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Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker

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The document provides tips and information for promoting a website through search engine optimization and search engine marketing. It discusses using relevant keywords in social media profiles and content to improve search engine rankings. It also discusses setting up pay-per-click advertising campaigns with Google AdWords and Yahoo Search Marketing and targeting relevant keywords that potential customers may use in their searches. Finally, it provides information on an upcoming webinar on search engine marketing strategies.

TechnologyBusiness
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Get Found: Search Engine Tips to Promote Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media For SEO ,[object Object],[object Object],[object Object]
 
 
Google Ad Words www.google.com Dedicated Hosting
What is Google Advertising? Your ad reaches users at the moment they demonstrate interest
Yahoo! Search Marketing Your customers see your ad when they search Mother’s Day Flowers
Take Your Marketing to the Next Level ,[object Object],[object Object],[object Object]
Know Your Online Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source OneStat.com 2/2004 Know How Users Search … Source: PPC Summit.com – Mary O’Brien Alteract Marketing
Source: Find Me Faster 5/2004 – Mary O’Brien PPC Summit 2008 … And How Advertisers Buy Keywords Source: PPC Summit.com – Mary O’Brien Alteract Marketing 3+ Words 26% 1 Word 19% 2 Words 55%
Audience Description ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Become Informed Take Action More Modifiers How Customers Search – Buying Cycle Source: PPC Summit.com – Mary O’Brien Alteract Marketing
Keyword Research Keyword “Hosting” - Informational Keyword “Dedicated Hosting” - Shopping
Negative Keywords Understand how you do NOT want to be found!
Take Your Marketing to the Next Level ,[object Object],[object Object],[object Object]
Next Education Series Event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address] www.LutzeConsulting.com

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Verio Partner Summit - SEO for SEM - Heather Lutze Internet Marketing Speaker

  • 1.
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  • 3.  
  • 4.  
  • 5. Google Ad Words www.google.com Dedicated Hosting
  • 6. What is Google Advertising? Your ad reaches users at the moment they demonstrate interest
  • 7. Yahoo! Search Marketing Your customers see your ad when they search Mother’s Day Flowers
  • 8.
  • 9.
  • 10. Source OneStat.com 2/2004 Know How Users Search … Source: PPC Summit.com – Mary O’Brien Alteract Marketing
  • 11. Source: Find Me Faster 5/2004 – Mary O’Brien PPC Summit 2008 … And How Advertisers Buy Keywords Source: PPC Summit.com – Mary O’Brien Alteract Marketing 3+ Words 26% 1 Word 19% 2 Words 55%
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  • 13. Keyword Research Keyword “Hosting” - Informational Keyword “Dedicated Hosting” - Shopping
  • 14. Negative Keywords Understand how you do NOT want to be found!
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  • 16.