The E-Commerce Business’s Approach to Facebook Performance Marketing

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In our co-hosted event with the Editor In Chief of The Shopify Plus Blog, Tommy Walker, will dive into how ecommerce businesses can utilize Facebook as an incremental revenue driver.

Social Media

Ft. Tommy Walker of Shopify Plus
&
Sarah Rogers of CPC Strategy
The Art of Selling on Facebook

Today’s Event Speakers
Tommy Walker
Editor In Chief
Shopify+ Blog
Sarah Rogers
Performance Social Manager
CPC Strategy

Event Logistics
•Submit Questions In the Chat Box to the Right
•Session Recording Will Be Sent 10/6/16
•More Resources In the Handouts Section to the Right
•Poll Questions Throughout Presentation

About CPC Strategy
OVERVIEW
• Founded in 2007
• Recognized as an Official Google Shopping Partner
• 350+ Active Retail Clients
• Top 50 fastest growing company in San Diego 4 years
• Recognized as one of the Top 10 best places to work in SD
SOLUTIONS
•Retail-focused Paid Search (PPC)
•Google Shopping Management
•Shopping Channel Management
•Amazon Sales Acceleration
•Facebook Advertising Management

Poll For The Audience…
Are you currently utilizing Facebook as an advertising channel?
A.Yes
B.No
C.Just getting started

Human Beings Attention Spans Are
Now Less Than a Goldfish

We Are Now Spending
Between 8-12 Hours a Day
Consuming Media

And we’re spending 105% more time online
than we were just 5 years ago.

Could it be that the sales process hasn’t really evolved in 6,000 years?

What if we just eliminated the funnel all together?

Have Facebook Exclusive product lines
Use your Facebook Shop is a secondary market, where
old inventory is sold at a discount
Crowdsourcing exclusive product lines
Testing and validating new product ideas before they go
live on your primary ecommerce site
Taking advantage of Facebook’s network effect and use
your Shop for flash sales
Rethink Your Facebook Merchandising Strategy

2. Participate in Trending Topics
Use “cornerstone” trends relevant to
your market
Build “inspired by” product lines to
capitalize
Incorporate rapid
design/dropshipping into your supply
chain to quickly capitalize on
relevant trends

Use spreadsheet to track groups
Listen & Learn
Partner with “Micro-influencers”
Cross-promote / highlight talented members from groups
Sponsor the group
3. Use Facebook Groups to Listen to Your Market

4. Boost Shared Posts to Tap Into Newsfeed Ecommerce

Migrate From Magento
&
Get Free Data Migration
(offer expires 12/31/2016)
Link (In-Chat): http://bit.ly/shopifycpc

The E-Commerce Business’s Approach to Facebook Performance Marketing

The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here. With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.

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The E-Commerce Business’s Approach to Facebook Performance Marketing

1. Ft. Tommy Walker of Shopify Plus & Sarah Rogers of CPC Strategy The Art of Selling on Facebook

2. Today’s Event Speakers Tommy Walker Editor In Chief Shopify+ Blog Sarah Rogers Performance Social Manager CPC Strategy

3. Event Logistics •Submit Questions In the Chat Box to the Right •Session Recording Will Be Sent 10/6/16 •More Resources In the Handouts Section to the Right •Poll Questions Throughout Presentation

4. About CPC Strategy OVERVIEW • Founded in 2007 • Recognized as an Official Google Shopping Partner • 350+ Active Retail Clients • Top 50 fastest growing company in San Diego 4 years • Recognized as one of the Top 10 best places to work in SD SOLUTIONS •Retail-focused Paid Search (PPC) •Google Shopping Management •Shopping Channel Management •Amazon Sales Acceleration •Facebook Advertising Management

6. Poll For The Audience… Are you currently utilizing Facebook as an advertising channel? A.Yes B.No C.Just getting started

7. Let Me Set The Stage

8. Human Beings Attention Spans Are Now Less Than a Goldfish

9. We Are Now Spending Between 8-12 Hours a Day Consuming Media

10. And we’re spending 105% more time online than we were just 5 years ago.

11. Slide title

12. Could it be that the sales process hasn’t really evolved in 6,000 years?

13.

14. Slide title

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29. Slide title

30. Slide title

31. Slide title

32. But...

33. What if we just eliminated the funnel all together?

34. Facebook Buy Button

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45. What Are Some Ways We Can Use This?

46. Have Facebook Exclusive product lines Use your Facebook Shop is a secondary market, where old inventory is sold at a discount Crowdsourcing exclusive product lines Testing and validating new product ideas before they go live on your primary ecommerce site Taking advantage of Facebook’s network effect and use your Shop for flash sales Rethink Your Facebook Merchandising Strategy

47. 2. Participate in Trending Topics Use “cornerstone” trends relevant to your market Build “inspired by” product lines to capitalize Incorporate rapid design/dropshipping into your supply chain to quickly capitalize on relevant trends

48. Use spreadsheet to track groups Listen & Learn Partner with “Micro-influencers” Cross-promote / highlight talented members from groups Sponsor the group 3. Use Facebook Groups to Listen to Your Market

49. 4. Boost Shared Posts to Tap Into Newsfeed Ecommerce

50. Nail the Unboxing Experience

51. Thank You

52. Migrate From Magento & Get Free Data Migration (offer expires 12/31/2016) Link (In-Chat): http://bit.ly/shopifycpc

Editor's Notes

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