You'll often hear social media consultants telling small business owners that they need a Facebook page. But why can't they just use their personal profiles? Here are 4 very good reasons why not (and how to fix it if you've already messed up).

1. Why should businesses use
Facebook pages rather
than personal profiles?
- Social Quirk FAQ&A

2. This is a very common
question - businesses
are worried about their
organic reach
aka the people who
see their posts, without
them having to pay for
ads
aka this number here

3. The truth is, personal profile posts often
suffer from poor reach too…
But they don’t get any sort of analytics, so
they never know!

4. Reason #1 – business pages have analytics
You can analyse how well your posts have performed, what demographic
your audience is, when they’re online, and much much more – but only on a
business page!

5. But what if you do if
only an abysmally small
number of people see
your post???
If you’re using a
personal profile…
there’s nothing you
can do!

6. Reason #2 – business pages can run ads
You can boost a post to be seen by more people, attract more likes to your page,
or even encourage clicks through to your website and conversions!

7. People are VERY concerned about
their privacy on social media
They don’t want strangers, even businesses
they love, knowing details about their lives

8. Person
Person
Friends
If two people are
friends on
Facebook, that’s a
reciprocal
relationship – they
can both see
information about
the other person.

9. Page
Person
Like
But if a person likes
a page, the person
can see the page
content, but the
page can’t see
anything about the
person (unless they
comment or like
one of the page’s
posts)

10. Reason #3 – people don’t want to be “friends” with pages
Being able to like a page (a one-way relationship) is the preferred option for many
privacy-conscious people

11. Have I convinced you yet? No?
How would you feel if, two years from now,
your Facebook page was shut down?
Tons of content, months of engagement,
your carefully grown fanbase… lost.

12. Reason #4 – it’s against Facebook’s T&Cs
If Facebook figures out that you’re using Facebook to promote your business, or
someone notifies them, they can shut down your account completely. And it’s
unlikely you’ll be able to get it back.

13. Uh oh? Already using a personal
profile for your business?
Don’t worry! There’s good news!

14. It’s quick and easy to convert your profile into a page!
Just go to https://www.facebook.com/pages/create.php?migrate and follow the
instructions.

15. Good luck with your Facebook
business page!
www.socialquirk.co.uk @SocialQuirk
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