sharing different versions, and videos that engage communities and elicit an emotional response are also examined as factors that can contribute to a video gaining mass appeal online.
How Do Japanese Politicians and American Politicians use Twitter?Adam Acar
Yumeno, a senior international relations major, compared how Japanese and American politicians use Twitter. She collected the last 10 tweets from the 10 most popular politicians in the US and Japan from January 2013. Her analysis found that Japanese politicians were more likely to state their own opinions, criticize others, and discuss their daily lives compared to American politicians, who were more likely to promote other websites, groups, and individuals. While Japanese culture tends to criticize others less, Japanese politicians on Twitter were found to be more outspoken.
This document discusses several marketing campaigns using social media platforms like Facebook in India. It describes Esprit's campaign asking Indian couples to submit photos for a contest to win a trip to California. It also mentions the Tourism Ministry opening an "Incredible India" Facebook page and a Nissan campaign combining Bollywood with Facebook. Finally, it outlines Pepsi India's campaign organizing a T20 Football championship to shift focus from cricket to football among 64 Indian teams.
The talk I gave at Sietar about Social media in Japan. Most of the material was already covered here http://asiajin.com/blog/2012/04/02/a-summary-of-the-latest-studies-about-japan-social-media/
How do local governments use twitter in japanAdam Acar
A student named Haruka studied the social media use of local governments in Japan and the US. She analyzed the last 10 posts from January 2013 of the 10 most populous local areas in each country. She found that American governments focused more on sharing local news, asking questions of followers, and thanking people, while Japanese areas concentrated on informing people about events and activities. American posts also referenced blogs more and offered more tips, while Japanese posts provided almost no useful information.
The Most Recent Social Media Campaigns from ThailandAdam Acar
The document summarizes 10 Facebook marketing campaigns conducted in Thailand by various brands. The campaigns ranged from contests to promote brand awareness and increase Facebook likes and followers. Prizes included electronics, movie tickets, travel packages and more. The campaigns leveraged user-generated content through photo and video sharing along with games and questions to encourage engagement.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
The document discusses 10 social media campaigns in Nepal:
1. Stop Monsanto in Nepal campaign against hybrid maize on Facebook that resulted in cancellation of seed launch license.
2. CNN Heroes 2010 campaign on Facebook to vote for Anuradha Koirala that resulted in her becoming Hero of the Year with highest votes.
3. Nepal Unites campaign on Facebook in support of constitution making and against corruption.
4. Sunita Basnet campaign on Facebook for a global entrepreneurship contest that helped her gain top spot in Round 2 with over 5000 votes.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
This document summarizes several Facebook campaigns in Pakistan:
1) A wedding photography competition to promote Pakistani wedding culture and traditions. Winners have their photo featured as the page profile picture for a month.
2) A campaign to raise awareness and participation in flood relief efforts in Pakistan.
3) A page aiming to spread awareness of peace among Pakistani youth through social media.
This document summarizes a study on Pokemon Go adoption and future usage. The study collected data through a survey that asked questions about respondents' knowledge and experience with Pokemon Go, as well as their history with collecting activities. The results showed little relationship between past collecting behavior and playing Pokemon Go, except for those who collected "others." However, adoption could be predicted by an increasing interest in the game. In conclusion, the study aimed to determine factors that influence future adoption of Pokemon Go.
Important brand metrics include category size, category penetration, market share, trial rate, repurchase rate, share of voice, share of wallet, heavy usage index, referral rate, and purchase intent. Category size is the total number of people who could buy a product type. Category penetration is the number of people in the category divided by the total population. Market share is a brand's sales divided by total category sales. Trial rate and repurchase rate indicate customer adoption and loyalty. Share of voice and share of wallet measure advertising spending and purchasing patterns. The heavy usage index compares brand customers' purchases to all customers' purchases. Referral rate and purchase intent gauge customer promotion and future buying likelihood.
This document summarizes a study on pharmaceutical packaging preferences in Thailand. It provides background on trends in the pharmaceutical industry and reviews prior literature on packaging design. The study tested hypotheses about graphic styles, colors, typefaces, compositions and graphic elements. 186 Thai participants evaluated sample packages. Findings showed that curvy graphics, realistic images, and certain colors increased appeal, while typeface had little impact. Aesthetic appeal and trustworthiness were often unrelated. The study provides insights into how packaging design attributes influence perceptions in Thailand's pharmaceutical market.
