The talk I gave at Sietar about Social media in Japan. Most of the material was already covered here http://asiajin.com/blog/2012/04/02/a-summary-of-the-latest-studies-about-japan-social-media/
Technology and Human Communication, Social Interactionhsudduth
The document discusses how communication technologies have changed how humans interact and share information. It notes that technologies like social media, email, and cellphones allow people to connect across great distances (sentence 1). However, increased technology use can negatively impact in-person socializing and privacy, as more personal data is collected by companies (sentence 2). Whether technology will fully replace human relationships is debated, as is how it affects social isolation (sentence 3).
This document provides an overview of a short course on social media held at Goldsmiths on November 25th, 2017. The course covers topics such as the history of social media, differences between real and online social networks, building social capital online, using data to understand audiences, and curating content in the attention economy. It encourages participants to think critically about their online presence and how social media platforms aim to capture attention.
Social Networking Throughout The GenerationsUlistic Inc.
For many Social Networking is something new, I argue this and state Social Networking has been around forever. Communicating with colleagues, keeping in touch with friends and sharing useful information with those around us has been with us since the beginning of time.
Why is this something new?
This document discusses how social interaction has changed over time due to advancing technology and predicts how it may change in the future. It notes that while technology has increased opportunities for connection, it has also reduced in-person interaction and emotional understanding. However, people are starting to realize the importance of these aspects of social interaction. The document predicts that within 10 years, people will use technology to enhance social interaction and relationships while continuing to value personal connections and closeness between individuals.
Since the invention of the telegraph in 1792 (first method of bidirectional communication using technology), and later, the invention of the telephone (patented by Graham Bell), things have changed a lot.
The beginnings of Internet were in 1969 as 'Arpanet', connecting three universities in California and one in Utah. Since then, a revolution that changed the way people communicate took place. Blogs and social networks began to have a great importance in communication.
Blogger was born in 1999 and later in 2003, Facebook, the social network of reference.
Certainly this method has revolutionized the way we communicate but, how has been the impact on people who use them?
Geo-social networking allows users to share their geographic location through social networks. Popular geo-social networks like Foursquare and Facebook Places let users broadcast where they are and connect with friends nearby. While geo-social networking provides information about friends' locations and interests, it raises privacy concerns about how much personal data is shared publicly. The future of geo-social networking may include more location-based features and advertising targeted to users based on their locations.
web sites are getting more Social now these days so what's social web ?
http://www.alrakameiat.com/?path=news/read/4318
waseem abuzenah
http://alrakameiat.com
Technology and Human Communication, Social Interactionhsudduth
The document discusses how communication technologies have changed how humans interact and share information. It notes that technologies like social media, email, and cellphones allow people to connect across great distances (sentence 1). However, increased technology use can negatively impact in-person socializing and privacy, as more personal data is collected by companies (sentence 2). Whether technology will fully replace human relationships is debated, as is how it affects social isolation (sentence 3).
This document provides an overview of a short course on social media held at Goldsmiths on November 25th, 2017. The course covers topics such as the history of social media, differences between real and online social networks, building social capital online, using data to understand audiences, and curating content in the attention economy. It encourages participants to think critically about their online presence and how social media platforms aim to capture attention.
Social Networking Throughout The GenerationsUlistic Inc.
For many Social Networking is something new, I argue this and state Social Networking has been around forever. Communicating with colleagues, keeping in touch with friends and sharing useful information with those around us has been with us since the beginning of time.
Why is this something new?
This document discusses how social interaction has changed over time due to advancing technology and predicts how it may change in the future. It notes that while technology has increased opportunities for connection, it has also reduced in-person interaction and emotional understanding. However, people are starting to realize the importance of these aspects of social interaction. The document predicts that within 10 years, people will use technology to enhance social interaction and relationships while continuing to value personal connections and closeness between individuals.
Since the invention of the telegraph in 1792 (first method of bidirectional communication using technology), and later, the invention of the telephone (patented by Graham Bell), things have changed a lot.
The beginnings of Internet were in 1969 as 'Arpanet', connecting three universities in California and one in Utah. Since then, a revolution that changed the way people communicate took place. Blogs and social networks began to have a great importance in communication.
Blogger was born in 1999 and later in 2003, Facebook, the social network of reference.
Certainly this method has revolutionized the way we communicate but, how has been the impact on people who use them?
Geo-social networking allows users to share their geographic location through social networks. Popular geo-social networks like Foursquare and Facebook Places let users broadcast where they are and connect with friends nearby. While geo-social networking provides information about friends' locations and interests, it raises privacy concerns about how much personal data is shared publicly. The future of geo-social networking may include more location-based features and advertising targeted to users based on their locations.
web sites are getting more Social now these days so what's social web ?
http://www.alrakameiat.com/?path=news/read/4318
waseem abuzenah
http://alrakameiat.com
Behaviour Change for Sustainability National Congress, Social Media Harvest P...Jess Miller
Throughout the two days of the National Behaviour Change Congress my team of six social media scribes captures key speaker notes and insights as well as worked with participants to familiarise themselves with Twitter.
