Powerpoint used in our Advanced Facebook marketing workshop offered by the ASU Small Business and Technology Development Center to area businesses Thursday, September 27th at the ASU Delta Center. Topics included leveraging Timeline features, Time management, Tools for creating content and scheduling
This document provides guidance on maximizing fundraising efforts through social media. It recommends creating accounts on key platforms like Google, Twitter, Facebook, LinkedIn and blogs to build an online presence and engage supporters. Automation tools are suggested to cross-post blog updates to these accounts to regularly share stories and progress. Using hashtags can help promote events. Mobile apps allow sharing updates on the go. Consistency across profiles is advised to portray a professional image.
The ups store facebook training workshop on march 10 2013 slide deckBright Spark Media
The document summarizes a training agenda for The UPS Stores of BC Interior's Facebook Pages training. The agenda includes an overview of Facebook fan pages, privacy settings, linking personal profiles to fan pages, house rules, scheduling posts, reviewing current Facebook efforts, and discussing Facebook contests and local search (Places). It provides guidance on key settings for personal profiles and fan pages and tips for using features like scheduling posts, house rules, and contests within Facebook's policies.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
This document provides guidance on using social media for business purposes. It discusses establishing accounts on major social networks like Facebook, Twitter, YouTube, and LinkedIn. It recommends starting with personal accounts to learn how the platforms work before creating business profiles. The document then gives tips on using hashtags, embedding videos, uploading photos, managing blogs, and subscribing to RSS feeds. It stresses developing a social media strategy and marketing plan, building an online brand presence, analyzing metrics, and creating consistent branding across all online profiles and platforms.
Powerpoint used in our Advanced Facebook marketing workshop offered by the ASU Small Business and Technology Development Center to area businesses Thursday, September 27th at the ASU Delta Center. Topics included leveraging Timeline features, Time management, Tools for creating content and scheduling
This document provides guidance on maximizing fundraising efforts through social media. It recommends creating accounts on key platforms like Google, Twitter, Facebook, LinkedIn and blogs to build an online presence and engage supporters. Automation tools are suggested to cross-post blog updates to these accounts to regularly share stories and progress. Using hashtags can help promote events. Mobile apps allow sharing updates on the go. Consistency across profiles is advised to portray a professional image.
The ups store facebook training workshop on march 10 2013 slide deckBright Spark Media
The document summarizes a training agenda for The UPS Stores of BC Interior's Facebook Pages training. The agenda includes an overview of Facebook fan pages, privacy settings, linking personal profiles to fan pages, house rules, scheduling posts, reviewing current Facebook efforts, and discussing Facebook contests and local search (Places). It provides guidance on key settings for personal profiles and fan pages and tips for using features like scheduling posts, house rules, and contests within Facebook's policies.
Tools To Create Awesome Facebook Fan Pages - Webinar
This webinar covers the tools available to create custom tabs on your Facebook fan pages using various apps.
This document provides guidance on using social media for business purposes. It discusses establishing accounts on major social networks like Facebook, Twitter, YouTube, and LinkedIn. It recommends starting with personal accounts to learn how the platforms work before creating business profiles. The document then gives tips on using hashtags, embedding videos, uploading photos, managing blogs, and subscribing to RSS feeds. It stresses developing a social media strategy and marketing plan, building an online brand presence, analyzing metrics, and creating consistent branding across all online profiles and platforms.
The document discusses Facebook's annual F8 developers conference where they launched over 15 new products focused on open graph, instant social experiences, and simplicity. It then provides details on Facebook's social plugins for websites, including the Like button, Recommendations, Login with Facebook, Comments, Activity Feed, Like Box, Facepile, and Live Stream plugins. Each plugin is described in one sentence. It also briefly discusses sharing with the Like button and engaging audiences with relevant updates.
Rand Fishkin conducted an experiment to see if queries and clicks could influence Google search rankings. He promoted a URL on Twitter and Google+ and saw it rise in rankings from #4 to #3 and #4 after 2 hours. However, the change only lasted 18 hours before falling back to #4. Then rankings rose again to #1 and #2 around 48 hours later, possibly due to on-page changes. While short-term ranking changes were observed, Fishkin concluded Google is not easily manipulated by a few hundred queries and other factors like sustained volume may be needed to see prolonged effects.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
The document provides guidance on setting up social media accounts and platforms for business success. It recommends conducting social media planning by defining goals, allocating resources, and creating profiles and content. It then discusses setting up accounts on key social media and blogging platforms like Facebook, Twitter, LinkedIn and WordPress to engage customers and build expertise. Measurement sites like Alexa and Quantcast are also recommended to track performance.
