The webinar discusses new Google ad formats like Sitelinks, Product Extensions, and Product Listings that can help drive more traffic and conversions. It also provides best practices for using the content network, international PPC campaigns, and geo-targeted campaigns. The presentation emphasizes the importance of staying up to date on new features by working closely with Google AdWords reps and testing new formats early.
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Enhanced Campaigns - A Post-Apocalyptic Survival Guidepointit
Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – join our session and you’ll learn how to not only survive, but thrive in the brave new world of enhanced campaigns.
Join Dustin Lewis and William Goldfarb as they reveal the most efficient, effective ways to convert your campaigns of any size from legacy to enhanced including:
• Best practices for moving/merging your existing legacy campaigns
• Using big data to optimize the new hour-of-day and location bid multipliers
• Utilize value parameters to segment out traffic by device
• How to leverage historical data to give your enhanced campaigns a boost
• Combining intent (keyword) + context (time/location) to deliver the best experience to your user-base
You can view the video recording of the webinar here: http://www.youtube.com/watch?v=UJC_iyZLPDo
There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.
Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:
- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates
As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales of tomorrow?
Join Rachel Peden as she takes us through the ins and outs of marketing automation.
In this webinar you will learn:
- What is Marketing Automation?
- Why the middle of the sales funnel is crucially important to your business
- How marketers can generate sales qualified leads through nurturing
- How to generate a higher volume of qualified leads for your sales team
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
Google Remarketing Lisa Raehsler OMS 2011Lisa Raehsler
Google Remarketing: Tips for Better Retargeting
Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Pinterest, now the 3rd most popular social network in the world, is on the minds of marketers and business people everywhere. Join Sam McRoberts and Jessica Fisher as they take us through the many different ways to leverage Pinterest for business.
In this webinar you will learn:
- What is Pinterest, and why should you care?
- The basics of using Pinterest
- Optimizing Pinterest for SEO, eCommerce, branding and more
- The etiquette of Pinterest and how to build a following
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Geary LSF University Presents: Analytics BasicsKatie Fellenz
Geary LSF's Growth & Development task force behind the Geary LSF University offers classes on everything ranging from Analytics to Social Media to Project Management and more. This presentation by Geary LSF's Director of Analytics was used to educate team members on the basics of Analytics and how we use Analytics to benefit our clients.
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Rakesh Tech Solutions is one of the leading Digital Marketing Training (SEO, SEM , SMO and SMM) Class Room and Online Institutions, which is located in Pragathi Nagar, Hyderabad, Best Digital Marketing Courses at best prices compared to other digital marketing institutes in Hyderabad, best Training Classes in digital marketing Class like SEO, SMO, SEM (PPC) , Content Marketing, Video & Social Media Marketing
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
With the proven efficacy of Google Shopping, AdWords text ads are no longer the most profitable way to capitalize on the high-intent shopper queries occurring on Google. Despite this, many brands and retailers still leverage text ads as a key customer acquisition and product advertising channel. So how can text ads – which are used across every single industry and vertical – be optimized for retail conversions?
This 60-minute course features CPC’s Director of Paid Search, David Weichel, discussing how retail advertisers can tweak text ad strategy with automation and different campaign structures to get a better ROI out of the channel.
Topics Discussed Include:
Allowing Shopping Campaign Performance Data to Inform Text Ad Strategy
Structuring Campaigns Based on Brands, Categories, Collections, & Specific SKUs
Applying Automation to Improve Ad Profitability & Ad Copy
Leveraging Remarketing Lists for Search Ads (RLSAs)
15-Minute Live Q&A
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
Real-Time Personalization in Action (Alvin Glay)Monetate
Focusing on targeting customers in a near instantaneous manner and using specific data points to personalize messages and product offerings across all channels and devices is crucial to success. The pace of technological change is shifting customer expectations, both consciously and subconsciously, and marketing in real time not only creates a truly relevant customer experience, but also differentiates your company from the rest. Here Verizon’s Alvin Glay explains how the telecom giant has used real-time marketing to make its customer experience more personalized, relevant, and ultimately, more profitable.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
This webinar will cover:
- Overview of category pages and how to categorize your products
- SEO best practices for category pages including title tags, H1s and custom URL text
- PPC tips for promotions in your ad copy and landing pages
- Do’s and don’ts for images on your category pages
- How to keep customers moving through your site to purchase
The webinar will conclude with a live Q&A. Join our webinar to learn how to grow your online business through category page optimization. Seats are limited - register today!