There were six Congress topics and tweets were arranged accordingly, further discussion took place with other behaviour change practitioners internationally and many participants signed up to Twitter for the first time.
The Harvest presentation was the final presentation given at the Congress and fed back to the group what had happened on social media including key barriers and opportunities for next time.
What Children Get Up To Online (and how we can try to keep them safe)MrYoung
The document discusses how children interact online in today's digital world. It notes that children are "digital natives" who are more fluent with technology than their parents. It outlines some of the popular tools children use to connect, share content, and collaborate online. These include social networks, blogs, virtual worlds, and games. It emphasizes that online and offline worlds are now intertwined for children. The document concludes by presenting different approaches parents can take to help children stay safe online, including using filters and monitoring tools, while also maintaining open communication and trust.
The document discusses social media and asks a series of questions about how people use social media platforms. It asks about which platforms people use most, how they use social media, potential limitations and problems of social media, how people define and represent themselves online, and thoughts on the future of social media.
This document discusses how technology and globalization have changed how people learn, share information, communicate, entertain themselves, and more. It notes that adoption of new technologies, like Facebook and YouTube, has occurred very rapidly. Specifically, it took Facebook just 9 months to reach 100 million users. The document also discusses the evolution of the World Wide Web from Web 1.0 to 2.0 and how Americans' online time is spent, with over 23% on social networking and blogs. It argues that virtual interactions are not inferior to face-to-face but just different, and encourages balancing real and virtual relationships. The concept of social capital and maintaining approximately 150 relationships is also covered.
This document discusses digital citizenship and how it impacts individuals and families. It provides information about what digital citizenship is, both the positives and negatives of digital technologies, and how one school is working to develop good digital citizens. Key topics covered include understanding different stages of the internet's development, Facebook usage statistics, personal information shared on social media, terms of use policies, online etiquette, and digital literacy skills taught in the school's curriculum.
Social networking allows people to connect online in new ways. It began with early sites like Friendster and MySpace and grew to include popular sites like Facebook, YouTube, and Twitter. Social networking provides benefits like socializing, sharing information and files, finding people with common interests, and advertising businesses at low cost. However, there are also risks like wasting time, spreading misinformation, and enabling criminal plans or behavior. Overall social networking has become a major part of life for many people and transformed how people interact globally.
The document discusses the rise of social networking in the digital era. It begins by defining social networking as interaction between groups of people who share common interests. It then lists some of the most popular social networks like Facebook, Twitter, and LinkedIn. The document explores both the pros and cons of social networking. It highlights how social networking allows people to connect globally but can also lead to issues like loss of privacy, addiction, cyberbullying, and repetitive strain injuries. Overall, the key stakeholders that benefit the most from social networking are its creators, advertising agencies, hackers, and gaming businesses.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
This document outlines topics that will be covered in an upcoming project including organization, pictures, videos, music, productivity, creativity, communication, books, information, and entertainment. It notes that participants will be notified each week when new activities are available online and can complete them at their own pace. Attendance at drop-in sessions is also encouraged and help is available via email. Prizes such as MP3 players, netbooks, and flash drives will be awarded.
Five steps to using the internet to collaborate and share information are: 1) find people to connect with online, 2) have conversations by reading blogs, commenting thoughtfully, and answering questions, 3) listen to what others are saying and how it applies to you, 4) share information using social bookmarking, and 5) collaborate further by social bookmarking to instantly share information.
Social media is defined as an interactive platform where users can create, share, and distribute content online. It aims to provide rich experiences and dynamic content at scale through open and collective intelligence. While social media and mass media both aim to reach large audiences, social media allows for faster information sharing and gives users a way to provide feedback. Individuals and organizations use social media for personal updates and branding, respectively. Common social media platforms include blogs, microblogs, collaborative projects, content communities, social networks, and virtual worlds.
This document discusses how social media can be used in education. It outlines various social media tools like Facebook, YouTube, and Twitter and how they allow for more outward and inward engagement. Examples are given of how students can use tools like Glogster for interactive assignments involving travel blogs. The challenges of implementing social media in schools are addressed, noting that buy-in from leadership is important. Next steps encourage following the presenters on social media and accessing resources on integrating tools like Twitter in teaching.
This document discusses collecting behavior and gender differences in collecting. It defines collecting as selecting, acquiring, and possessing items. Collecting gives collectors a sense of identity and allows them to connect with others through shared interests. The document finds that males are more likely to competitively collect items to demonstrate status, while females view collecting as a way to strengthen social bonds and communicate with friends through shared collections. It concludes that females tend to use digital stickers on Line to facilitate relationships in a similar way that collecting real items does.
How Do Japanese Politicians and American Politicians use Twitter?Adam Acar
Yumeno, a senior international relations major, compared how Japanese and American politicians use Twitter. She collected the last 10 tweets from the 10 most popular politicians in the US and Japan from January 2013. Her analysis found that Japanese politicians were more likely to state their own opinions, criticize others, and discuss their daily lives compared to American politicians, who were more likely to promote other websites, groups, and individuals. While Japanese culture tends to criticize others less, Japanese politicians on Twitter were found to be more outspoken.
