This document provides an overview and agenda for a presentation on using Facebook for professional purposes. It discusses what Facebook is, who uses it, how to create a professional profile and fan page, engagement strategies for fan pages, privacy settings, and the importance of having a social media policy for companies. The summary highlights the key topics covered in the presentation.
Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibility
• Social Media: Personal vs. Business
• Facebook
o Facebook Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Fan Page Success
• LinkedIn
o The Importance of the Profile
o Targeting and Connecting with Ideal Clients
o Best Practices
o Elements for LinkedIn Success
Public Affairs Council: Balancing Your Personal and Professional Life OnlineMolly Nichelson
Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in January 2010.
Why should businesses use Facebook pages rather than personal profiles? - Soc...Social Quirk
You'll often hear social media consultants telling small business owners that they need a Facebook page. But why can't they just use their personal profiles? Here are 4 very good reasons why not (and how to fix it if you've already messed up).
Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibility
• Social Media: Personal vs. Business
• Facebook
o Facebook Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Fan Page Success
• LinkedIn
o The Importance of the Profile
o Targeting and Connecting with Ideal Clients
o Best Practices
o Elements for LinkedIn Success
Public Affairs Council: Balancing Your Personal and Professional Life OnlineMolly Nichelson
Ever wonder how to balance your professional and personal voices online? By no means am I an expert, but here is what I presented to the Public Affairs Council National Grassroots Conference in January 2010.
Why should businesses use Facebook pages rather than personal profiles? - Soc...Social Quirk
You'll often hear social media consultants telling small business owners that they need a Facebook page. But why can't they just use their personal profiles? Here are 4 very good reasons why not (and how to fix it if you've already messed up).
Defining the Social You: Personal You vs. Professional You vs. Corporate YouShesConnected
Defining the Social You. How do you define the personal side of your social presence from the professional side. Throw in the corporate loop (how your employer would like you to behave) and it can get very complicated. Social media strategy for you - your own personal brand is the important lesson.
Social Media’s Role in the World of Public RelationsDeanna Tomaselli
College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.
Alumni presentation for the 2014 Theta Tau National Convention about networking skills, covering what it is, who is in your network, how to maintain networking relationships, and communicating who you are online and in-person.
How to use Facebook, LinkedIn & Twitter to promote a new businessHelen Kitchen PR
Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects
Social Media for "The Eye and the Chip" Brenda Meller
Social media overview and suggestions for attendees of the 9th Biennial "The Eye and The Chip" at The Henry in Dearborn, Michigan. Presented on Monday, September 19, 2016.
Defining the Social You: Personal You vs. Professional You vs. Corporate YouShesConnected
Defining the Social You. How do you define the personal side of your social presence from the professional side. Throw in the corporate loop (how your employer would like you to behave) and it can get very complicated. Social media strategy for you - your own personal brand is the important lesson.
Social Media’s Role in the World of Public RelationsDeanna Tomaselli
College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.
Alumni presentation for the 2014 Theta Tau National Convention about networking skills, covering what it is, who is in your network, how to maintain networking relationships, and communicating who you are online and in-person.
How to use Facebook, LinkedIn & Twitter to promote a new businessHelen Kitchen PR
Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects
Social Media for "The Eye and the Chip" Brenda Meller
Social media overview and suggestions for attendees of the 9th Biennial "The Eye and The Chip" at The Henry in Dearborn, Michigan. Presented on Monday, September 19, 2016.
Brand you is not one element. It isn’t your business card, or your Armani suite. Brand you is about living as the person that you want to be and expressing that [YOU] authentically, intentionally, consistently and confidently – through every way possible.
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Facebook, Career Webinar, Social Media, Network, Jobs, Internships, Students, Career Builder,career webinar, facebook,internships,jobs,network,social media,students,talent marks
An introduction to networking slide show I prepared for a TRCA\'s pilot program with the Canadian Government to assist new Canadian immigrants in finding jobs in Canada.
Your brand is a summary of every customer’s experience with you and his or her emotional reaction to that experience.
If you don't have a clear idea of your brand and the value it offers, you run the real risk that other people will shape your brand into something you don't want to be.
Take the time to Build Brand [You].
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
27. Your Company Social Media Policy You do have a policy… Don’t you?
28.
29. Privacy Settings No “privacy” setting is 100% For the rest go to: http://bit.ly/FBHlD
30.
