1. Brand Health Check
Brand Health Check (Spot where the weaknesses are)
YES NO Not Applicable
This brand has a well-known/likeable brand slogan ☐ ☐ ☐
This brand has a well-known/likeable logo ☐ ☐ ☐
The brand has a well-known/consistent brand message & brand promise ☐ ☐ ☐
This brand has a well-known/likeable jingle ☐ ☐ ☐
This brand has a well-known/likeable spokesperson ☐ ☐ ☐
This brand has a well-known/likeable mascot & character ☐ ☐ ☐
This brand has a well-known/likeable flagship store ☐ ☐ ☐
This brand has a well-known/likeable/unique package ☐ ☐ ☐
The brand has an active brand community/forum ☐ ☐ ☐
This brand has received awards and endorsement from experts/authorities ☐ ☐ ☐
This brand constantly innovates ☐ ☐ ☐
This brands has activities related to community training & education ☐ ☐ ☐
This brand provides media sponsorship & collaborates with the media ☐ ☐ ☐
This brand has consistent activities that support social causes (CSR) ☐ ☐ ☐
This brand has a product feature that is far better than any other competitor ☐ ☐ ☐
This brand has activities that make the brand trusted ☐ ☐ ☐
This brand has activities that make the brand likeable ☐ ☐ ☐
This brand is a good value for money (the brand deserves its price) ☐ ☐ ☐
This brand is seen as an expert and knowledgeable in its area ☐ ☐ ☐
People can reach this brand via multiple communication channels (email,
phone, social media, etc.)
☐ ☐ ☐
People talk about this brand in social media ☐ ☐ ☐