The Harlem Shake Youtube Video and Why Things Go ViralAdam Acar
This document discusses why the "Harlem Shake" video went viral on YouTube in early 2013. It provides facts and analysis on the original video that sparked the trend, as well as the characteristics that helped the many copycat videos spread widely. These include elements of surprise, humor, simplicity, and allowing for creative individual expression. Influencers playing a role in sharing different versions, and videos that engage communities and elicit an emotional response are also examined as factors that can contribute to a video gaining mass appeal online.
How do local governments use twitter in japanAdam Acar
A student named Haruka studied the social media use of local governments in Japan and the US. She analyzed the last 10 posts from January 2013 of the 10 most populous local areas in each country. She found that American governments focused more on sharing local news, asking questions of followers, and thanking people, while Japanese areas concentrated on informing people about events and activities. American posts also referenced blogs more and offered more tips, while Japanese posts provided almost no useful information.
The document describes the terms and conditions for several promotional contests being run by different companies in Russia. Participants are asked to perform various tasks like visiting restaurants and reviewing their menus, posting photos on social media, registering on websites, and completing online polls/surveys for a chance to win prizes including iPads, trips to Europe, cars, and other electronics.
The document summarizes the results of a survey comparing Facebook usage between Japanese and American students. Some key differences included: Japanese students were more concerned about privacy and security, while Americans had better privacy controls; Americans were more open to being Facebook friends with professors; and Japanese felt it was impolite not to respond to comments while Americans did not always respond. Overall, there were cultural differences but many similarities in how both groups used Facebook.
This document discusses several marketing campaigns using social media platforms like Facebook in India. It describes Esprit's campaign asking Indian couples to submit photos for a contest to win a trip to California. It also mentions the Tourism Ministry opening an "Incredible India" Facebook page and a Nissan campaign combining Bollywood with Facebook. Finally, it outlines Pepsi India's campaign organizing a T20 Football championship to shift focus from cricket to football among 64 Indian teams.
The Most Recent Social Media Campaigns from ThailandAdam Acar
The document summarizes 10 Facebook marketing campaigns conducted in Thailand by various brands. The campaigns ranged from contests to promote brand awareness and increase Facebook likes and followers. Prizes included electronics, movie tickets, travel packages and more. The campaigns leveraged user-generated content through photo and video sharing along with games and questions to encourage engagement.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Behaviour Change for Sustainability National Congress, Social Media Harvest P...Jess Miller
Throughout the two days of the National Behaviour Change Congress my team of six social media scribes captures key speaker notes and insights as well as worked with participants to familiarise themselves with Twitter.
There were six Congress topics and tweets were arranged accordingly, further discussion took place with other behaviour change practitioners internationally and many participants signed up to Twitter for the first time.
The Harvest presentation was the final presentation given at the Congress and fed back to the group what had happened on social media including key barriers and opportunities for next time.
What Children Get Up To Online (and how we can try to keep them safe)MrYoung
The document discusses how children interact online in today's digital world. It notes that children are "digital natives" who are more fluent with technology than their parents. It outlines some of the popular tools children use to connect, share content, and collaborate online. These include social networks, blogs, virtual worlds, and games. It emphasizes that online and offline worlds are now intertwined for children. The document concludes by presenting different approaches parents can take to help children stay safe online, including using filters and monitoring tools, while also maintaining open communication and trust.
The document discusses social media and asks a series of questions about how people use social media platforms. It asks about which platforms people use most, how they use social media, potential limitations and problems of social media, how people define and represent themselves online, and thoughts on the future of social media.
This document discusses how technology and globalization have changed how people learn, share information, communicate, entertain themselves, and more. It notes that adoption of new technologies, like Facebook and YouTube, has occurred very rapidly. Specifically, it took Facebook just 9 months to reach 100 million users. The document also discusses the evolution of the World Wide Web from Web 1.0 to 2.0 and how Americans' online time is spent, with over 23% on social networking and blogs. It argues that virtual interactions are not inferior to face-to-face but just different, and encourages balancing real and virtual relationships. The concept of social capital and maintaining approximately 150 relationships is also covered.
This document discusses digital citizenship and how it impacts individuals and families. It provides information about what digital citizenship is, both the positives and negatives of digital technologies, and how one school is working to develop good digital citizens. Key topics covered include understanding different stages of the internet's development, Facebook usage statistics, personal information shared on social media, terms of use policies, online etiquette, and digital literacy skills taught in the school's curriculum.
Social networking allows people to connect online in new ways. It began with early sites like Friendster and MySpace and grew to include popular sites like Facebook, YouTube, and Twitter. Social networking provides benefits like socializing, sharing information and files, finding people with common interests, and advertising businesses at low cost. However, there are also risks like wasting time, spreading misinformation, and enabling criminal plans or behavior. Overall social networking has become a major part of life for many people and transformed how people interact globally.