Social Media Shortcuts to More Sales, Security, and Success - National Speake...Doug Devitre
This document provides tips and links for using social media to increase sales, security, and success. It discusses optimizing profiles on platforms like Twitter, YouTube, SlideShare and linking them together. RSS feeds from categories of blog posts, YouTube videos and other content are also covered. Shortened links from services like BudURL are presented. Mobile access to these profiles through sites and apps is highlighted. Using Google applications, Facebook pages, and social media management tools like Hootsuite and Twitvid are also summarized. The roles of the speaker and administrator for content creation and optimization across these channels is outlined.
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
This document provides an overview of social media marketing strategies for Facebook pages. It discusses how to set up a Facebook page, the different types of posts that can be used, and tips for engaging fans and promoting the page. Key recommendations include keeping posts short, using images and videos to increase sharing, asking questions to generate interactions, targeting specific audiences with ads, and linking the Facebook page with a company's website for bidirectional traffic. The overall goal is to use a Facebook page as a tool for communicating directly with customers and building relationships.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
The document provides tips for vamping up a Facebook business page, including using a profile picture and cover image to visually represent the company, filling out the about section with key details, customizing the page URL with a vanity URL, adding up to 12 custom apps, importing feeds from other social channels, learning post settings and tips, using promoted posts and ads to boost content reach, incorporating hashtags, accessing insights on followers and referrals, and reviewing a GoPro Facebook success story. Resources for further information on optimizing the Facebook presence are also included.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
The document provides guidance for brands on using Facebook's new timeline feature. It recommends focusing on photos and videos, customizing tabs and cover photos, highlighting best posts, and changing pinned content weekly. It also provides tips on using features like calls to action, milestones, activity logs, and messages. Examples from brands like Fanta, Red Bull, ESPN, and Verizon show innovative uses of different timeline elements.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
This document outlines steps for establishing an effective social media marketing strategy. It recommends:
1) Establishing a website and blog to provide useful information and distinguish your brand from sales sites.
2) Creating profiles on Facebook, Twitter, and LinkedIn and ensuring they are fully completed and consistent.
3) Automating RSS feeds from your blog to these networks to increase exposure.
4) Setting up a Facebook page for maximum exposure and opt-in opportunities.
5) Customizing Twitter and LinkedIn profiles to stand out.
6) Fully completing your LinkedIn profile and joining industry groups.
7) Engaging followers by hosting competitions, tweeting regularly, and participating in LinkedIn discussions
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
The document discusses Facebook's annual F8 developers conference where they launched over 15 new products focused on open graph, instant social experiences, and simplicity. It then provides details on Facebook's social plugins for websites, including the Like button, Recommendations, Login with Facebook, Comments, Activity Feed, Like Box, Facepile, and Live Stream plugins. Each plugin is described in one sentence. It also briefly discusses sharing with the Like button and engaging audiences with relevant updates.
Rand Fishkin conducted an experiment to see if queries and clicks could influence Google search rankings. He promoted a URL on Twitter and Google+ and saw it rise in rankings from #4 to #3 and #4 after 2 hours. However, the change only lasted 18 hours before falling back to #4. Then rankings rose again to #1 and #2 around 48 hours later, possibly due to on-page changes. While short-term ranking changes were observed, Fishkin concluded Google is not easily manipulated by a few hundred queries and other factors like sustained volume may be needed to see prolonged effects.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
The document provides guidance on setting up social media accounts and platforms for business success. It recommends conducting social media planning by defining goals, allocating resources, and creating profiles and content. It then discusses setting up accounts on key social media and blogging platforms like Facebook, Twitter, LinkedIn and WordPress to engage customers and build expertise. Measurement sites like Alexa and Quantcast are also recommended to track performance.
Social Media Shortcuts to More Sales, Security, and Success - National Speake...Doug Devitre
This document provides tips and links for using social media to increase sales, security, and success. It discusses optimizing profiles on platforms like Twitter, YouTube, SlideShare and linking them together. RSS feeds from categories of blog posts, YouTube videos and other content are also covered. Shortened links from services like BudURL are presented. Mobile access to these profiles through sites and apps is highlighted. Using Google applications, Facebook pages, and social media management tools like Hootsuite and Twitvid are also summarized. The roles of the speaker and administrator for content creation and optimization across these channels is outlined.
