Facebook Inc., based in Menlo Park, Calif., has nearly a billion users worldwide.Unique U.S. visitors to the wildly popular social media site rose 5% in April to 158 million, according to data attributed to comScore. ComScore confirmed the data.Users spent more than six hours a month on the site in April, up 16% from the prior year.
200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Facebook generates a staggering 770 billion page views per month Source: facebook.com, pingdom.com
Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/ Over the past few years, we’ve seen social media used in the job market in a number of ways — startups, small businesses and large corporations alike are diving into the socialverse to find top talent, and job seekers are likewise getting creative with social media.Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.The study found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.
Access to great articles such as: New Study Links Exercise To Higher Pay which was a link from FORBES
Also, check to see what pages are your friends connected to and those professional you aim to emulate.
Users who log in to Simply Hired with their Facebook accounts can now search for jobs at their friends’ companies and send private messages to inquire about openings on the site.SimplyHired also pulls profile data about current and previous work titles, location and interests (including companies users “Like”) to make more personalized job recommendations.These features are currently available to residents in the U.S., UK, Australia, Canada and India
About your facilitator: CEO/Founder, The
Youth Career Coach Inc. www.theyouthcareercoach.com Education Consultant, Encompass Solutions Faculty: Northeastern University, Suffolk CONTACT University, and University of Rhode Island Office: 617-942-2861 Board of Directors, Dimock Community Health Email: Center firstname.lastname@example.org Education includes: BA in Image Consulting, MBA in Facebook: Global Business, MS in Leadership, Executive www.facebook.com/ Certificate in Leadership, Certified Career natascha.saunders Coach, currently working on Doctorate in Education LinkedIn: www.linkedin.com/in/natascha Former positions held at: BU, MIT Sloan, JWU, A.G. saunders Edwards & Sons Inc. | Wells Fargo, State Street Bank, Neiman Marcus, Beth Israel Hospital, Roxbury Public Defenders
Why are we here….. With
this social media webinar, learn how to exploit the power of Facebook, become a resource to others, build your online brand, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field.
My success……using…. Media interviews (TV,
Radio, Print) Chapter in a book on our current president Speaking requests & workshops Business Referrals ‘Go to’ Assistance with purchasing a radio for my car & new tires for my truck Opportunity to help others
What we will cover….1. Statistics
& Facebook2. Job Screening3. Profile Parts Info Tab Private Settings4. Group – Lists – Fan Pages5. What NOT to Post6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout)7. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook
Statistics & Facebook Rate of
250,000 users per day Finding candidates on job boards are loosing traffic, the GEN X, GEN Y and the 35 and up (which is the highest growing group) are on facebook Top recruiters are using facebook such as:
Private Settings on Pictures For
starters you can always type your question in the help tab and answer options are readily available Quick steps: Settings, Privacy Setting…. Be picture selective, talk to friends about ‘tag’, they show up under your name and not in your album DO NOT (weapons, drinks, vulgarity, locations, etc.)
What to consider NOTposting on
Facebook….. Your full birthdate (year): Privacy Rights Clearinghouse advises that revealing your exact birthday and your place of birth is like handing over your financial security to thieves. Your mother’s maiden name? Since it’s often the answer to security questions on many sites," writes the New York Times Your home address: there have been instances in which burglars have used Facebook to target users who said they were not at home.
What to consider NOT posting..
Long or Short term vacations: when you broadcast your vacation dates, you might be telling untrustworthy Facebook "friends" that your house is empty and unwatched Monitor children names and pictures Risky Behavior (sky diving): additional reports that insurance companies may adjust users premiums based what they post to FacebookSOURCE: http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-facebook_n_764338.html
Groups… Why use them? People
do business with who they know. They refer resources to you when they feel as though they know you. Where can I find groups? Under applications, beneath photo’s, create a group. Left hand side profile, under message, events, friends etc. How do we use groups? Share baby photos with close family Chat with all the members of your band at once Shared docs for a project Network within industries Establish relationships Learn and be a giver or info.FORM YOUR OWN GROUP: https://www.facebook.com/about/groups
Create a targeted list…You can
use a targeted list to send notifications to those in your network regarding: a. Entrepreneurial Endeavors b. Marketing a Product c. Industry specific newsletterHow to:http://www.askdavetaylor.com/how_to_create_facebook_group_mailing_list.html
FAN PAGES.. WHY follow? Fan
Pages allow you to interact with and stay up-to-date on your favorite public figures, organizations and businesses. When you become a fan of a Page, you are connecting with that organization or public figure and will begin seeing status updates, photos, videos and other posts from the Page. In most cases you can interact with them.