The document discusses the rise of social networking in the digital era. It begins by defining social networking as interaction between groups of people who share common interests. It then lists some of the most popular social networks like Facebook, Twitter, and LinkedIn. The document explores both the pros and cons of social networking. It highlights how social networking allows people to connect globally but can also lead to issues like loss of privacy, addiction, cyberbullying, and repetitive strain injuries. Overall, the key stakeholders that benefit the most from social networking are its creators, advertising agencies, hackers, and gaming businesses.
Using Social Media In Cross Media Direct Influence MarketingJeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects. In this session, Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into 'traditional' cross-media campaigns. Attendees will leave this workshop with a much better understanding of where the future of direct marketing is headed and how the rules are changing.
This document outlines topics that will be covered in an upcoming project including organization, pictures, videos, music, productivity, creativity, communication, books, information, and entertainment. It notes that participants will be notified each week when new activities are available online and can complete them at their own pace. Attendance at drop-in sessions is also encouraged and help is available via email. Prizes such as MP3 players, netbooks, and flash drives will be awarded.
Five steps to using the internet to collaborate and share information are: 1) find people to connect with online, 2) have conversations by reading blogs, commenting thoughtfully, and answering questions, 3) listen to what others are saying and how it applies to you, 4) share information using social bookmarking, and 5) collaborate further by social bookmarking to instantly share information.
Social media is defined as an interactive platform where users can create, share, and distribute content online. It aims to provide rich experiences and dynamic content at scale through open and collective intelligence. While social media and mass media both aim to reach large audiences, social media allows for faster information sharing and gives users a way to provide feedback. Individuals and organizations use social media for personal updates and branding, respectively. Common social media platforms include blogs, microblogs, collaborative projects, content communities, social networks, and virtual worlds.
This document discusses how social media can be used in education. It outlines various social media tools like Facebook, YouTube, and Twitter and how they allow for more outward and inward engagement. Examples are given of how students can use tools like Glogster for interactive assignments involving travel blogs. The challenges of implementing social media in schools are addressed, noting that buy-in from leadership is important. Next steps encourage following the presenters on social media and accessing resources on integrating tools like Twitter in teaching.
This document discusses collecting behavior and gender differences in collecting. It defines collecting as selecting, acquiring, and possessing items. Collecting gives collectors a sense of identity and allows them to connect with others through shared interests. The document finds that males are more likely to competitively collect items to demonstrate status, while females view collecting as a way to strengthen social bonds and communicate with friends through shared collections. It concludes that females tend to use digital stickers on Line to facilitate relationships in a similar way that collecting real items does.
How Do Japanese Politicians and American Politicians use Twitter?Adam Acar
Yumeno, a senior international relations major, compared how Japanese and American politicians use Twitter. She collected the last 10 tweets from the 10 most popular politicians in the US and Japan from January 2013. Her analysis found that Japanese politicians were more likely to state their own opinions, criticize others, and discuss their daily lives compared to American politicians, who were more likely to promote other websites, groups, and individuals. While Japanese culture tends to criticize others less, Japanese politicians on Twitter were found to be more outspoken.
The Harlem Shake Youtube Video and Why Things Go ViralAdam Acar
This document discusses why the "Harlem Shake" video went viral on YouTube in early 2013. It provides facts and analysis on the original video that sparked the trend, as well as the characteristics that helped the many copycat videos spread widely. These include elements of surprise, humor, simplicity, and allowing for creative individual expression. Influencers playing a role in sharing different versions, and videos that engage communities and elicit an emotional response are also examined as factors that can contribute to a video gaining mass appeal online.
How do local governments use twitter in japanAdam Acar
A student named Haruka studied the social media use of local governments in Japan and the US. She analyzed the last 10 posts from January 2013 of the 10 most populous local areas in each country. She found that American governments focused more on sharing local news, asking questions of followers, and thanking people, while Japanese areas concentrated on informing people about events and activities. American posts also referenced blogs more and offered more tips, while Japanese posts provided almost no useful information.
The document describes the terms and conditions for several promotional contests being run by different companies in Russia. Participants are asked to perform various tasks like visiting restaurants and reviewing their menus, posting photos on social media, registering on websites, and completing online polls/surveys for a chance to win prizes including iPads, trips to Europe, cars, and other electronics.
The document summarizes the results of a survey comparing Facebook usage between Japanese and American students. Some key differences included: Japanese students were more concerned about privacy and security, while Americans had better privacy controls; Americans were more open to being Facebook friends with professors; and Japanese felt it was impolite not to respond to comments while Americans did not always respond. Overall, there were cultural differences but many similarities in how both groups used Facebook.
This document discusses several marketing campaigns using social media platforms like Facebook in India. It describes Esprit's campaign asking Indian couples to submit photos for a contest to win a trip to California. It also mentions the Tourism Ministry opening an "Incredible India" Facebook page and a Nissan campaign combining Bollywood with Facebook. Finally, it outlines Pepsi India's campaign organizing a T20 Football championship to shift focus from cricket to football among 64 Indian teams.