Powerpoint of presentation to area small business owners on using Facebook techniques to improve online connections with fans. Created and presented by the Arkansas State University Small Business and Technology Development Center for Advanced Facebook Marketing workshop held at the ASU Delta Center Thursday, August 8th 1-4 pm.
This document provides an overview of a seminar on advanced Facebook marketing techniques presented by Herb Lawrence from the ASU Small Business and Technology Development Center. The seminar covers topics like understanding Facebook users and goals, optimizing Facebook pages, creating engaging posts, running contests and promotions, and using tools like hashtags and insights. It includes slides on setting goals for Facebook, best practices for content and scheduling posts, and resources for further reading. The document aims to help businesses better leverage Facebook for marketing.
This document provides an overview of social media marketing strategies for Facebook pages. It discusses how to set up a Facebook page, the different types of posts that can be used, and tips for engaging fans and promoting the page. Key recommendations include keeping posts short, using images and videos to increase sharing, asking questions to generate interactions, targeting specific audiences with ads, and linking the Facebook page with a company's website for bidirectional traffic. The overall goal is to use a Facebook page as a tool for communicating directly with customers and building relationships.
The Power of Like and Social Sharing ToolsDebra Askanase
Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This presentation comprehensively covers all of the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Like case study, the ROI of social sharing case study, and the primary social sharing widgets.
The document provides tips for vamping up a Facebook business page, including using a profile picture and cover image to visually represent the company, filling out the about section with key details, customizing the page URL with a vanity URL, adding up to 12 custom apps, importing feeds from other social channels, learning post settings and tips, using promoted posts and ads to boost content reach, incorporating hashtags, accessing insights on followers and referrals, and reviewing a GoPro Facebook success story. Resources for further information on optimizing the Facebook presence are also included.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
The document provides guidance for brands on using Facebook's new timeline feature. It recommends focusing on photos and videos, customizing tabs and cover photos, highlighting best posts, and changing pinned content weekly. It also provides tips on using features like calls to action, milestones, activity logs, and messages. Examples from brands like Fanta, Red Bull, ESPN, and Verizon show innovative uses of different timeline elements.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
This document outlines steps for establishing an effective social media marketing strategy. It recommends:
1) Establishing a website and blog to provide useful information and distinguish your brand from sales sites.
2) Creating profiles on Facebook, Twitter, and LinkedIn and ensuring they are fully completed and consistent.
3) Automating RSS feeds from your blog to these networks to increase exposure.
4) Setting up a Facebook page for maximum exposure and opt-in opportunities.
5) Customizing Twitter and LinkedIn profiles to stand out.
6) Fully completing your LinkedIn profile and joining industry groups.
7) Engaging followers by hosting competitions, tweeting regularly, and participating in LinkedIn discussions
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
The document discusses various social media campaign ideas for an automotive parts company called Autopartsmate. It proposes several types of campaigns including games, contests, polls and photos on Facebook. It also provides suggestions for promoting the company on other platforms like Twitter, LinkedIn, YouTube, Google+ and through blogging. The document gives objectives and strategies for campaigns on each channel and emphasizes tracking engagement and driving traffic to the company website.
This document provides tips and best practices for using various social media platforms like Facebook, Twitter, Pinterest, and Google+ for business purposes. It discusses how to set up business pages on each platform, what types of content to post, how often to post, and how to connect accounts across platforms. Specific recommendations include using high-quality profile/cover photos, engaging captions, hashtags, tagging, videos, responding to comments, scheduling posts in advance, and analyzing insights. The overall message is that businesses should tailor their approach to each network to best represent their brand and engage with customers.
Facebook offers targeted advertising opportunities and ways to increase customer engagement through features like fan pages. Advertising on Facebook can be an inexpensive way to promote special offers and reach both desktop and smartphone users. This document promotes an online campaign solution that allows creating landing pages, games, contests and other engagement tools to capture leads, engage communities and gain consumer insights. It emphasizes the solution is easy to use with customization options and publishing features.
Facebook Marketing and How Create Facebook Page For BussinessQasim Malick
In these Slides, We have Wroye about Facebook and Mark Mark Zuckerberg How to create a Facebook Page For Business and How we can Boost Post On Facebook Page
This document provides an overview of social media marketing and how to develop an effective social media plan. It discusses listening to conversations on social media to understand customers and competitors, creating targeted customer profiles, setting specific goals for social media use, joining conversations by creating and sharing valuable content, and measuring return on investment both qualitatively and quantitatively. The document also provides recommendations for tools to support various aspects of social media marketing like monitoring, content creation, content curation, time saving, and analytics.
