The document emphasizes that social media requires a long-term commitment and should be viewed as a network of people rather than just a promotional platform. It encourages using multimedia to convey job stories and actively engaging connections to find candidates with the desired skills. Additionally, it suggests focusing on company culture in social media postings to enhance engagement and recruitment efforts.

2. Social media is not conducive
to instant gratification.

3. Social media is a long-term commitment.

4. What can you learn from social?

5. What can you learn from social?

6. What can you learn from social?

7. What can you learn from social?

8. Shift Your Social Paradigm
• View social as a network of people, rather than a
promotion platform.
• Instead of just posting job listings, use multimedia in
conjunction that tells the STORY about the job.
• Ask a question
• Rather than search for people who are looking for jobs,
search for people who have the job/skills you are
looking for.
• Take advantage of the massive network your company
has already built.
• Empower others to activate networks. Instead of
“We’re hiring___” post “Who do you know that___?”

9. Assignment!
• List the top 10 things you want people to
know about the culture here.
• What/how can you post on Linked In and
other social media that will communicate that
culture?

10. Problem Solving Time!
Let me know how I can help you with your unique challenges.