Traditional promotions include contests where participants submit entries for judging, sweepstakes which are like lotteries, and giveaways where all applicants receive a reward. Other promotions offer coupons, loyalty programs, discounts, bonus packs, and special pricing for friends, students, or fans of a particular team. Effective advertising uses multiple traditional and digital channels such as newspapers, magazines, radio, TV, outdoor displays, and social media to reach target audiences.
The document outlines several growth strategies for companies, including focusing on current customers to increase usage and find new uses, looking for new customer segments, and converting non-users and competitors' customers. It also discusses Ansoff's matrix of market penetration, product development, market development, and diversification strategies. Additionally, it covers blue ocean strategy of creating new markets without competition and value co-creation strategy of sharing resources and initiating dialogs with customers.
This document provides templates and guidance for conducting a situation assessment for a brand, including analyzing the brand's market mix (4Ps), conducting a SWOT analysis, and creating a perceptual map. The 4Ps section addresses the product, place/distribution, promotion, and price considerations. The SWOT analysis section outlines what to examine for the brand's strengths, weaknesses, opportunities, and threats. The perceptual map section explains how to map competitors and the brand on high-low scales to understand customer perceptions.
The document outlines the segmentation process for consumers of a product. It involves 3 steps: 1) Group consumers into segments based on their needs, benefits sought, and occasions of use. For shampoo, examples are hair loss, smell, or style. 2) Create a persona for a typical consumer in each segment based on demographics and lifestyle. 3) Assess the attractiveness of each segment based on size, alternatives, growth, profitability, brand match, and strategic importance to select target segments.
This document provides a list of common advertising mediums in Japan and their approximate costs and number of people reached. It includes traditional mediums like TV, magazines, and newspapers as well as newer online options like Facebook, Twitter, YouTube, and LINE. The costs can range from just ¥1000 for a banner ad to over ¥10,000,000 for a nationwide TV commercial. It also provides sample budgets and revenue estimations for advertising campaigns.
This document contains a brand health check questionnaire to assess the strengths and weaknesses of a brand. It lists 20 factors related to a brand's messaging, recognition, innovation, community engagement, media presence, social responsibility, value, expertise, accessibility, and social media buzz. Respondents are asked to indicate whether each factor applies to the brand in question using yes, no, or not applicable responses.
Copywriting: How to create great ads and insights into storytellingAdam Acar
The document provides tips for writing copy for advertisements, including exaggerating problems and solutions, visualizing how the product is used and feels, using shocking or unusual headlines, appealing to desires and dreams of the target market, and following the AIDA model of attracting attention, increasing interest, creating desire, and leading to action. It also includes information on the symbolic meanings commonly associated with different colors.
The talk I gave at Sietar about Social media in Japan. Most of the material was already covered here http://asiajin.com/blog/2012/04/02/a-summary-of-the-latest-studies-about-japan-social-media/
How do local governments use twitter in japanAdam Acar
A student named Haruka studied the social media use of local governments in Japan and the US. She analyzed the last 10 posts from January 2013 of the 10 most populous local areas in each country. She found that American governments focused more on sharing local news, asking questions of followers, and thanking people, while Japanese areas concentrated on informing people about events and activities. American posts also referenced blogs more and offered more tips, while Japanese posts provided almost no useful information.
The Most Recent Social Media Campaigns from ThailandAdam Acar
The document summarizes 10 Facebook marketing campaigns conducted in Thailand by various brands. The campaigns ranged from contests to promote brand awareness and increase Facebook likes and followers. Prizes included electronics, movie tickets, travel packages and more. The campaigns leveraged user-generated content through photo and video sharing along with games and questions to encourage engagement.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
The document discusses 10 social media campaigns in Nepal:
1. Stop Monsanto in Nepal campaign against hybrid maize on Facebook that resulted in cancellation of seed launch license.
2. CNN Heroes 2010 campaign on Facebook to vote for Anuradha Koirala that resulted in her becoming Hero of the Year with highest votes.
3. Nepal Unites campaign on Facebook in support of constitution making and against corruption.
4. Sunita Basnet campaign on Facebook for a global entrepreneurship contest that helped her gain top spot in Round 2 with over 5000 votes.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
This document summarizes several Facebook campaigns in Pakistan:
1) A wedding photography competition to promote Pakistani wedding culture and traditions. Winners have their photo featured as the page profile picture for a month.