Sharing the latest U.S. Small Business Administration's Arkansas Resource Guide, 2013-2014 by the Arkansas State University Small Business and Technology Development Center. This is a great resource for any Arkansas small businesses or entrepreneurs to make them more successful and to find resources available to help them grow.
Arkansas State University Small Business and Technology Development Center flyer for Affordable Care Act for Small Business free workshops to be offered in Jonesboro, AR on November 21st.
The Arkansas Small Business and Technology Development Center, partnering with the Arkansas Health Connector is offering free 2 hour training seminars across the state on the Affordable Care Act for Small Businesses.
As a small business owner, learn what you need to know to successfully Navigate the Affordable Care Act at any of these free, 2 hour workshops. The seminars are free but must re-register. Additional information and registration process in the flyer
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
This document advertises and provides information about upcoming seminars hosted by the Arkansas Small Business and Technology Development Center (ASBTDC) on navigating the Affordable Care Act. It lists three seminars to be held in November and December 2013 in Jonesboro and Batesville, Arkansas. The seminars are free but registration is required. It provides contact information for registering by phone or online and notes the locations and times. Policies on registration, fees, refunds, ADA accommodations, and inclement weather are also outlined.
Opportunity for Independence County Arkansas small businesses to take their companies to the next level of growth and profitability. A 6 night business series hosted by the Arkansas State University Small Business and Technology Development Center, co-sponsored by the Batesville Area Chamber of Commerce, Independence County Economic Development office, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and the Merchant & Planters Bank.
Each night the class covers specific topics including market research, marketing (on and off line), cash flow budgeting and planning, financing options for growth, creating a winning management team and more.
Details on the flyer. Starts Tuesday, October 15th for six consecutive Tuesday evenings (6-9 pm) on the University of Arkansas Community College in Batesville campus.
Updated flyer of small business workshops to be offered in October 2013 for Northeast and North-Central Arkansas from the Arkansas State University Small Business and Technology Development Center.
Flyer prepared by the Arkansas State University Small Business and Technology Development Center to notify area small businesses and entrepreneurs about an upcoming workshop: Small Business Financing Options to be held Thursday, October 24th 1-4 pm at the ASU Delta Center for Economic Development 319 University Loop West on the ASU campus in Jonesboro, AR 72401
Topics will cover :
• Sources of Capital,
• Developing a Funding Request,
• Government Funding Assistance Programs for small businesses,
• Local funding sources, the truth about GRANTS and
• much more.
Additional information and registration at http://tinyurl.com/SmallbizloansJboro.
Powerpoint used by Herb Lawrence Arkansas State University Small Business and Technology Development Center in presentation to the Arkansas Pest Management Association's annual meeting in Little Rock. Lawrence discussed basics of online marketing tools for small businesses, specifically for use by small Pest Management companies
Flyer for Business Boot Camp to be offered in Batesville, Arkansas beginning Tuesday, October 15th from the Arkansas State University Small Business and Technology Development Center. The "Next Level" course is a 6 night program to help existing businesses grow their companies through expert speakers, small group discussions and training from small business consultants. Topics include Marketing, operations, financing, cash flow & budgeting and more. The program will run 6 Tuesday evenings at the University Of Arkansas Community College in Batesville beginning Tuesday, October 15th. Co-sponsors of the event includes the Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., UACCB, Citizens Bank, First Community Bank, Liberty Bank of Arkansas and Merchant and Planters Bank.
Flyer by the Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held in Mountain Home, AR On Tuesday, September 24th at the Baxter County Library. Registration and additional information on the flyer. The seminar is co-sponsored by the Mountain Home Area Chamber of Commerce, Norfork Lake Chamber of Commerce, Baxter County Regional Library, Arkansas State University-Mountain Home, First Community Bank, First National Banking Company and Liberty Bank of Arkansas
Powerpoint presentation in Mountain Home, Ar for Baxter County area small businesses to learn how to claim and optimize search for their local businesses. Conducted by the Arkansas State University Small Business and Technology Development Center sponsored by the Mountain Home Area Chamber of Commerce and Baxter County Library.
