This document provides an overview of digital marketing strategies, including understanding different audience types, creating targeted ads, and retargeting visitors. Key points covered include defining customer personas, creating content "hooks" to engage each persona, using the Ad Matrix framework to develop ads, targeting ads on Facebook, tracking visitors with pixels for retargeting, and building lookalike audiences from customer data. The document emphasizes testing multiple ad campaigns and audiences to find the most effective strategies.

2. Thank you for attending!
• Understanding Traffic Temperature
• Finding Your Perfect Audience
• Hooking That Audience
• The Ad Matrix
• Retargeting Pixel
• Special Webinar Offer

3. My Computer is Getting Old

4. I Want a New One

5. Need to Build a Motherboard

6. Gotta Build These Components

7. I need a case to hold the parts

8. I need a hard drive

9. I need a hard drive

10. I need one of those labs

11. Assembly is a Breeze!

12. Obviously Not

15. T R A F F I C

17. Traffic from Facebook

18. Still Growing

19. Organic Reach Disappeared

20. Cost Effective

21. Exceptional Targeting

25. Who are These People?

26. Defining Personas
bit.ly/RCMpersonas

27. Page Insights

28. Engagement by Post

29. What Else Do They Like?

30. How Can We Get Their Attention?

31. Create an Offer They Can’t Refuse

32. Blog Posts
Social Media updates
Content Videos
Podcasts
Primary Research
Case Studies
Whitepapers

33. Free/Paid Webinars
Flash Sale
Low $ Offer
Product Demo
Book (Free or Paid)
Free Trial
Checklist

34. Paid Webinars
High Dollar Offer
Done for You Service
Event

35. Your Offer Must Match Their Situation

36. Building “Hooks”
GIVE/HAVE
FEEL
KNOW
STATUS
SPEED

37. Hooks Worksheet
bit.ly/RCMhooks

38. Hooks for each Temperature

39. Now What?

40. The Ad Matrix

41. Let’s Talk About Facebook

42. Facebook Business Manager
business.facebook.com

43. Signup
business.facebook.com

44. Logged In

45. Ad Campaign Layout

46. What’s Your Marketing Objective?

47. What’s Your Marketing Objective?

48. AdSets

49. Facebook Targeting Capabilities

50. More Specifically…

51. Specify Your Audience

52. Detailed Targeting

53. Detailed Targeting

54. Upcoming Anniversary?

55. Farmer? Executive?

56. Same House +6 Years? or Likely to Move?

57. Pick Your Placements

58. Pick Your Placements

59. Set Your Budget & Schedule

60. The Ads

61. Remember These?

62. The Ad Matrix

63. The Ad Matrix

64. The Ad Matrix
=+

65. The Ad Matrix

66. Plug it in

67. Make Ads for Each Hook

68. Same Ad, One Change

69. Similar Names for Easy Tracking

70. Repeat for Each Temperature Offer

71. Custom Audiences

72. The ‘Pixel’

73. The ‘Pixel’

74. The ‘Pixel’

75. Pixel Your Site WP Plugin

76. You Need the Data
180 DaysNow

77. Expanding Reach with Custom Audiences

78. Website Visitors (Pixel)

79. Targeting Changes

80. Retargeting (Warm & Hot)

81. Website Visitors - All

82. Website Visitors – Football Page Only

83. Warm Ad to Just Those Visitors

84. The Pixel Teaches Facebook

85. Your Email List (or phone or location)

86. Lookalikes

87. Budgets

88. Ad Campaign Layout

89. 1 Campaign, 1 AdSet
$5/day

90. More Ideal Scenario
$5/day $5/day

91. Lots of Moving Parts

92. New Targeted Traffic at Your Fingertips

93. Who Has Questions?
will@redcanoemedia.com

94. THANK YOU!
314-514-5SEO
redcanoemedia.com/fb1