The Most Recent Social Media Campaigns from ThailandAdam Acar
The document summarizes 10 Facebook marketing campaigns conducted in Thailand by various brands. The campaigns ranged from contests to promote brand awareness and increase Facebook likes and followers. Prizes included electronics, movie tickets, travel packages and more. The campaigns leveraged user-generated content through photo and video sharing along with games and questions to encourage engagement.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
We recently conducted a survey among college students and found that LINE is their most favorite social media platform. Most interesting when we asked what they would do if there was an earthquake they listed LINE as their preferred type of communication channel after the phone, email and the internet.
The document discusses 10 social media campaigns in Nepal:
1. Stop Monsanto in Nepal campaign against hybrid maize on Facebook that resulted in cancellation of seed launch license.
2. CNN Heroes 2010 campaign on Facebook to vote for Anuradha Koirala that resulted in her becoming Hero of the Year with highest votes.
3. Nepal Unites campaign on Facebook in support of constitution making and against corruption.
4. Sunita Basnet campaign on Facebook for a global entrepreneurship contest that helped her gain top spot in Round 2 with over 5000 votes.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
How Social Media Influences Consumer Behavior Michael Lazerow
Social media has become a major influence on consumer behavior. Nearly 1 in 5 minutes online is spent on social networks. Facebook in particular dominates social networking, accounting for 55% of global users and 1 in 7 minutes spent online. This document discusses how brands can leverage social media to engage consumers and influence purchasing decisions. It provides data showing that when brands create engaging content on Facebook, they can gain exposure to not just fans but also fans' friends, amplifying the brand's reach. It also shows that these friends of fans often demonstrate similar behaviors to fans such as visiting the brand's website. The key is for brands to understand their fans and their friends in order to create effective social media strategies.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
This document summarizes several Facebook campaigns in Pakistan:
1) A wedding photography competition to promote Pakistani wedding culture and traditions. Winners have their photo featured as the page profile picture for a month.
2) A campaign to raise awareness and participation in flood relief efforts in Pakistan.
3) A page aiming to spread awareness of peace among Pakistani youth through social media.
The document discusses using social media in South Carolina libraries. It provides a brief history of popular social media sites from 2001 to 2011. It then discusses having a social media policy and important resources for social media in libraries. The document ends with brainstorming questions about innovative and inappropriate uses of social media for libraries and next steps to promote the library through social media.
This document summarizes a short course on social media held at Goldsmiths University. The course covers the history and differences between real and online social networks, how to build social capital online, using data to understand audiences, and getting more followers on Instagram. It addresses issues like the attention economy, fake news, narcissism versus performance online, and the need to curate content in the digital age. The course aims to help students navigate social media and tell stories online through a variety of topics over several days.
Social networking services allow people to connect through sharing media, interests and activities online. Major social networking sites include Facebook, MySpace and LinkedIn. Facebook is used primarily for communication between college-aged users. MySpace is less structured and appeals more to younger, diverse users interested in self-expression like musicians. LinkedIn focuses on professional networking and career connections between older users.
Assignment 10 group coursework presentation of research part 1.0ksumbland
Online dating and social media engagement has progressed significantly. Dating sites were once taboo but are now commonly used, with some finding long-term relationships online. Social news sites allow users to share and discuss stories not covered by traditional media, with sites like Reddit and Digg enabling widespread engagement. Video sharing on YouTube has also progressed, with some users gaining popularity and commercial success by posting videos of their talents and hobbies. Overall, social media has progressed engagement and how people interact both socially and with news/media.
Assignment 10 group coursework presentation of research part 1.0ksumbland
Online dating and social media engagement has progressed significantly. Dating sites were once seen as taboo but are now commonly used, with some finding long-term relationships online. Social news sites allow users to share and discuss stories not covered by traditional media, with sites like Reddit and Digg enabling widespread engagement. Video sharing on YouTube has also progressed, with some users gaining popularity and commercial success by posting videos of their talents and hobbies, leading some to professional careers in their fields. Overall, social media has progressed engagement and how people interact both socially and with news/media.
Assignment 10 group coursework presentation of researchksumbland
This document discusses the topic of whether engagement with social media has progressed. It covers several areas related to online dating as an example, including how it has become more accepted over time as more people use dating sites and apps. The businesses behind online dating have grown significantly in revenue. Social news websites are also discussed as having progressed due to increased user interaction enabled by technologies like web 2.0. Both online dating and social news sites rely heavily on sharing through social media platforms to spread content and stories.
Assignment 10 group coursework presentation of research part 1.0ksumbland
This document discusses the topic of whether engagement with social media has progressed. It covers several areas related to online dating as an example, including how it has become more accepted over time as more people use dating sites and apps. Business revenues for online dating have increased significantly in recent years. Social news websites are also discussed as having progressed due to increased user interaction and engagement across social media. Primary research on opinions of dating site usage is presented, showing a mix of views. Pros and cons of online dating are mentioned but not detailed.