The class discussion included what is local search and why it matters, how to optimize local businesses for local search, discussions on citations and reviews
The document provides guidance on obtaining a business loan. It discusses preparing a complete business plan that addresses the business concept, ownership, management, market, location, suppliers, competition, and financial projections. The presentation to the loan officer should introduce the request, state the purpose and repayment terms, and have the business and financial statements ready to answer questions. The loan officer will consider the Five C's of Credit - character, capacity, collateral, capital, and condition - in their evaluation. Borrowers are advised to communicate regularly with the loan officer after closing and pay on time.
This document provides an overview of various business financing options, including private investment, grants, conventional financing, and government-backed programs like SBA loans. It discusses factors considered in loan applications like credit history, cash flow projections, management experience, and collateral. Alternative lending sources are also reviewed, such as online lending platforms, microloan programs, and financing for specific industries. Contact information is provided for the Arkansas Small Business and Technology Development Center for additional assistance.
Flyer prepared by Arkansas State University Small Business and Technology Development Center for an Advanced Facebook Marketing workshop to be held Wednesday, September 11th, 1-4 pm at the Batesville Area Chamber of Commerce.
Training workshops for small business owners and entrepreneurs in Northeast & North-Central Arkansas for September-October 2013 by the Arkansas State University Small Business and Technology Development Center. Information about each workshop, registration and location at the ASU SBTDC website http://www.astate.edu/a/sbtdc/ or call (870) 972-3517
Powerpoint presented by the Arkansas State University Small Business and Technology Development Center for a Fundamentals of LinkedIn seminar presented on the ASU campus Thursday, July 25th. Presentation walked attendees through basics of Why LinkedIn is a valuable network for business professionals, how to set up profiles including discussions on endorsements, company pages, making connections, groups and more.
Fundamentals of LinkedIn for Small Business Workshop flyer created by the Arkansas State University Small Business and Technology Development Center. This 3 hour workshop will be held at the ASU Delta Center for Economic Development, 319 University Loop West in Jonesboro, AR on Thursday, July 25th from 1-4 pm. Attendees will learn the basics of using this 225 MILLION + member professional network to include how to set up a profile, company pages, leveraging LinkedIn Status Updates, Connecting with others, Groups, and more. Details to register on the flyer.
This document discusses how businesses can use social media for human resources functions like recruiting, talent assessment, and crisis management. It provides an overview of common social media platforms and tools for tasks like content creation, curation, and scheduling. Recommendations include using LinkedIn, Facebook, and Twitter to actively promote open positions and your company culture. Monitoring tools can help track online conversations and identify potential candidates. The goal is to bridge the "digital divide" and leverage online networks to connect with top talent.
More from Arkansas State University Small Business & Technology Development Center (20)
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
1. *
By Herb Lawrence, Center Director
Astate Small Business and Technology Development Center
2. Registration form
and evaluation form
– Please fill out the Attendee Record Form at the beginning of the seminar
Copy of the slide presentation
Additional handouts
*
3. *Default Landing Tabs are GONE
*Photos, Likes & Apps at Top of the Page
*Able to Pin your Favorite Post to the Top
*New Administrator Panel
*You can Message Fans Directly
*The Cover Photo
*You can Change your Fan Page name
*
4. 1. Setting our Cover Photo and Profile Picture
2. Organizing Our Views and Apps
3. Star, Hide, Pin
4. Explore the Admin Panel
5. Enable Messages
6. Make the Most of About
7. Friend Activity
8. Milestones
9. Activity Logs
10.Name Change Opportunity
*
6. *Attention Span of a Gnat
*Lazy
*Selfish
*Not Rocket Scientists
*Don’t have ESP
Herb’s 5 Laws Online Consumers
7. * 40% Want Discounts/promotions * 63% Reconnect old friends
* 39% Show support of Company * 59% Maintain personal contacts
* 36% Get FREEBIES * 37% Stay on top of social life
* 34% Stay informed * 30% Fill downtime guilty
* 30% Updates on upcoming sales pleasure
* 25% Exclusive Content * 30% play games
*
8. * How does Internet Marketing Sync with Your Overall
Marketing Plan?
* What Social and Online Marketing Do You Currently Use?
* Specifically What DO YOU WANT Facebook to do for you?
* What is the REASON You have a Page?
* What do you WANT FANS TO DO?
*
9. * 90% of “Likers” NEVER come back to your page!
* At BEST… 20% of your Fans See Your Newsfeed Post
* Today Post “Decay” is about 5 HOURS
* Edgerank will SLAP YOU!