2) A campaign to raise awareness and participation in flood relief efforts in Pakistan.
3) A page aiming to spread awareness of peace among Pakistani youth through social media.
This document summarizes a study on Pokemon Go adoption and future usage. The study collected data through a survey that asked questions about respondents' knowledge and experience with Pokemon Go, as well as their history with collecting activities. The results showed little relationship between past collecting behavior and playing Pokemon Go, except for those who collected "others." However, adoption could be predicted by an increasing interest in the game. In conclusion, the study aimed to determine factors that influence future adoption of Pokemon Go.
Important brand metrics include category size, category penetration, market share, trial rate, repurchase rate, share of voice, share of wallet, heavy usage index, referral rate, and purchase intent. Category size is the total number of people who could buy a product type. Category penetration is the number of people in the category divided by the total population. Market share is a brand's sales divided by total category sales. Trial rate and repurchase rate indicate customer adoption and loyalty. Share of voice and share of wallet measure advertising spending and purchasing patterns. The heavy usage index compares brand customers' purchases to all customers' purchases. Referral rate and purchase intent gauge customer promotion and future buying likelihood.
This document summarizes a study on pharmaceutical packaging preferences in Thailand. It provides background on trends in the pharmaceutical industry and reviews prior literature on packaging design. The study tested hypotheses about graphic styles, colors, typefaces, compositions and graphic elements. 186 Thai participants evaluated sample packages. Findings showed that curvy graphics, realistic images, and certain colors increased appeal, while typeface had little impact. Aesthetic appeal and trustworthiness were often unrelated. The study provides insights into how packaging design attributes influence perceptions in Thailand's pharmaceutical market.
Traditional promotions include contests where participants submit entries for judging, sweepstakes which are like lotteries, and giveaways where all applicants receive a reward. Other promotions offer coupons, loyalty programs, discounts, bonus packs, and special pricing for friends, students, or fans of a particular team. Effective advertising uses multiple traditional and digital channels such as newspapers, magazines, radio, TV, outdoor displays, and social media to reach target audiences.
The document outlines several growth strategies for companies, including focusing on current customers to increase usage and find new uses, looking for new customer segments, and converting non-users and competitors' customers. It also discusses Ansoff's matrix of market penetration, product development, market development, and diversification strategies. Additionally, it covers blue ocean strategy of creating new markets without competition and value co-creation strategy of sharing resources and initiating dialogs with customers.
This document provides templates and guidance for conducting a situation assessment for a brand, including analyzing the brand's market mix (4Ps), conducting a SWOT analysis, and creating a perceptual map. The 4Ps section addresses the product, place/distribution, promotion, and price considerations. The SWOT analysis section outlines what to examine for the brand's strengths, weaknesses, opportunities, and threats. The perceptual map section explains how to map competitors and the brand on high-low scales to understand customer perceptions.
The document outlines the segmentation process for consumers of a product. It involves 3 steps: 1) Group consumers into segments based on their needs, benefits sought, and occasions of use. For shampoo, examples are hair loss, smell, or style. 2) Create a persona for a typical consumer in each segment based on demographics and lifestyle. 3) Assess the attractiveness of each segment based on size, alternatives, growth, profitability, brand match, and strategic importance to select target segments.
This document provides a list of common advertising mediums in Japan and their approximate costs and number of people reached. It includes traditional mediums like TV, magazines, and newspapers as well as newer online options like Facebook, Twitter, YouTube, and LINE. The costs can range from just ¥1000 for a banner ad to over ¥10,000,000 for a nationwide TV commercial. It also provides sample budgets and revenue estimations for advertising campaigns.
This document contains a brand health check questionnaire to assess the strengths and weaknesses of a brand. It lists 20 factors related to a brand's messaging, recognition, innovation, community engagement, media presence, social responsibility, value, expertise, accessibility, and social media buzz. Respondents are asked to indicate whether each factor applies to the brand in question using yes, no, or not applicable responses.
Copywriting: How to create great ads and insights into storytellingAdam Acar
The document provides tips for writing copy for advertisements, including exaggerating problems and solutions, visualizing how the product is used and feels, using shocking or unusual headlines, appealing to desires and dreams of the target market, and following the AIDA model of attracting attention, increasing interest, creating desire, and leading to action. It also includes information on the symbolic meanings commonly associated with different colors.