Assignment 10 group coursework presentation of research part 1.0ksumbland
This document discusses the topic of whether engagement with social media has progressed. It covers several areas related to online dating as an example, including how it has become more accepted over time as more people use dating sites and apps. Business revenues for online dating have increased significantly in recent years. Social news websites are also discussed as having progressed due to increased user interaction and engagement across social media. Examples of popular social news sites like Reddit and Slashdot are provided.
This document provides an overview of social media and how businesses can utilize it. It defines social media and discusses popular tools like YouTube, Facebook, LinkedIn, and Twitter. It provides statistics on social media usage and discusses how businesses can use it for purposes like PR, customer service, and talent attraction. The document recommends that businesses define their social media strategy and start by listening, engaging in conversations, and promoting their brand on these platforms. It also lists additional resources for learning more about using social media.
Assignment 10 group coursework presentation of research part 1.0ksumbland
Our engagement with social media, specifically video sites like YouTube, has progressed in several ways. Individuals are increasingly using sites like YouTube to gain popularity and success through sharing their talents and personalities. Popular YouTube personalities like Lauren Luke have seen their audiences and careers grow significantly. They are now featured in traditional media like television and have partnered with major brands. Additionally, social media and video sharing allows anyone to potentially go viral and become famous overnight, leading more people to try and seek success through online video platforms. This engagement and progression has changed how entertainment is created and consumed.
Online communities allow people to connect and share information in various ways. Twitter allows sharing of 140-character messages and pictures with a network of followers, providing a way to get news and current events in real-time. Facebook started as a way for college students to share experiences but became a worldwide phenomenon connecting friends near and far. Personal blogs allow individuals to share diaries and media like images or videos with readers who can interact through comments. Research shows online identities and relationships formed through these communities have become important parts of peoples' lives.
Guiding Organizations into the Future PaperJohn Girard
This document discusses how social technology and collaboration can help guide organizations into the future. It begins by introducing the authors and background of their research on virtual business strategies. The main points covered include how social networking sites like Facebook and LinkedIn are transforming business through collaboration. Blogs and microblogs like Twitter are also discussed as tools for sharing knowledge. The overall message is that harnessing social technology and fostering a culture of collaboration can help leaders remain competitive and navigate an uncertain economic landscape.
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
Assignment 10 group coursework presentation of research part 1.0Abc Abc
Our engagement with social media, specifically video sites like YouTube, has progressed in several ways. Individuals are increasingly using sites like YouTube to gain popularity and success through sharing their talents and personalities. Popular YouTube personalities like Lauren Luke have gained millions of subscribers and leveraged their online success into professional careers and opportunities in traditional media. Additionally, brands regularly partner with popular internet stars to advertise to their large engaged audiences. This shows how social media progression enables both individuals and companies to find new avenues of success.
This document discusses the communication issues facing those with a global identity in the digital age. It covers topics like how the internet and technology have transformed identities by making them more global through increased access to international media, music, fashion and pop culture. It also discusses the rise of "e-netizens", people who have hybrid local and global identities due to being constantly connected online. E-netizens experience tensions between privacy and community online as well as shifts between focused and multitasking approaches to time. The document also notes how communication patterns have changed with increased smartphone and social media use, including more truncated language and prioritizing online interactions over face-to-face ones. It closes by considering how personal identities are in flux in
Curious about Facebook, but don’t know where to start? Hastings College’s Perkins Library has been using its Facebook page to spread the word about the library’s programs and services. Susan Franklin, Public Services Librarian at Perkins Library, will share how the library developed its Facebook presence and how this social networking tool is being used to inform, invite, announce, network and connect Perkins Library with its community.
NCompass Live - April 18, 2012.
Social Networks: How it influences our lives?
The document provides an overview of social networks and their history, with a focus on Facebook. It defines social networks from marketing and sociological perspectives. Facebook launched in 2004 and has since grown to over 600 million users. The key advantages of Facebook include that it is free, allows easy communication and reconnection with friends, and provides a sense of social belonging. However, dangers of social networks include privacy risks, risks of addiction and decreased productivity, and problems within relationships. In conclusion, while social networks connect many people and support communication, they also present risks that require caution.
Social Networks: How it influences our lives?
The document provides an overview of social networks and their history. It focuses on Facebook, detailing its founding and rapid growth over the past decade to become the largest social network worldwide. The presentation notes both advantages of Facebook, such as allowing easy communication and self-expression, but also potential dangers like oversharing of private information, risks in the workplace, and decreased attention spans. In conclusion, the document states that social networks connect people but can also be addictive and even dangerous if not used carefully.
This document discusses the issues facing global identity in communication. It covers how the internet and technology have transformed identities from local to global, influenced by television, music, fashion and social media. It introduces the concept of an "e-netizen" as someone with a hybrid local and global identity due to being wired to the internet. E-netizens experience spatial and temporal dialectics online. Gadgets and social media have changed communication patterns to be faster, more truncated via text, and have allowed people to be social change agents. Developing identity takes time but can now transform quickly online, for better or worse.