* Up to 30% penalty for 3rd party posting to Facebook
*
11. * New: Cover Photo 851 X 315 pixels
*Thou Shalt Not:
* Price or purchase information
* Any type of contact information
* References to Facebook features
(like, share, etc.)
* Calls to Action (Get it Now or Tell Your Friends)
* Misleading, deceptive or false covers
*
13. * What Works?
* Photo to showcase your products
* Photo of people using your products
* Photo of “secret” ingredients
* Photo with unique selling point
* Photo that gives inside look to your business
* Photos that make visitor salivate
* Photos that involve the audience
* Change Cover Image often
*
16. * 180 x180 pixels is your thumbnail scaled down
to 32 x 32
* What works?
* Logo
* Image that is representative of your brand
* Best to Be permanent
* ASU SBTDC Facebook
*
17. * Right below cover photo
* Photos tab automatically first and can’t be moved
* Allows for 12 apps to be shown (with drop down)
* Only 4 can be featured in view
* Choose View Apps Carefully
* Can Customize images for each app 111 x 74 pixels
* Good and Bad of the “Like” “Liked” button
* ASU SBTDC Apps
*
18. * http://facebook.com/twitter FB to Twitter
* http://facebook.com/selectivetwitter #fb
posts any tweets you end with #fb to page wall
* http://facebook.com/networkedblogs pulls
your blog feed into Facebook page
* http://facebook.com/googleplustopages
* http://www.facebook.com/youtubeapp
*
19. * Static HTML
http://apps.facebook.com/static_html_plus/
* Tabsite http://tabsite.com
* Involver http://involver.com
* North Social http://northsocial.com
* Fan Page Engine http://www.fanpageengine.com
* TabPress http://apps.facebook.com/tabpress/
*
21. * You can Pin or Anchor a specific post to the top of the
timeline for up to 7 days
* Pinning a story prevents it from getting lost
* Star Highlights the post and spreads across both columns
* Downside…can’t Highlight AND Pin
* Hide from Page takes off Timeline not newsfeed
*Star, Hide or Pin
22. * You can now see Notifications
* New Likes
* And send private messages to them as your profile
* Fans can now privately message your page
* You can only respond, not initiate as your page
* Insights
* Page Tips
* Also has drop down Manage (your edit), Build Audience,
Help and Hide
*Admin Panel
23. *Part of Admin Box Enabled messages perfect for
private conversations with fans especially something
sensitive like customer service issue
*Customer must initiate
*Your responses as your brand not individual
*Can Turn off:
*Admin Panel, Manage>>Edit Page>>Manage
Permissions then uncheck Messages box
*
24. * On left below Cover Image
* Grown from 70 characters to 170 characters
* Perfect Call to Action
* Can Include website links
* However Local Business Pages display your local
information (address or phone)
* Can insert website in those options
* Decide what is more important website or other contact
* Edit About Description: admin panel>Manage Page> Basic
Information
*About Box
25. * New visitors get “Personalized Experience”
* Will see any personal FB friends who are interacting with your
page
* Provides for “social proof” when they see their friends
interacting with your page
* ASU SBTDC shows how many of my personal friends are fans
of my page
*Friend Activity
26. * When you don’t post consistently becomes obvious with
milestones
* Can set dates to flesh out milestones
* Include significant events
* Fan growth, award wins, product releases, historical photos
* Milestone images 843-403 pixels
* See First Facebook Class December 2009
*Milestones
27. *Activity Log allows you to view, manage and organize all
the posts on your page, even the ones you hid from
timeline.
*Able to filter stories by date or story type
*View spam vs. photos vs. comments vs. posts
*To Access Admin Panel, click Manage>>Use Activity Log
*
28. * Misspelled or inaccurate fan page name? Now
you can REQUEST to change it
* http://www.facebook.com/help/contact_us.ph
p?id=262629790471076
* “Please note this is for your Page name only.
Unfortunately, at this time we are unable to
support Facebook web address changes”
*
29. * Publish MORE Visual Content
* Posts including a photo album or pic generate 2X more
engagement than other post types
* Think: photos, charts, infographics, Pinterest!