Google Remarketing Lisa Raehsler OMS 2011Lisa Raehsler
Google Remarketing: Tips for Better Retargeting
Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
Create Google Ads that works for you!
a. More visitors means more leads
b. Easy to use platform
c. Uses “Keywords” oriented approach
d. Google Provider Network gives great visibility
e. Reach “Global” Customers
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Paid search marketing in 2016 is so much more than text ads and AdWords. We'll let you in on the top 16 factors that will drive PPC marketing in 2016. You're welcome!
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
http://www.lawyerseomarketing.org
Ethical SEO Consulting
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Greenwood Village, CO 80111
888-789-4198
Tips for Improving Google Shopping Campaign results Elizabeth Clark
Presenter slides from the first Shopping Guru's group meeting at Deloitte in Manchester. Attended by retailers , digital agencies and ad tech companies. Presentations covered the Google Myths to be wary of, rapid growth retailer case study, the agency role in managing feeds, and Manchester's opportunity to play a key role in setting shopping best practice.
Pay per click from emfinity India IT solutionsMaxwellParker1
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
http://www.pointit.com - This presentation takes an in-depth look at landing pages, and how to optimize them for conversion rates. You'll learn the essentials of landing pages and get a checklist for creating your next one.
Top 5 Paid Search Strategies in a Down Economypointit
http://www.pointit.com - This presentation covers marketing budget trends during a recession and aims to help you understand where smart marketers are spending their money. You'll learn how to tweak ad copy tactics to meet the market, how to increase keyword efficiency with less money, how to synchronize your SEO & PPC efforts, and much more.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
http://www.pointit.com - This presentation covers SEO 201. You'll learn about domain trust & authority, content dissemination, analysis & revisions, and how to future-proof your tactics.
Amazing PPC Tactics: How to Improve Click-Through-Rates with Google Ad Extens...pointit
http://www.pointit.com - This presentation covers everything you need to know about Google ad extensions, including types, tips, tracking, and tradeoffs.
http://www.pointit.com - This presentation outlines the top 10 mistakes that marketers make in paid search campaigns. From poor budget management to not knowing when to quit, you'll learn how to avoid the most common mistakes.
http://www.pointit.com - This presentation covers some true stories of SEO campaigns gone wrong; from penalties caused by keyword stuffing to duplicate content, bad backlinks and more. You'll learn what SEO tactics can get your site penalized in search engines and what to do instead.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
http://www.pointit.com - In this presentation, you'll learn the possible causes of a Google Panda penalty, how to tell if you've been assessed a Panda penalty, and how to recover from a Panda penalty.
http://www.pointit.com - This presentation covers emerging trends in mobile search, and the impact they're having on businesses. It reveals best practices for capitalizing on these trends.
http://www.pointit.com - This presentation covers the basics of local search engine optimization (Local SEO). You'll learn what local search is, where search engines look for local data, and how to optimize local accounts.
http://www.pointit.com - This presentation examines Google's content network, with the purpose of clearing up all the confusion surrounding it. It begins with some useful search engine marketing stats and tips on increasing lead conversion rate, and concludes with a case study.
Google Product Ads & Killer Landing Page Tipspointit
http://www.pointit.com - This presentation examines product listing ads (PLAs) and compares them to extensions. You'll learn the advantages of PLAs, setup, and best practices for landing pages.