Social networking sites have grown tremendously in popularity among youth. Popular sites include Facebook, Twitter, and Instagram. While SNS allow youth to connect with friends and family, they can also be addictive and reduce real-world interactions. SNS pose privacy and safety risks like identity theft, hacking, and cyberbullying. Parents and educators should teach youth about protecting private information and practicing safe online behavior.
This document summarizes a study on Pokemon Go adoption and future usage. The study collected data through a survey that asked questions about respondents' knowledge and experience with Pokemon Go, as well as their history with collecting activities. The results showed little relationship between past collecting behavior and playing Pokemon Go, except for those who collected "others." However, adoption could be predicted by an increasing interest in the game. In conclusion, the study aimed to determine factors that influence future adoption of Pokemon Go.
Important brand metrics include category size, category penetration, market share, trial rate, repurchase rate, share of voice, share of wallet, heavy usage index, referral rate, and purchase intent. Category size is the total number of people who could buy a product type. Category penetration is the number of people in the category divided by the total population. Market share is a brand's sales divided by total category sales. Trial rate and repurchase rate indicate customer adoption and loyalty. Share of voice and share of wallet measure advertising spending and purchasing patterns. The heavy usage index compares brand customers' purchases to all customers' purchases. Referral rate and purchase intent gauge customer promotion and future buying likelihood.
This document summarizes a study on pharmaceutical packaging preferences in Thailand. It provides background on trends in the pharmaceutical industry and reviews prior literature on packaging design. The study tested hypotheses about graphic styles, colors, typefaces, compositions and graphic elements. 186 Thai participants evaluated sample packages. Findings showed that curvy graphics, realistic images, and certain colors increased appeal, while typeface had little impact. Aesthetic appeal and trustworthiness were often unrelated. The study provides insights into how packaging design attributes influence perceptions in Thailand's pharmaceutical market.
Traditional promotions include contests where participants submit entries for judging, sweepstakes which are like lotteries, and giveaways where all applicants receive a reward. Other promotions offer coupons, loyalty programs, discounts, bonus packs, and special pricing for friends, students, or fans of a particular team. Effective advertising uses multiple traditional and digital channels such as newspapers, magazines, radio, TV, outdoor displays, and social media to reach target audiences.
The document outlines several growth strategies for companies, including focusing on current customers to increase usage and find new uses, looking for new customer segments, and converting non-users and competitors' customers. It also discusses Ansoff's matrix of market penetration, product development, market development, and diversification strategies. Additionally, it covers blue ocean strategy of creating new markets without competition and value co-creation strategy of sharing resources and initiating dialogs with customers.
This document provides templates and guidance for conducting a situation assessment for a brand, including analyzing the brand's market mix (4Ps), conducting a SWOT analysis, and creating a perceptual map. The 4Ps section addresses the product, place/distribution, promotion, and price considerations. The SWOT analysis section outlines what to examine for the brand's strengths, weaknesses, opportunities, and threats. The perceptual map section explains how to map competitors and the brand on high-low scales to understand customer perceptions.
The document outlines the segmentation process for consumers of a product. It involves 3 steps: 1) Group consumers into segments based on their needs, benefits sought, and occasions of use. For shampoo, examples are hair loss, smell, or style. 2) Create a persona for a typical consumer in each segment based on demographics and lifestyle. 3) Assess the attractiveness of each segment based on size, alternatives, growth, profitability, brand match, and strategic importance to select target segments.
This document provides a list of common advertising mediums in Japan and their approximate costs and number of people reached. It includes traditional mediums like TV, magazines, and newspapers as well as newer online options like Facebook, Twitter, YouTube, and LINE. The costs can range from just ¥1000 for a banner ad to over ¥10,000,000 for a nationwide TV commercial. It also provides sample budgets and revenue estimations for advertising campaigns.
This document contains a brand health check questionnaire to assess the strengths and weaknesses of a brand. It lists 20 factors related to a brand's messaging, recognition, innovation, community engagement, media presence, social responsibility, value, expertise, accessibility, and social media buzz. Respondents are asked to indicate whether each factor applies to the brand in question using yes, no, or not applicable responses.
Copywriting: How to create great ads and insights into storytellingAdam Acar
The document provides tips for writing copy for advertisements, including exaggerating problems and solutions, visualizing how the product is used and feels, using shocking or unusual headlines, appealing to desires and dreams of the target market, and following the AIDA model of attracting attention, increasing interest, creating desire, and leading to action. It also includes information on the symbolic meanings commonly associated with different colors.
The document provides 10 tips for solving a case study:
1. Consider the short and long term effects of the proposed changes.
2. Analyze the impact on different customer segments and types.
3. Consider executing both proposed options by focusing on one.
4. Evaluate potential unknown options not originally proposed.
5. Prioritize how consumers feel over numbers and models.
6. Align options with the company's biggest strengths.
7. Define success and justify options accordingly.
8. Anticipate competitor reactions to different option choices.
9. Evaluate profitability, sustainability and logistics of each option.
10. Connect recent trends and market changes to option selection.
This document summarizes research into perceptions and potential adoption of Google Glass. It finds that Google Glass may have image problems if adopted first by those with poor communication skills. The study also finds that "Fear of Missing Out" is likely to be a major driver in people adopting Glass. The research is presented by Adam Acar from Kobe City University and is based on focus groups and surveys assessing things like communication competence, fear of missing out, and interest in Google Glass.
