LinkedIn Overview for ABWA
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The document provides tips on how to enhance one's professional image and effectively use LinkedIn for networking and career development. It advises against unprofessional social media posts that could get one fired and instead recommends networking, helping colleagues, providing useful information, and connecting professionals. It also outlines key components of a LinkedIn profile and strategies for building one's professional network on LinkedIn, including importing contacts, joining groups and discussions, searching for jobs, and following success stories of others' job searches on LinkedIn.
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LinkedIn Overview for ABWA
- 1. Are you…
- 5. Who is on LinkedIn? Over 60 million of your colleagues
- 8. The Basics MUST haves for your profile
- 9. Complete & Accurate Info
- 10. This is Your New Resume
- 12. The Cool Extras “ 10 Apps”
- 14. Building Your Network So, you can make the most of it…
- 20. Discussions
- 21. Discussions
- 22. Jobs
- 23. Job Search Tips
- 24. Sample Search
- 25. Sample Search
- 26. Success Stories For more LinkedIn job hunters success stories: http://bit.ly/GjObg
- 27. Upgrade
Editor's Notes
- “ Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description. “ Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate. “ Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description. “ Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.
- The minimum ~ Current title, company and contact info ~ Contact info won’t be displayed automatically… but if they email you… ~ Recommendations ~ Connection ~ Professional headshot ~ LINKS to your website, your blog… your other social networks
- Resume Detailed Summary… but NOT too detailed, people won’t read more than a few lines. Accurate Company Names LinkedIn suggested contacts by your profile…
- The more complete – the easier it is to connect! Interests Humanize – it gives you an opening for a discussion with someone… a reason to call, besides asking for business Groups Connect & Network
- There are only 10 apps on LinkedIn… you can pick two or three that really enhance your profile
- So, why would anyone care about stuff like your travel? Do you go to conferences? Do you make sales calls in other areas of the state, country, world? Your contact may be at a conference and this is a way to know that. Blogs & presentations reinforce your personal ‘expert’ brand.
- Look for the “IN” symbol to know they are already on LinkedIn