* Feature Custom Tabs in Views & Apps for Lead Generation – No
more default landing tab option
* Edit Images that Appear in Your Views & App Bar
* Make Sure Best Posts Appear on Timeline (Make sure default
setting is “Allowed on timeline by checking “Everyone can post
to ASU SBTDC timeline in the manage permissions section)
* Pin a New Featured Promotion every 7 Days
* Prepare a Schedule or Calendar for regular posting
* Tie Facebook posts to your marketing campaigns
*
31. Let’s Connect On-Line
E-mail hlawrenc@astate.edu
ASU Small Biz Blog http://www.asbtdc-asu.com
Facebook Page: http://www.facebook.com/asu.sbtdc
Facebook Profile:
http://www.facebook.com/herb.lawrence
Twitter: http://www.twitter.com/asbtdc_asu
LinkedIn: http://www.LinkedIn.com/a/asusbtdc
*
Editor's Notes
Thank sponsors set ground rules For our SBTDCs some helpful tips to SBTDC offices. If YOU or a member of your staff is going to teach the seminar use YOUR page as the example of the right way to do it. You will see links back to my page throughout to drive points home. If your center Facebook page is not a good example…don’t teach the course yourself..find some 3rd party to teach it…My clients, attendees look at us as the examples of what to and what not to do. If you are teaching this course then they look at your page and see it doesn’t follow these guideline..you will lose credibility. May also be a good incentive to work on your own online marketing…. In the area of social media marketing our typical small business client is lost as a goose…they will look to you for advise and guidance or visit your sites to see what they should be doing. If you have 25 fans and haven’t posted in 3 months….well you get my point. Hope this works for you give me your feedback
Note for SBTDCs I always download my powerpoints to slideshare so that the attendees can access it online later especially where we have links. It is a good habit for your center to do as well. Plus with the link on slideshare others will see it and gives you a unique URL to use for your blogs. I generally create a unique web page that has all of the information and some added stuff like pdfs on the topic that I share with the attendees.
Critical issues to know…some obvious like cover image…other’s not such as moving apps, images for apps, messaging, pining and especially name change…. Many of your attendees may not even know what the Default Landing Tab is (or was)
Depending on time: can do all 10 in a 3 hour session. 1 ½ hour lunch n learn focus on 1 through 6 NOTE: NAME CHANGE currently can change your business name seen on facebook…NOT URL however ability to change URL is supposed to be coming so stay tuned
Point out profile picture, location of apps, location of likes, etc.
Use this if you want: too many small businesses create their online stuff “for them” not for the customer/visitor. Understanding basic online visitor behavior is important to create your site (website, email, social sites) to have greatest appeal to visitors You can see my explainations of the 5 bullets at Herb’s 5 Laws link and why they need to be part of the planning process.
Stats from Exact Target basically small business needs to understand nobody got on Facebook to “like” a page (except your mamma and spammers) they got on Facebook for right column reasons…to get them to “like” page need to consider what motivates your visitors to your facebook site to become fans…what can you give them?
Setting up Facebook is a mechanical process it is a tool not the end…so push them to think through these questions. Every marketing message and site must have a reason…and ultimately it must be to drive them to our cash register.
Many of our small businesses are unaware of these which means their engagement is poor. They will probably have no idea what EdgeRank is or why it matters so need to explain to them how the algorithem worksThese stats may surprise your attendees the decay issue is important now…used to be not to post more than once a day because you didn’t want to clog up fans newsfeeds…today decay rate is exploded meaning posting every 4 to 5 hours will not create problems with your fans.
Just some nice cover images from “the big boys” the new timelines capitalizes on the fact that Facebook has ALWAYS been a visual medium. Now with this massive virtual real estate the fact that you no longer have “Default Landing Tab” options your cover image must grab visitors if you want them to push the Like button and engage. The image you use should be ABOUT the visitor NOT the business.
Before they get too excited about everything they can do to “advertise” on the cover image they need to know that Facebook being Facebook has set very strict guidelines about what CANNOT be put on a cover image. Why? At the bottom of it all…Facebook wants you to BUY advertising from them not post it for free…so making it more difficult Go over with them the next slide is a good example of a page that is ON THE BORDER of too much.
