This document discusses how to use Facebook advertisements and pixels to build an email list. It recommends adding Facebook pixels to web pages to track visitors and create customized audiences. Advertisers can then retarget past visitors with advertisements to collect emails or drive other conversions. Starting with low-cost traffic and free content allows advertisers to serve visitors before charging them with retargeted ads later. Monitoring insights and optimizing campaigns is important. The overall strategy is to offer value first through free content or low-cost ads, then retarget those same visitors with more expensive ads asking for emails or other conversions.

1. Boston Predictive Analytics
Tricks My Facebook Support Guy
Forgot to Tell Me
Subhankar “Ray”
www.BostonPredictiveAnalytics.com & TeddyCanHeal.Com
617-395-8864, sray@bostonpredictiveanalytics.com
Expressed opinions are mine, and not that of anyone else. Techniques discussed may not
work, and can cause monetary or other losses. Facebook does not endorse this
presentation.

2. FACEBOOK Advertisements?

3. Type of Campaigns
• Website Clicks
• Lead Generations
Note: “Boost a Post” did not work for us

4. Create a Customized Audience Using Emails
Upload Emails of your dream
prospects to FB’s Ads Manager.

5. Create a Customized Audience Using Emails
Create a Look-a-like Customized
audience based on the emails.

6. Create a Customized Audience Using Pixels
• Add Facebook pixels to your web-
pages
• After a few days, create ads on the
Ads Manager using the customized
audience created by pixels and
emails

7. Effective Ad

8. Where to show your ads?
• Desktop feed
• Desktop sidebar
• Mobile feed

9. Hands-on Example : Step 1
Create a Facebook page for your
business

10. Hands-on Example : Step 2

11. Hands-on Example : Step 3

12. Hands-on Example : Step 4

13. Hands-on Example : Step 5

14. Hands-on Example : Step 6

15. Hands-on Example : Step 7

16. Building a Email List Using Facebook
• Send low-cost traffic to
interesting blogs
• Capture them on a
landing page or FB lead
form using retargeting

17. Low-cost Traffic Expensive Retargeted Traffic
Serve a Good Meal & Charge Later

19. Why Pixel?
• Know Your Visitors from
‘Insight’
Source: Facebook

20. How Facebook Pixels & Retargeting Works
Site html + FB Pixel
Source: Internet

21. Summary of Tricks For Building a List
• Add FB pixels to pages
• Know your visitors from
‘Facebook Insight’
• Create a custom audience
• Exclude existing subscribers
• Create conversion tracking
• Use FB tools to monitor,
optimize, and modify

22. Creating Email List Using Facebook
fbq(‘track’,PageView’)
fbq(‘track’,PageView’)
fbq(‘track’,PageView’)

23. Conversion Tracking, Optimizing, and Audience
Building
// Standard event (can be used for conversion //tracking
and optimizing in addition to audience //building)
fbq('track', 'Purchase', {currency: 'EUR', value: 15.23});
// Custom event (can only be used for audience building)
fbq('trackCustom', 'MyCustomEvent', {custom_param:
'custom_value'});
Source: Facebook

24. Creating Email List Using Facebook

25. Creating Email List Using Facebook

26. Creating Email List Using Facebook

27. Creating Email List Using Facebook

28. Creating Email List Using Facebook

29. Creating Email List Using Facebook

30. Summary
• Know your visitors using Pixels: targeting
free or low cost traffic
• Create a custom audience
• Retarget past visitors for emails or other
conversions by bidding for expensive traffic
• Offer something free
• Create effective Ads & manage comments
• Monitor & Optimize
• Start slow ($5/day) but smart (with Pixels)
• Experiment & document like a scientist

31. Questions & Contact
Thank You Affiliates for Your Hard Work & Creativity!!
Subhankar “Ray”
BostonPredictiveAnalytics.com & TeddyCanHeal
617-395-8864
sray@bostonpredictiveanalytics.com