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Leading Change strategies and insights for effective change management pdf 1.pdf
Advanced PPC Techniques
1. Advanced PPC
Frank Coyle – President
Lisa Sanner – Senior Client Manager
Mar 18, 2010
2. Webinar Logistics
• Being recorded
• Email with link will be sent out later this
week
• Ask questions throughout
3. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO
• $50 MM in managed media
• 12 team members, 40+ yrs of
SEM experience
• Servicing clients across all
verticals and revenue models
4. Agenda
• New Google Ad Formats
• Content network
• International PPC
• Geo targeting PPC
• Working with the Engine Reps
• Q&A
5. New Ad Formats
Key Points/Findings
• What these ad formats are and how they differ
• Getting the user closer to what they want – think about
conversion metrics
• Eligibility requirements and limitations
• Early results
• Samples
6. New Ad Formats
• Google Sitelinks
• Yahoo Rich Ads in Search
• Google Product Extensions
• Google Product Listings
It’s like gaining shelf space and merchandising your brand products in a grocery store.
7. What are Sitelinks?
Ad Sitelinks is a new feature of AdWords that allows you to attract more users
and move them further down the purchase funnel by providing additional links to
content deeper within your sites.
Example:
Ad Sitelinks format
8. Sitelinks Tips
» Only show on your very *BEST* keywords. (QS>8, T1-3 positions)
- Branded terms or your core KWs
» Run a KW report to see where your ads are likely to show.
» Be concise. Under 15 characters perform best.
» Look at SERPS for these KWs. Consider your SEO listing and links.
9. Tracking and Measurement
Tag Your Links: Tagging your links lets you view the unique performance of
each link in your ad.
SiteLink Description SiteLinkURL
Link 1: Top 10 Gift Ideas http://www.example.com/gifts?sitelink=1
Link 2: Gift ideas for kinds http://www.example.com/gifts?sitelink=2
Link 3: Gift ideas for parents http://www.example.com/gifts?sitelink=3
Link 4: Gift ideas for boys http://www.example.com/gifts?sitelink=4
By tagging your links, you can:
• Test different destination URLs and compare performance
• Test different link text to improve the CTR
No reporting in AdWords Report Center.
Edit only in AdWords UI campaign settings. Not in Editor.
10. Choosing Sitelinks - Segmentation
User Segmentation: Ad Sitelinks can help you segment your users before they
ever reach your site.
Example: Dell used Ad Sitelinks
to segment home and
business users and direct
them to the most relevant
pages for their needs.
11. Choosing Sitelinks - Promos
Seasonal/Limited Time Promotions: You can use Ad Sitelinks to alert users to
timely offers when they search for your brand on Google.com.
Example: Saks used Ad
Sitelinks to advertise
their ‘one day’ event to
users who searched for
their brand.
12. Choosing Sitelinks - MVPs
MVPs (Most Valuable Pages): Ad Sitelinks can let you direct traffic to the most
popular or valuable pages on your site to increase the value of searches for
your brand on Google.com.
Example: QVC used
Ad Sitelinks to easily
direct users to the content
they search for most
often on their site.
13. Choosing Sitelinks – Product Lines
Product Lines: Ad Sitelinks can help you direct users to tailored landing pages
based on the product category they are most interested in.
Example: Priceline used
Ad Sitelinks to direct
users to content specific
to each of their major
product categories.
14. Yahoo Rich Ads in Search
» A lot like Google Sitelinks but with images/video.
» Dominate the first 3 positions on a Yahoo SERP
» Only in beta for select advertisers.
» Must meet spend thresh hold on standard match
brand terms. Yahoo approves keywords and builds.
15. What are Product Extensions?
• Allows you to leverage your existing Google Merchant Center feed to promote
your products with your text ads.
• Users see information about your product, including image, price, and title
• Advertisers are seeing up to 10% increase in CTR
Your product
ad appears
under your
text ad with
a plusbox
16. What are Product Listings?
Product Listing Ads is a new feature of Google that allows you to leverage your
existing Google Merchant Center feed to automatically promote your products
on Google.com
Product ads and Users see information CPA auction on
images appears about your product, Merchant Center
beside related including image, price, and
search results title
17. Product Extensions vs. Product Listings
• Product Extensions:
– Plusbox with images on your text ad
– Adwords campaign Level settings
– Still ppc, bid by keyword, cpc paid by keyword; some metric reporting
– Advertisers can control the targeting for Product extensions and select
offers are most relevant for a user's query. Can include keywords in feed.