Fan pages…..How to? Type
the name of the celebrity, artist, brand or company in the search box in the upper-right corner of any page on Facebook. From the results page, select the Pages filter in the left-side menu to show only Page results. Click the "Become a Fan" link next to the Page name and posts from that Page will begin appearing on your home page. If you already know the web address, or URL, of the Page you want, simply type it in the address bar of your web browser. For instance, to find Robert Half International on Facebook, you can navigate directly to https://www.facebook.com/roberthalffinanceandaccounting . From there, select the "Become a Fan" button next to the Pages name.Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole
Fan pages….wrap up Once
youre a fan of a Page, it is listed on your profile and is included in the list of Pages youre a fan of thats viewable to "everyone" unless you have changed your "Search" privacy settings. Remember that you always have the option to remove yourself as a fan of any Page if you want to stop receiving updates or no longer want to be connected. Go to the Page and click on the link "Remove me from Fans" at the bottom of the left-side menu. Check out the nearly 1.4 million active Pages on Facebook at www.facebook.com/pages to start connecting and interacting with your favorite celebrities, political leaders, media outlets, non-profit organizations, TV shows, musicians, and much more.Facebook Tips: How do I find and "fan" a Page?By: Morin Oluwole
STORIES….. Client Ms. Annette, *apologized
for this unconventional method of communicating….on facebook (Industry Health Care) Keith Keller, Career Journey’s Australia, is a Global Social Media Strategist. It’s okay to pick 1 or 2 that you feel you can maximize.
RECAP 1. Statistics & Facebook
2. Job Screening 3. Profile Parts Info Tab Private Settings 4. Group – Lists – Fan Pages 5. What NOT to Post 6. Facebook Partnerships (Simply Hired, Glassdoor, Branchout) NEXT ……………….FINAL……….. 1. Tascha’s ‘10’ Ideas on How to Find a Job Using Facebook
10. Post questions in your
status box for your network to comment on, results will be leads and branding power9. Merge your email address book onto facebook to see who is really online8. Whenever you meet anyone regardless of age or profession, ask if you can friend them on facebook
7. Look through your friends
– friends lists forpeople to add. Then ask your friends if they couldsuggest you as a connect to those you’veindentified and to those who they think youshould know. (Or just reach out with a preparedpitch.)6. Join a facebook group and use one of theirapps like Branch Out5. Read friend & non-friends walls and commenton interesting conversations, share in a politeway a resource that may add to the conversation
4. If you write a
blog, website, designed aflyer, have pictures/video/slideshare.comppt, of you in action within your profession–post it to your wall at least a few timesper/week3. Become a fan of those you are trying toattract not just the national celebrities butwho are your local celebrities | competitors2. Read, Read, Read (successful storiesregarding social media, articles, ask ?’s, etc.)
1. Lastly, consider creating an
advertisement for yourself to market what you are looking for, yes even if it’s for a job.Example: HOW TO CREAT E an AD.. Visit this sitehttp://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/ AND https://www.facebook.com/advertising/ ~ The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your resume/web page/contact information.
Use Facebook Ads to Make
Employers Hunt You Down Katelyn recently graduated from Abilene Christian University with a degree in Electronic Media. She loves television and movies and hopes to work in the entertainment industry, so she targeted the Walt Disney Company with her Facebook advertising campaign. Her ad received 685 clicks, which garnered 21 e-mails and 4 Facebook messages. She was offered one job interview, but wasn’t quite qualified for the position, so she declined. She also had several e-mails from individuals who offered to forward her resume to their supervisors. Many others offered her general advice on finding a job with Disney or commented on how creative they thought her ad campaign was.HOW TO CREAT E an AD.. Visit this site:http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/
Extra: 5 Tips for Marketing
Online to an International Audiencehttp://mashable.com/2010/11/01/international- marketing-online/ Adapt Social Media for Various Languages
Thank you…. Whereas the Department
of Labor states close to 80% of people land job/opportunities through networking we must learn to maximize our online abilities Facebook should be used as a tool to build your personal brand Go back and review the slides to refresh the content such as: Partnerships, Groups, Fan Pages etc. Lastly, feel free to reach out to me with comments or questions….. Natascha Saunders www.theyouthcareercoach.com (Youth | Young Professionals) www.nataschasaunders.com (Adults | Businesses) email@example.com Office. 617-942-2861