Cover image from Hubspot’s Amy Porterfield…look at critical No-Nos on last slide compare to this one…she is right on the border of running afoul of Hubspot Police…. But…as you can do later when we discuss apps…note how she took the photo app put a “Like” image in and then hid her actual “Like” button. Pretty cool. Also note that she is using her cover image not as a permanent billboard but changing up on a regular basis to emphasize marketing campaigns. Given that this is Hubspot sure they researched very carefully where that line in the sand was and did not actually cross. But warn attendees Facebook may not be as forgiving to them as they would be to Hubspot
So what can you do? Our small businesses may need some inspiration so see next slides…but KEY…THE VISITOR MUST SEE THEMSELVES IN THE IMAGE. By that I mean the visitor must identify personally with the image shown and relate to the business. Go back to Herb’s 5 Laws…lazy (visual vs text) and Selfish (WIIFM) Hit the part that changing the cover image often is a good idea and why
Here is a good place to emphasize the new outline and why it is a good thing. Big bigbig visuals but…people view left to right, top to bottom. So note that big old Like button and message option are bigger and are immediately below the image. Apps also moved below instead of on side and to go along with the big visual theme you can put your own pictures into the apps… more on that later.
Technical part …on the profile picture…for most of our small businesses stress it should be their brand/logo or image they want people to equate to them. Also fact that the profile picture is the “Thumb Nail” that people will see in their newsfeeds. Best to be same all across all social platforms, website, business cards, email headers, etc.
Biggest potential impact with the apps… show them the down arrow to uncover more apps, show them how to move the apps for better visualization and how to add images to the app icon for appeal.Biggest item to consider is: What do you want visitors to do? Why are you on Facebook in the first place? If it is to get email subscribers make sure you have Email subscription app on top row, etc. Make sure they understand YOU Can’t move the photo (but you can make it look different) example for SBTDCs we want people to come to our training so making sure Events tab is on 1st row is critical…given the 20% rule of viewing you want a more permenant way to message so the email subscription is vitial…etc. Again why are they on Facebook? What do they want visitors and fans to do that relates to their cash register?Show them bad part about the like button (can see overview of other pages insights activities) AND…while you can move it below the top 4 so not as visual you cannot remove it or prevent others from seeing your stats. Same time is a good way for your small business to “spy” on his competition.
Here are just a few links to 3rd party apps…some free, some pro…also make sure to tell them to read the terms of service (TOS) before downloading to make sure they understand what they are agreeing to
Some more that can create iFrame options
Contests and promotions are tricky on Facebook. Facebook has very specific rules these are 3 sites that can do 3rd party contests that will not have the small business violate Facebook policies
Pretty obvious…but a bunch of folks didn’t know because the button is hidden until you hover over it. Why Pin? Keep a particular post at the top of the timelines for visitors good for sales campaigns, promotions, etc. Or since no more default landing tabs to encourage folks to go to your welcome page.HIDING: make sure they understand that hiding takes it off the visual part of YOUR Facebook Timelines BUT does not delete if from your Fans newsfeed.
Walk them through the parts of the new Admin panel…easy to see recent interaction without having to scroll all down your page and to respond. On the new Fans/Likes show them how you can send them a private message on their profile (if they don’t have their message button turned off) but to be careful not to look like a “stalker” because if you privately message a new “Liker” it is YOUR PROFILE picture that appears NOT your page logo…
May be one of the best new features…responding to private messages here IS done with the business logo/icon/business profile picture. Great for driving sales funnel…encourage fans to send private messages for more information, also very good for customer service (especially complaints) Down side is YOU MUST GET fan to initiate messaging BEFORE your business can respond as the business.
Critical issue is expansion to 170 characters…ability to put your CTA (CALL TO ACTION) See on ours we have a little slogan but then is driving folks to our specialty landing tab AND the freebies they get for fanning…Can put in URLs as well do note the issue if the small business sets up as a “Local Business” by default pulls in address and phone number. Can get around this by typing in your website URL in the edit portion that has your phone number or street address or change to an organization. Critical question for local business should be what is more important to the visitor? Phone number, address or url? Ex. A photograher would do well to have his website url since most folks want to see samples of his work before contacting.
Okay feature…basically every fan will see something different here depending on how many (if any) of his or her friends on Facebook are also Fans of your page Has some element of social proof but think personally a waste of virtual real estate.
Great tool if you want to spotlight history of business with photos, etc. important to emphasize that inconsistent posting will be painfully obvious
Parting shots….the mechanics of setting up the new Facebook Timelines is not difficult…Turning it into an effective marketing tool that will drive sales to your cash register…takes planning. Here are a few ideas of mine
Because more consistent posting is important in addition to having a calendar of content to post…third party apps to help schedule are life savers. Hootsuite probably best but have found Buffer to be a good tool as well, especially if cruising the internet finding interesting stories, photos, video to share because you can put the buffer app on your browser and just hit click.