This Presentation was made by me and presented by our team in Marketing Management Class on 18/05/13 to Sir Mudassir Mehdi.

1. Marketing Management

2. OUR TEAM

3. Let us see a Documentary….

4. Survey
 Based on this existing need we did a survey and here are
the results
https://docs.google.com/forms/d/1YoxK1IgFEQ_S1LGmJrk
BHrN7Nv81PvSy0m4iLn_TsmM/viewanalytics

5. Segmentation

 12-18 YEARS.
 SCHOOL & COLLEGE GOING BOYS & GIRLS.
 PARENTS.

 URBAN POPULATION.

 Teenagers who loves to be connected with friends
through mobile.
 Parents who are concern about the safety of their
children.

6. Targeting
 Teenagers between12-18 yrs.
http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-
2/1-Cell-phones.aspx
 Parents of this age group.

7. Give freedom to your children by opting
for IDEAL LINK and make them
responsible.
AZAADI-ZIMADARI K SAATH

9. MUHAFIZ AZADI ZIMEDARI K SAATH

10. Mission & vision Statement
“TO CREATE SUCH ENVIRONMENT WHERE KIDS
AND PARENTS HAVE A MUTUAL TRUST AND
FAITH ON EACH OTHER”

11. SERVICE FEATURES
PERSONAL ACCOUNT FOR EVERY CUSTOMER ON
IDEAL.COM
FOOT PRINTS
CALL LOG
SMS LOG
MOBILE SMS VIEWER
MOBILE CALL LOG
EXPORT TO SD CARD FUNCTION IN EXCEL
PROFESSOR ON LINE
MOBILE INTERNET & EMAIL

22. Service Charges
 We are providing SIMS free of cost.
 One time charges of Rs.500 will charged in order to activate all
these service charges.
 Monthly Rs.200 will be charged in order to continue these
services .
 Muhafiz is being launched in Postpaid and Prepaid packages.
 Postpaid Services have three packages
 1) Rs.500(Per Month)
 2) Rs.1000(Per Month)
 3) Rs.1500(Per Month)

23. Call Rates

24. SMS RATES
International SMS Rs.2.50/SMS

25. MMS AND MOBILE INTERNET RATES
MMS TO ANY NETWORK IN Rs.2/MMS
UNLIMITED MOBILE INTERNET FOR WHOLE MONTH
IN JUST Rs.40/MONTH(UNLIMITED DOWNLOAD)

26. Marketing Strategy
Promotional Activities

29. POSTERS FOR IDEAL LINK

30. Promotional Activity

31. Distribution
 We will be having exclusive Customer Care Centre
through the major cities Of Pakistan.
 SIM will only be provided after the submission of NIC
copies of Parents

32. S
•Unique Service(first time in
Pakistan.
•Need oriented service
W
•New in business, lack of
experience in cellular industry
•Limited Outlets
O
•Target audience is interested in
using cell phones.
•Security situation of the country
is idle for launching this service
T
•Other cellular network can launch
similar services.
•Unique idea acceptability by kids
could be a challenge

33. Par