This document provides a list of common advertising mediums in Japan and their approximate costs and number of people reached. It includes traditional mediums like TV, magazines, and newspapers as well as newer online options like Facebook, Twitter, YouTube, and LINE. The costs can range from just ¥1000 for a banner ad to over ¥10,000,000 for a nationwide TV commercial. It also provides sample budgets and revenue estimations for advertising campaigns.

1. ROI
• Please use this list to calculate approximate
advertising costs
Medium Minimum Cost
Approximate
Number of
People Reached
Facebook (Banner) ￥1000 1000
Twitter (Trending topic for 1 day) ￥12,000,000 1,000,000
Line official account (per month)
￥2,500,000 ~
Line also separately offers targeted ads
Banner on a Website (e.g. Yahoo, Cookpad, etc.) ￥1000 1000
Youtube video ad ￥1000 100
TV commercial (Nationwide, 1 time only) ￥10,000,000 5,000,000
Magazine ad (Nationwide distribution, 1 time only) ￥2,000,000 30,000
Newspaper ad (1 page, nationwide distribution) ￥25,000,000 10,000,000
Electronic Billboard (Shibuya, 1 week) ￥6,000,000 400,000
Train Advertising (JR Yamanote Line, 1 week) ￥3,000,000 1,000,000
This link has more sources
http://adamacar.wordpress.com/20
12/02/15/approximate-advertising-
costs-in-japan/

2. SAMPLE Budgeting
Graph
17%
17%
67%
Facebook Campaign
Youtube Campaign
Free Sampling in Super
Markets

3. SAMPLE Revenue
Estimation
Budget
Number of
People
Reached
Realistic Purchase
Rate
Revenue
Facebook Campaign ￥1000000 1,000,000 0.1% 1000 X (unit price)
Youtube Campaign ￥1000000 100,000 2% 2000 X (unit price)
Free Sampling in Super Markets ￥4000000 50,000 30% 15000 X (unit price)
Total ￥6000000 1,150,000 18000 X (unit price)
Additional revenues from repeat
purchasers (Assuming 50%
repeat rate within 1 year)
9000 X (unit price)
TOTAL