The document provides 10 tips for solving a case study:
1. Consider the short and long term effects of the proposed changes.
2. Analyze the impact on different customer segments and types.
3. Consider executing both proposed options by focusing on one.
4. Evaluate potential unknown options not originally proposed.
5. Prioritize how consumers feel over numbers and models.
6. Align options with the company's biggest strengths.
7. Define success and justify options accordingly.
8. Anticipate competitor reactions to different option choices.
9. Evaluate profitability, sustainability and logistics of each option.
10. Connect recent trends and market changes to option selection.
This document summarizes research into perceptions and potential adoption of Google Glass. It finds that Google Glass may have image problems if adopted first by those with poor communication skills. The study also finds that "Fear of Missing Out" is likely to be a major driver in people adopting Glass. The research is presented by Adam Acar from Kobe City University and is based on focus groups and surveys assessing things like communication competence, fear of missing out, and interest in Google Glass.
Trending Twitter Topics in Japan and the US ( Japanese and English)Adam Acar
This document summarizes the findings of a student's graduation thesis that analyzed trending topics on Twitter in Japan and the US over a 10 day period. The student collected 100 trending topics from each country at the same time each day. The analysis found that US topics included more hashtags and tended to be about things in life, while Japanese topics more often discussed anime, TV and radio programs. The student's graduation thesis is cited.
This study investigated the most effective commercial posts on Facebook in Japan. A focus group of college students was asked questions about their reactions to commercial posts. Key findings included:
1) Japanese users do not actively engage with commercial posts unless incentives are significant enough to outweigh reputational risks.
2) Preferred posts have intimate rather than polite messages, interesting images that are not overtly commercial, and celebrities.
3) Posts with pictures and 3 lines or less are most likely to generate reactions.
LINE, How Do Japanese Brands Use this Social Media Platform?Adam Acar
This a report about LINE, prepared by my student as part of the social media seminar I am teaching. It explains how Japanese brands are using this group messaging application for commercial purposes.
International University of Japan held a marketing strategy class taught by Professor Adam Acar. The document summarizes 10 noteworthy social media campaigns in Russia and Uzbekistan. The campaigns encouraged user engagement on social media through contests and challenges to win prizes from brands like ASUS, LG, Ucell, Dove, Carlsberg, Maybeline, Ozon.ru, and Sapato.ru. The campaigns aimed to increase brand awareness, boost user engagement, and drive sales through social media promotions and contests.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Facebook Use in Japan and the US
1. Usage of Facebook between
Japan and the US
Saki Hatada
Mio Ohniwa
Risa Ando
Social Media Seminar
Professor: Adam Acar
2. About
Asked OPEN ENDED QUESTIONS to
• 25 Gaidai students
• 28American students
About
• How using Facebook in daily life
• 25 questions
3. 1. Privacy concerns
Japanese
• address
• where you are
• pictures of themselves
• register in real name
• tagged in picture without noticing
• phone numbers
• job hunting
• don’t know who’s looking at the profile page
4. 1. Privacy concerns
Americans
• don’t know who’s looking at profile
• if policeman looks
• where you are
• employers accessing to profile
• keeps records of website visited
• application tells where you are
• company is selling personal data
• friends don’t might share personal information
5. 1. Privacy concerns
• Japanese: all people had some concerns
• American: 8 people answered no
⇒have control over privacy
Americans knows better at controlling
privacy?