Trending Twitter Topics in Japan and the US ( Japanese and English)Adam Acar
This document summarizes the findings of a student's graduation thesis that analyzed trending topics on Twitter in Japan and the US over a 10 day period. The student collected 100 trending topics from each country at the same time each day. The analysis found that US topics included more hashtags and tended to be about things in life, while Japanese topics more often discussed anime, TV and radio programs. The student's graduation thesis is cited.
This study investigated the most effective commercial posts on Facebook in Japan. A focus group of college students was asked questions about their reactions to commercial posts. Key findings included:
1) Japanese users do not actively engage with commercial posts unless incentives are significant enough to outweigh reputational risks.
2) Preferred posts have intimate rather than polite messages, interesting images that are not overtly commercial, and celebrities.
3) Posts with pictures and 3 lines or less are most likely to generate reactions.
LINE, How Do Japanese Brands Use this Social Media Platform?Adam Acar
This a report about LINE, prepared by my student as part of the social media seminar I am teaching. It explains how Japanese brands are using this group messaging application for commercial purposes.
International University of Japan held a marketing strategy class taught by Professor Adam Acar. The document summarizes 10 noteworthy social media campaigns in Russia and Uzbekistan. The campaigns encouraged user engagement on social media through contests and challenges to win prizes from brands like ASUS, LG, Ucell, Dove, Carlsberg, Maybeline, Ozon.ru, and Sapato.ru. The campaigns aimed to increase brand awareness, boost user engagement, and drive sales through social media promotions and contests.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
2. 2011 Published the first academic study
about the Tohoku earthquake
2008 Published antecedents of social
networking behavior, cited more than
40 times
2006 Conducted one of the earliest
studies about facebook
5. Social Capital
We have a natural tendency to build functioning networks which usually
result in physical, informational, financial or other forms of gains.
6. Communication Imperative
We are born to communicate and we are driven to maximize
our communication satisfaction and interaction.
8. – RESEARCH
• Efficient and convenient communication
• Curiosity
• Desire for popularity
• Relationship building
• relationship maintenance. (Urista et al.
(2009)
• a) social network surfing
• b) social investigation
• c) social connection
• d) shared identities
• e) content and status updating. (Joinson, 2008)
• diversion (pass time, break, escapism),
• personal motives (self presentation,
impression management)
• informational motives (information seeking,
information sharing, surveillance, social
investigation, social sneaking). (Sejrup, 2009)
10. My Study
• Conducted in 2006, published in 2008
• The size of online social networks is larger
than real life social networks
• Females spend more time social networking
• People with high self esteem don’t add
strangers to their network and might even
have smaller circles.
12. History of Social
Networks in Japan
Facebook
2010
GOCO GREE & MYSPACE 2nd Life Twitter (Interface
2003 MIXI 2004 2006 2007 2008 change &
Tokyo
Office)
14. To kill time
To have fun
Get info about my interest area
Contact w. friends
Easily communicate w. friends
To find out about the news
To get relaxed
To tell others what I am up to
To check what my friends are up to
To relieve stress
21. Unique Japan #4
It’s RUDE if you
post a photo on
Facebook and then
do not respond
to every single
comment on that
photo
22. Unique Japan #5
People post
individual
messages more
than community
related messages
on Twitter
23. Unique Japan #6
Compared to the US
People post more
about TV and less
about
sports/news/polit
ics on Twitter
24. Unique Japan #7
Twitter core users
usually have lower
self esteem and don’t
easily trust others.
Similar to the
2channel crowd.
25. Unique Japan #8
Most brands
don’t allow
fans to post on
their brand pages on
Facebook.
26. Unique Japan #9
Traditionally the
highest
blogger per
capita in the world
and has the world
largest nickname based
Forum: 2channel.
27. Unique Japan #10
Location based services
(even though promoted by
Mixi, Facebook and of
course Foursquare) are not
likely to pick up because of
security concerns…
28. Last thing…
Japan is Hard to predict.
The power of social
conformity is higher
than perhaps any
other country in the
world.
30. Did you know?
Yesterday,
250 million photos were uploaded to Facebook, 864,000
hours of video were uploaded to YouTube,
and 294 billion emails were sent.
31. No one saw it was coming, including…
• Facebook wanted to spend a huge chunk
of its resources to found a separate P2P
sharing site in 2004 instead of focusing of
basic sns functions.
• Google, the worlds richest and biggest
website didn’t care much about and invest
in Orkut.
• 6 Degrees.com was not discovered by
many of us and just went out of business.
• People thought Friendster was a dating
site even though its features were pretty
much the same with Facebook.
32. • Better communication skills
• Better English Skills
• Better Presentation Skills
• Better business Skills
• Better leadership skills
MARKETING COMPETITION JAPAN
Twitter:@mcJapan
Facebook: search marketing competition Japan