The document outlines the popularity and usage trends of Facebook and LinkedIn, highlighting Facebook's 250 million users and its rapid growth, especially among older demographics, while LinkedIn boasts over 44 million global members and is essential for professional networking. Both platforms offer significant benefits for creating connections, visibility, and job opportunities. It provides guidance on best practices and effective strategies for utilizing each platform effectively.

1. ASWA, August 11, 2009How to Use Linked In and Facebook

2. Facebook Facts:Facebook has 250 million registered users

3. Facebook is the number 4 most visited website in the world, after Google, Microsoft, and Yahoo

4. Facebook had 350 million visitors in July of this year

5. Facebook is the fastest growing social media platform in the world.

6. Usage by people over age 55 has grown 513%!

7. More than 30 million users update their statuses at least once each day

8. More than 8 million users become fans of pages each day What is the big deal?

9. LinkedIn Facts:LinkedIn has over 44 million members in over 200 countries and territories around the world.

10. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

11. Executives from all Fortune 500 companies are LinkedIn members.

12. LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. What is the big deal?

13. I still don’t get it! Why are these so popular?RelationshipsVisibilityCredibilityProfitabilityWhy are these so popular?

14. Let’s talk about Facebook

15. Make new connections

16. Reconnect with past relationships

17. Find and get found by potential clients, referral partners or business partners.

18. Market research

19. Referrals, leads

20. Get found by search engines

21. VisibilityBenefits of using Facebook

22. Create a personal profile

23. Connect with friends via email

24. Participate in conversation

25. Understand the etiquetteHow to use Facebook