Editor's Notes
Is everyone on Facebook? What are you hoping to get out of today? --better understanding of social norms? --privacy considerations you should know about? ---Do you have a social media policy? ---Privacy settings you should know about? --how to work a Fan page? --Applications are more advanced. We can schedule 1 on 1 time to explore Facebook applications
So, our agenda today… Many of you attended my first session on LinkedIn. Facebook has a lot more to cover, so I’m going to do my best to keep things on track and get you out of here on time. If you have questions, you can interrupt me, but if I don’t get to all of the questions you are free to call / email me after the program. **I will upload these slides to the internet and send you an email with the link. **Last item… Drop your business card in the basket. I will draw a name to win 30 minute consultation… I’ll evaluate one of your SM pages and make some recommendations. You gotta be present to win.
So, last month we touched on LinkedIn… Strictly Professional Facebook is a little more intimate… you may post pictures, personal stories, funny stories… you might even play Twitter is A-D-D – it is microbursts of information to share ideas or converse. On the social media spectrum, people tend to connect more to genuine friends on facebook. Statistics show that they still only ‘interact’ with 5-10% of them on a regular basis.
Decide – Is this going to be with friends & family? Or am I going to use this for professional reasons? There is a huge debate on holding 1 account or 2 accounts for personal / professional. Today there is such a blur between personal life and professional life, I think it is impossible to keep the two separate. Plus, you have to enjoy your experience… not just consider it another part of your job. ~ If you are 20 – something, drinking, dancing, and your FB page is filled with stuff that you wouldn’t want your parents to see… DELETE the account. There are privacy settings… but nothing is 100% ~ If you need a semblance of something personal… that is fine, set your boundaries. ~ If you are a level headed business person… you’ll be fine. Ok, You can’t advertise yourself through your fan page… but you can market yourself through interaction. No one comes to Facebook to be sold to. They go to have fun and connect with people… You have to interact with them by doing a mix… engaging them with dialog, providing fun and useful information, giving them special ‘insider’ tips or discounts, or providing photos of them at events.
70.8% increase in total US users over the last six months (71,901,400 total) 54.6% of users are female 142.4% increase in the number of users from Atlanta – the fastest growing metro The most troubling statistics we’ve seen are that there are 16.5% less high school users, and 21.7% less college users. There have been rumors that these younger user groups are being alienated by their parents joining the service, and this data seems to prove it.
Many of you saw this from the linked in class…
So, I googled my name… My Facebook profile came up in the search… This is what you see… My profile picture My ‘friends’ My groups, fan pages, etc… By the way, all of this will rotate through your friends and groups… Everyone will show up at some time What does this say about me? --Well, notice that there are no naked women… --My friends in this snapshot are a reporter, businesses, colleagues Some people say “No Sunglasses” in a shot… In some ways it says that you are hiding something. But my hair looked so good, I didn’t care. Seriously… this is Facebook people. It is a LOT more casual than LinkedIn. You can sport a more casual look.
facesaerch is an image search engine for faces powered by Google . All images (thumbnails) are provided, hosted and managed by Google .
That last page that I showed you is powered by google image search. SO, in addition to seeing your name associated with a blog comment or posting… Your picture is up there.
Ok… I created a list to use as an example so I wouldn’t post anyone’s personal stuff… On the left hand side you have links to sort your friend, access photos videos notes… The center is your main display… It defaults as your news feed. When you click on “Photos” on the left it will show pictures… It shows all the pictures that your friends are tagged in, not just albums your friend upload. Ok... Someone asked me “My sister always sends me messages when I’m online… It’s really creepy. How does she know that I’m online?” Requests is where you’ll get notified of your friend requests, fan page updates, pages suggestions etc. Suggestions – these are people you may know Sponsored – These are advertisements customized to your profile… Yes I’m single. Highlights – This is showing recent activity from your friends. 4 friends have commented on a picture… or 9 friends joined a group… etc. This is valuable for you as a business owner. This is one of the ways that your ‘fan’ page will go viral.
Your wall IS PUBLIC At one point, you could write on someone’s wall and it was between the two people… not any more. Wall posts are viewable in the News Feed and if someone clicks on your wall. If your best friend from high school says something dumb – ALL of your friends will be able to see it. On the left – pictures, personal information, photo albums, events In the center – your updates and activity On the right – advertisements
The more detail you leave… the easier it is to find you. DO NOT leave a home address. That is just inviting trouble Add all your websites… People do click on them Add a description about what you do… Assuming you are all here for business.
