The relationship between the past collection behavior and Pokemon Go adoption

1. How Long Can Pokemon Go Go?
Adam Acar, PhD
Kobe City University of Foreign
Studies

2. What is Pokemon Go?

3. What is Collecting?
Selecting, acquiring, possessing, ordering, dispositioning and
possibly completing (Aristides, 1988).
---(1) Those who complete a collection that enables them to
be conscious of what they need acquire next (stamp or coin
collectors)
---(2) Those who collect things that don’t have series (art
collectors). Danet and Katriel (1989)
Males tend to collect more masculine items including
automobiles and sports-related items and tend to be more
interested in collecting feminine items such as jewelry and
house items (Belk, 1994).

4. Methodology
3%
40%
6%
13%
12%
27%
I don't know
what Pokemon
Go is
I know what
Pokemon go is
but I haven't
downloaded it
I downloaded
Pokemon Go but
never played
I played
Pokemon Go
only once
I played
Pokemon Go a
few times
I played
Pokemon Go
several times

5. Gender?

6. Gender?

7. Future of the Adoption?

8. Future of the Adoption?

9. Conclusions
• No relationship between the past collection
behavior and Pokemon Go except collecting
“others.”
• Adoption can be predicted by the “increasing
interest” question.

10. To cite
• Acar, Adam (2016). How long can Pokemon Go
go? Paper presented at the 53 Japan
Association of Consumer Behavior
Conference, Tokyo , Japan.