1. How to solve a case
study
Adam Acar

2. Think about the
pros and cons of both option A and Option B.
Okay, this is just common sense, what else?

3. 1-
Think about
short
term and
term effects of the proposed change
long

4. 2-
Think about the impact of the proposed changes on
different segments
different type of customers. Don’t forget CLV.
and

5. 3-
Instead of choosing A over B, think about executing
both A and B
by focusing on A.
OR doing both A and B

6. 4-
Instead of chosing A over B , think about the
potential of C
to you)
(that hasn't been provided

7. 5-
The most important thing is not the numbers, not the
consumer
psychology
tables; it is
: how do consumers feel/think
when A and how do consumers feel/think when B.

8. 6-
Think about
strength
the biggest
of the company and always focus on the
fit between company's biggest strength and the suggested option.

9. 7- Define
what success is (awareness,
sales, image, strategic importance, etc.) and justify your option
according to your success definition.

10. 8-
reactions
from competitors
Think about
when option
A is chosen and when option B is chosen (Not so important in real life). Also
think about the impact on different type of competitors or the new competitors.

11. 9-
profitability,
sustainability
logistics
Think about
and
when option A is chosen and when
option B is chosen.

12. 10trends
Think about connecting
recent
and recent market changes to the selection of
option A or Option B.

13. Be careful when doing cases studies because
• Most of the time the cases do not tell what
the right or wrong answer is.
• Most of the time students solve the cases
by using “common sense” or their intuitions
even if they are provided frameworks.
• Most of the time the frameworks are not
scientifically proven and sometimes they are
outdated (e.g. Porter’s 5 forces)