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Social Media for Boring Businesses

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Social Media for Boring Businesses

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Description

Social media is a great way to drive engagement and find new customers, but what if you're running a "boring" business?

If your business doesn't have obvious social media appeal, taking advantage of these opportunities can be a big challenge.

Join us as we interview David Vogelpohl, founder and CEO of Marketing Clique, to talk about how niche businesses can get the most out of their social media campaigns. You'll learn how to create an effective and engaging social media presence that can generate more revenue for your business!

Transcript

  1. 1. Social Media for Boring Businesses
  2. 2. As seen: David Vogelpohl @davidvmc
  3. 3. Social media pros?
  4. 4. Social media n00bs?
  5. 5. What is a boring business?
  6. 6. A business that a normal person wouldn’t “like”
  7. 7. Lawyers
  8. 8. Enterprise Software
  9. 9. Medical
  10. 10. Financial Services
  11. 11. Retail
  12. 12. Dentists
  13. 13. Think long and hard about Twitter
  14. 14. Build your personal network Befriend and engage
  15. 15. Find your WOW
  16. 16. Invent some WOW
  17. 17. Prepare, prepare and prepare Unpublish the page before you start Add map / local data
  18. 18. Professionally Designed Cover Photo Format logo to fit your profile picture
  19. 19. How to Post Post as the business Like or share as yourself
  20. 20. Train your troops Encourage employees to like the page & engage Pick co-admins Show them how to post Show them what to post Gather email addresses of clients!
  21. 21. Launch Tuesday to Thursday after 9:30 AM and before 11:00 AM
  22. 22. Use your friends Invite your friends to like your page. Don’t be shy! Thank your friends for liking your page Continue to engage your friends
  23. 23. Vary Your Content Pictures with people! Video Links to Articles Questions Contests “Vanity like building” Links to your blog
  24. 24. Speak to your friends Universally appealing Relate what you do to the real world Show that you’re helping people Facebrag
  25. 25. Speak to your industry Information & Articles Inside jokes Trends Questions Vanity Like Building (yes again) Blogging
  26. 26. Track your leads and sales Google Analytics Performance over time UTM Link Builder http://domain.com/?utm_source=Facebook&utm_medium=image &utm_campaign=fall-promotion&utm_content=staff-photo Build “Custom Reports” based on this data
  27. 27. Web Development & Online Marketing David Vogelpohl Mobile Apps & Mobile Web @davidvmc

Description

Social media is a great way to drive engagement and find new customers, but what if you're running a "boring" business?

If your business doesn't have obvious social media appeal, taking advantage of these opportunities can be a big challenge.

Join us as we interview David Vogelpohl, founder and CEO of Marketing Clique, to talk about how niche businesses can get the most out of their social media campaigns. You'll learn how to create an effective and engaging social media presence that can generate more revenue for your business!

Transcript

  1. 1. Social Media for Boring Businesses
  2. 2. As seen: David Vogelpohl @davidvmc
  3. 3. Social media pros?
  4. 4. Social media n00bs?
  5. 5. What is a boring business?
  6. 6. A business that a normal person wouldn’t “like”
  7. 7. Lawyers
  8. 8. Enterprise Software
  9. 9. Medical
  10. 10. Financial Services
  11. 11. Retail
  12. 12. Dentists
  13. 13. Think long and hard about Twitter
  14. 14. Build your personal network Befriend and engage
  15. 15. Find your WOW
  16. 16. Invent some WOW
  17. 17. Prepare, prepare and prepare Unpublish the page before you start Add map / local data
  18. 18. Professionally Designed Cover Photo Format logo to fit your profile picture
  19. 19. How to Post Post as the business Like or share as yourself
  20. 20. Train your troops Encourage employees to like the page & engage Pick co-admins Show them how to post Show them what to post Gather email addresses of clients!
  21. 21. Launch Tuesday to Thursday after 9:30 AM and before 11:00 AM
  22. 22. Use your friends Invite your friends to like your page. Don’t be shy! Thank your friends for liking your page Continue to engage your friends
  23. 23. Vary Your Content Pictures with people! Video Links to Articles Questions Contests “Vanity like building” Links to your blog
  24. 24. Speak to your friends Universally appealing Relate what you do to the real world Show that you’re helping people Facebrag
  25. 25. Speak to your industry Information & Articles Inside jokes Trends Questions Vanity Like Building (yes again) Blogging
  26. 26. Track your leads and sales Google Analytics Performance over time UTM Link Builder http://domain.com/?utm_source=Facebook&utm_medium=image &utm_campaign=fall-promotion&utm_content=staff-photo Build “Custom Reports” based on this data
  27. 27. Web Development & Online Marketing David Vogelpohl Mobile Apps & Mobile Web @davidvmc

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