6. 2. Security concerns
Japan
• can be predicted because of real name
• address and school
• application is kind of like spam
• Google search
• tagged on picture which you didn’t want to show
• friend request sent from people who don’t know
• 8 /20 →no
7. 2. Security concerns
USA
• phone number
• email address
• someone could pretend you
• easy to gain private information
• house being robbed
• 19 /27→no
8. 3. Using Facebook to study
Japanese
Good→13 /25
• can question and answer a lot so it’s effective
• good to collect many people’s idea
• can make secret groups and share information easily
• get contact easily
• Facebook is familiar for us
9. 3. Using Facebook to study
Japanese
Bad→12 /25
• force to use Facebook for the lesson is not good
• mailing list is enough
• for people using cellular phone is inconvenient
• all the people maybe can’t access to Facebook
• who doesn’t have account for Facebook are forced to
participate
• just doing regular class is fine
• don’t use that much in daily life and troublesome
10. 3. Using Facebook to study
American
Good→15 /28
• convenient to organize
• central part of social world
• collect public insight
• very helpful when coordinate study groups
• easy to form groups
• efficient for communication
• interactive than mail chains
• almost everyone uses Facebook
• they know how to use it and be comfortable
11. 3. Using Facebook to study
American
Bad→13 /28
• not effective
• keep social life separate
• not as a learning tool
• ask directly to teachers is better
• teachers can’t keep students to focus
• everyone doesn’t have Facebook
• easily distracted
• less formal
• don’t know how effective
12. 4. Professors who require their students to
participate in class discussions on Facebook
Japanese
Good→5 /22
Bad→10/22
• can’t use internet at home
• doesn’t have a computer
• not good to force people to use Facebook
• it’s interesting but don’t know why using Facebook
Don’t know→7 /22
13. 4. Professors who require their students to
participate in class discussions on Facebook
USA
Good Bad
• convenient • dislike
• easier to give homework • shouldn’t be required
• feel forced
• 7 /28
• strange
• illogical and distracted
• troublesome
• force to have Facebook account
• should have separate website
• don’t have access to internet
• have to check every students
attending
• 21 /28
14. 5. Be friends with professors
Japanese
Good →17 /25
• you can share ideas and knowledge
• Can have contact even there’s no lectures
• if professor accept it
• you can motivate
But
• your privacy will be known
• you should care what you’ll upload
• there’s pictures you don’t want to show to professors
• what you can upload will be limited
15. 5. Be friends with professor
American
Good→7 /27
• if professor is ok
• helps create closer relationships within the classroom
• can stay in contact and became closer to professors
• helps communicating
• facilitate learning and improve student performance
Bad→16/27
• having group page is better
• not appropriate
• strange
• after graduation:11
up to students and professors→4/27
16. 6. How often updating status
Japanese Americans
• no:9/23 • no:13/28
• sometimes:6 • yes:8
• only photos:4 • once every week:7
• yes :1
• once a week:1
• once a month:1
• use twitter:1
17. 7. What kind of status
Japanese
• what you thought and felt:5
• club activities:4
• big events:3
• bought this item
• good movies on you tube
• about self and friends
• share links
• interested
18. 7. What kind of status
American
• something interesting:14
• self:11
• big news:5
• event:2
• my friends:2
• activity:2
• family:1
• weather:1
19. 8. How often and what kind of picture
do you update
Japanese
• no:9/25
• sometimes :7
• yes:6
• about 2 times in a month:1
What kind
• scene:3
• club:3
• trip:3
• food:2
• yourself and friends:2
• event :2
• interesting:1
• daily life:1
20. 8. How often and what kind of picture
do you update
American
• no: 13/27
• yes:10/27
• only after trip: 4/27
What kind
• self and friend:8
• vacation:7
• travel:6
• activity:5
• interesting and funny:3
• food:2
• event :2
• family:1
21. 9. How do you think about people
uploading often
Japanese
Good or not bad→22/24
• skip the people who don’t know but will look at friends
• pictures are fine but all in writing is not interesting
• can use Facebook
• can know about people’s status
• fun to watch other people
Bad→2/24
• think about tagging picture
• should know you are uploading with your responsibility
22. 9. How do you think about people
uploading often
American
• annoying:5
• depends on the post:4
• don’t feel anything:3
• want attention:2
• don’t know:2
• has right to post
• overusing
• self-centered
• great ways to share photos
23. 10. When use Facebook
Japanese Americans
• before sleep:8/23 • before bed:10/27
• after coming back from school:4 • all the time:6
• while going to school:4 • after work:3
• at night:3 • after classes:2
• when having time:2 • lunch break:2
• got new message from • during the day:2
Facebook:1 • when wake up:2
24. 11. What kind of messages and photos do
you usually “like”?
Americans Japanese
Funny one (16/28) Photos or messages
The one they agree related to them
with Pictures of beautiful
Cute one scenery
Something related with Story of friends having
their hobbies a good time
25. 12. Do you think others “like” your
updates because of Reciprocity?
American Japanese
Yes (5/26) Yes(8/22)
“I think some people do No (14/22)
because they don't want to
seem like they're not paying
attention to what their *Most of them answered
friends are posting.” no, but they said they feel
No(21/26) that way sometimes.
NO!
26. 13. Do you respond to each comment?