• Product Listing Ads:
– Image Ads with price and Merchant name (Google may show multiple
merchants)
– This is an auction just like AdWords but in Merchant Center, not currently
in AdWords at all.
– Bid by CPA or $ amount and Google inserts the listings that are likely to
be the most profitable.
– Google automatically determines which products are most relevant to the
user's query.
19. Using Content Network
“A good hockey player
plays where the puck is.
A great hockey player
plays where the puck is
going to be. ”
• Especially good for new markets or less frequently searched products
20. Using Content Network
• Auto placement (default)
– Google serving on more sites than before
– Seems to be broad associations
– Move to manual placement asap/set up
manual campaigns
24. Targeting Gmail
• Mixed results, some good some bad
• If good, move to manual placement
• Otherwise exclude
25. International Accounts Best Practices
• Drive traffic to local websites when possible
Users like to feel “at home” throughout the search
experience
• Build ad campaigns in local language
Ensures reaching the largest population in each country
• Augment with English
Pick up extra traffic by targeting English-speakers
• Leverage MCC for better management
For teams managing multiple country accounts,
convenient access and dashboard view into all accounts
with one login
26. International Accounts
Campaign Tips
Time Zone and Currency set at Account level
Languages and Geotargets set at Campaign level.
Use a country alpha in your display URL so user knows she’s going to a
local language site.
Ad Copy in Local Language – use Translate tools, then have Language
Specialist review and make sure it is localized
27. International Accounts
Translator Toolkit
Google Translator Toolkit – Can translate a whole campaign or account
easily and quickly, but be careful! http://translate.google.com/toolkit
But remember to localize – don’t just translate!!
28. International Accounts
Ad Copy and KW Tips
Match the language of the creatives to that of the site
1 which is being advertised.
For keywords with multiple spellings, use the most
2 accepted spelling in the ad text
Start with several versions of ad copy in each group on
3 optimized ad serving. Then get it down to 2 and split test
Localize don’t just translate -include all possible
4 variations and spellings, accented and unaccented
keywords.
Start with best general/brand keywords; establish a good
5 CTR then expand with SQR and KW tools.
29. Geo Targeted Campaign Case Study
• 20 locations * two product offerings per location
= 40 business lines to track
• Geo target at the zipcode level
• Same set of keywords in each location
• Phase 1: target an overall CPA
• Phase 2: CPA/product/Geo
30. Geo Targeting
• Target at country,
state, metro, city, zip,
radius, custom
31. Geo Targeting Findings
• Because traffic is low and slow,
sometimes make decisions based on the
aggregate (ad testing)
• Kws don’t perform the same in every geo
• Talk to your sales team and adjust spend
– Telesales closing rate varies by Geo
• Separate landing pages for key geos
• Get very detailed on analysis
32. Managing 20 Geos
• Prioritize the markets
– What are your Tier 1,2,3 geos ?
– Know the sales by geo at the KW level
• Allocate media budget by geo
– Allocate spend based on weekly performance
– If week 2 is always slow, reduce spend
• Know your KW performance by geo
– Kws don’t work the same in every geo
33. 30 Day & 60 Day CPA Analysis
• Only 2-3 Kws really matter per geo
• Look at CPA trends before adjusting bids
• Sometimes being #1 is good
35. Getting the Most from Your Engine Reps
1. MOST impt: Let your reps know your success metrics and objectives.
2. Take time to have a conversation with them every month about new features
3. Talk with them more frequently with account activities. Pick up the phone vs.
email. Request optimization recommendations if something is not performing.
4. Poke around the UI once in awhile. You’ll see new things regularly often before
they are formally “released.”
5. Be informed, willing to learn, and ask questions. Read blogs, social networking,
Inside Adwords.
If you don’t have an Adwords rep, reach out to adwords-support@google.com
Being Advanced about PPC is:
being knowledgeable about new and dynamic features
smart about your account to know when/when not to test them
nimble enough to try them early.