Discover New Readers & Grow Your Fan Base with Facebook Ads Without Breaking the Bank from Andrea Vahl. Presented at Author Marketing Live! in Cleveland on Sept 8, 2014. http://www.authormarketinglive.com

1. Discover New Readers & Grow Your
Fan Base with Facebook Ads
Without Breaking the Bank
Andrea Vahl

2. ABOUT ME
Co-author of Facebook Marketing All-in-One for Dummies
Community Manager for Social Media Examiner
Grandma Mary @GrandmaMaryShow
Andrea Vahl @AndreaVahl
.

3. Today
• Which Ads Work
• Setting up Your Ad
• Split Testing Your Ads
• Measuring and Reports
• Case Studies

4. Do Facebook Ads Work?

5. Largest part of
your Ads Budget

8. Which Ads Work for Opt Ins
• Website Clicks
• Website Conversions
(needs Conversion Pixel)
• Promoted Post or
Unpublished Posts (in
Power Editor)

9. Add a Call to Action

10. Targeting = Key to Winning

11. Bidding Optimize for Conversions
oCPM
Optimize for Clicks
CPC
Optimize for Impressions
CPM

12. Conversion Pixel

13. Creating a Conversion Pixel

14. Create and Name

15. Paste Code into Thank You Page

16. Setting up Your Campaign

17. Split Test

18. Split Test Demographics

19. Find Keywords and Pages

20. Split Test Photo

21. Facebook Reports
• Snapshot while Ads are running
• Reporting gives more data

22. Facebook Reports

23. Add Important Data

24. What to Watch
• Cost per Click (or Cost per Conversion)
• Click Thru Rate
• Frequency (not critical)

26. Watch the RIGHT stats - Sales

27. Promoting Your Book with Ads
• Promote a Post
– Optimize Post interaction
• Website Clicks
– Optimize click price

28. Launch Party
• Advertised on
Facebook
• Live Google Hangout
• Give away with
purchase
• 200 Attended

29. Promoting your E-mail Optin
• Offer a freebie
• E-mail does
your selling

30. Final Thoughts
• Try Facebook Ads!
• Start small and test
• Use Facebook combined with E-mail
marketing

31. Questions
• www.andreavahl.com
• @AndreaVahl