As a business, here are a few things that you should know about Fan Pages vs Groups Fan Page – This is much more visible and functional than a group Your company name is protected… If you find someone is using your name inappropriately, you can call Facebook and have the page shut down. A Fan Page didn’t always have a wall – within the past few months, a fan page became more like a real page. Your status updates will appear in your fan’s news feed. There are no limits to the number of fans you can have – a personal account the limit is 5,000 A Fan Page will allow you to link events & photo albums, giving it more interaction. Your fans can post information on your wall. You HAVE to monitor this. 6) Statistics show that your fans DO return to your fan page. You have to update it and keep it fresh. Groups We have a fan page for Safety Tat – This is the actual business. As a customer, I can NOT start a fan page, but I can start a group of people who love safety tat. This is where you can listen in to groups of people who are your demographic… if you have an active group. Many are started and dropped. The conversation of a group stays on the groups wall. It doesn’t appear in a news feed.
This is the icon to
Looks like a regular page, right? Wall – You can allow fans to post or not Info – describes your business Photos – Photo albums Discussions & Reviews are places to interact… I don’t see those heavily used Events – When you want to schedule an event, click on this tab
Walks you through setting up an event…
When you are ready to share your event… click “share” Don’t goal for a lot of ‘interaction’ here. People drive the interaction on your Fan page.
Invite your friends to follow 1 time – maybe 2 times ~~ If they don’t join, it is because they didn’t want to… Asking them multiple times is just annoying. Remember when I said it would pop up in the ‘highlights’ section? People will start joining as their friends do… call it viral, call it following the herd… you have to be good to get them there and keep them there. Post updates on Fan Page 1 st – Your fans will see it ~~ This was an update within a few months – use it just like the ‘wall’ on your personal account. Sending an “Update” is less visible ~~ Your fans have to actually click on the ‘updates’ link to see the note. You want to be visible, so just post on your wall. Do NOT send invites / updates like a group email ~~ It is the equivalent of sending an email, copying a 100 people and then hitting reply all.
Send invitation with ‘special’ group present ~~ When you get into someone’s social media profile, it is like a secret handshake… being in the club. Naples Tomato did something cool when – You can tell the staff that you are a facebook friend and get a discount on your meal. ~~ Promotions like this are good at getting people to sign up… but you still have to ‘deliver’ an experience when you get them there. Post anything press release worthy ~~ If you would press release it… put it on the wall. Post fun / relevant / interesting articles about your industry ~~ It shouldn’t be ALL promotion… that is no fun. You brand yourself as an industry expert by posting info – even if it isn’t your original work. Respond to fans that comment ~~ Check your wall daily and respond to comments. ASK QUESTIONS ~~ Engage
Who ‘owns’ the account? ~~ If you are paying an employee to build a following… You better make a provision that you own the account after they leave. Who will you follow? ~~ Believe it or not, there are inappropriate accounts out there. You ARE judged by the company you keep. Make sure you know who you are following and / or blocking. Don’t curse, spread hate, or otherwise attack people. ~~ Nothing good comes from this… And it spreads faster online. Nothing is private anymore. ~~ True story. Employee “A” commented on a story in the newspaper. He NEVER mentioned the company that he worked for. The next day, 3 TV news stations called the PR person for said company. How did the know? They googled his name. There is nothing private anymore… You have to let people know what ‘conduct unbecoming’ is and how it can get them fired. DO NOT friend your employees. ~~ Let your employees know they are welcome to follow you or friend you… but there is a lot of pressure in having a boss try to friend you and wondering if there are repercussions to ‘ignoring’ the big cheese’s request. Employee safety. ~~ I had a client approach me with concerns about her employees safety on social networks… For most of us, we can worry about dumb kids spitting in pizza… For certain professions, there are SERIOUS safety concerns. It may be an emergency services worker, police, abused women’s shelter, child advocate, psychiatrist, or anyone that could be the target of robbery. We’re in a high-tech world and it is easy to track someone down. As an employer you need to be in touch with the conversations to protect your brand and to protect your employees. Culture NOT Rules. ~~ Hopefully you’ve surrounded yourself with quality employees who believe in doing the right thing… If you have ingrained the right CULTURE in your company, you don’t have to worry about strict rules. Your employees automatically do the right thing.