American Japanese
Yes (2/28) Yes (26/26)
“I usually do because it's
courteous and helps No (0)
facilitate interactions with
my friends.”
*Most Japanese feel not
No (26/28) responding to comment
“No. If what I'm saying isn't
is impolite.
genuine and sincere then I
don't say it. I don't comment
just for the sake of
commenting.”
27. 14. What is your profile picture like?
Americans Japanese
Themselves (27/28) Themselves (22/25)
with family, friends, or Illustration (3/25)
lover.
Illustration (1/28)
28. 15. Do you think profile pictures reflect
one's personality?
American Japanese
Yes (18/26) Yes (24/26)
“They reflect how someone No (2)
wants to be perceived by
others.”
“Yes, the type of picture
shows what the person truly
thinks of them self.”
No(1/26)
Sometimes (7/28)
29. 16. What do you think about a person who doesn't
show his/her face in the profile picture?
American Japanese
Most of American's Most of them think it's
answers are negative. okay and they
Some of them think understand about
people have privacy security concerns.
concerns. (21/25)
*hiding something, not
confident, annoying,
creepy, wired... etc
30. 17. Have you untag photos of yourself?
American
Japanese
Yes (25/28)
Yes (10/25)
“If there is alcohol, if it's not
actually a picture of me, or if No (15/25)
it is too unprofessional-
looking. I'm studying
journalism and employers
will definitely be looking at
my social media websites.”
No(3/28)
31. 20. Being Friends with Parents
Japanese Foreigners
No Yes
19/25 23/28
32. 20. Being Friends with Parents
Japanese - Why not?
• Parents do not have accounts
• Feel that they are watched
• Privacy
• Parents will worry
• Embarrassing
33. 20. Being Friends with Parents
Foreigners – Why?
• Nothing to hide
• Communication tool
• Actually regret
• Limit parents’ access
• ×post what do not want parents to know
35. 21. Miscommunication on FB
• Hard to tell the tone of post
• Sarcasm
• “Communicating with someone through text is sadly
inferior to speaking in person
because you lose body language, tone, inflection,
and facial expressions”.
36. 21. Miscommunication on FB
• Misinterpreting
• “Sometimes, there are occasions when I misinterpret
what somebody’s trying to say in a post because the
sentences can be read in multiple ways”.
37. 22. What Hesitate to Post
Messages Photos
• Mental abuse • Embarrass or humiliate
• Negative message friends
• Super personal message • Underage drinking
• Complaints
• Offensive message
38. 22. What Hesitate to Post
Japanese Foreigners
• Drinking alcohol
• boast (Affect job interviews)
• Political
• Religious
(Friends don’t all share
their beliefs)
39. 23. Presenting themselves better
Q. “Do you have friends who want to present
themselves better or cooler than they are?
Do you think this kind of people are the majority”?
40. 23. Presenting themselves better
A. Yes. It’s Normal.
• Everyone wants to present themselves in a positive
light
• Most people present who they want to be, not who
they really are
• “No” ― 0nly 7 Japanese and 3 foreigners
41. 24. P.C. or Smart Phone
A. Smart phone, but prefer P.C.
Smart Phone P.C.
• Whenever they are out and have • Much faster
time to log on
• Easy to type with the keyboard
• Take picture and upload quickly
• Better for seeing picture because
it’s bigger
×Take too long time
×Small • Can change the settings that we
cannot on smart phones
42. 25. Facebook and Other SNSs
Q. Connect Facebook and Other SNSs?
Japanese
No 100%
• Each SNS has different purpose.
43. 25. Facebook and Other SNSs
Japanese
Facebook Twitter
• More broad friends • Only close friends
(co-workers, friend’s friend,
old friends, • Post many times,
not very close friends, friends in • Post too often for Facebook
hometown) • Post even uninteresting things
• Using as an album
• To contact with friends
44. 25.Facebook and Other SNSs
Foreigners
Facebook
• To intaract with friends
• “I use Twitter to Tweet, and to talk about food. And I
use Facebook to talk and keep up with friends. I don’t
feel the need to update everything in every SNSs”.
45. 25.Facebook and Other SNSs
Foreigners
Only Facebook – 8
Twitter – 10
• To post more about things they are doing
• To post how they are feeling
• To follow famous people
46. 25.Facebook and other SNSs
• Thumblr
• Pinterest
• Foursquare
to post location
• Instagran
to post more pictures than on Facebook