Presentation slides given by Elia Giovacchini at the SMS CK Prahalad Conference in San Diego, CA.

1. Exploring the Organization-user Relationship in Private-Collective Knowledge Communities Robin Teigland Stockholm School of Economics Paul M. Di Gangi Loyola University Maryland Björn-Tore Flåten University of Agder EliaGiovacchini Stockholm University Nicolas Pastorino eZ Systems Director Community

2. Nicolas Pastorino @jeanvoye Lyon, France Director Community at eZ Systems Open-source, eZ Publish, PHP, CMS, Content Management http://share.ez.no, Community management, mountaineering and climbing 6/15/11

4. Founded in 1999 with offices in 9 countries

5. Customers include Financial Times, NASA, T-Mobile, Vogue

7. But how to balance the needs of the community with the needs of the firm in this co-creation model?

10. Decision Making Process

11. Member Development 3OA eZ CM OA CM OA

12. “Did you mean the communication between Nicholas and the eZ publish community? Yes, it’s very nice!” “I think the communication by Andre, Lucaz, Nicolas… is great, but one gets the feeling that they may not have the best communication with eZ Systems.” Communication Dynamics

13. “Maybe more trusted people could make/develop eZ Publish. More people from community could become professional or ‘half-professional’ eZ partners, developers…” “… It’s harder to give confidence to an open-source community driven by an editor than a community driven by a democratic or autocratic authority.” Decision Making Process

14. “Creating the badge/grade/xp/achievementsystem…” “Focus heavily on the noob. Hard core devs are already here, but there are not that many in the world. Grooming noobs is a growth opportunity.” Member Development

15. Overarching Finding eZ Publish Community is complex network of relationships driven by multiple motivation factors that are dependent on individual actor’s goals. Benefits to eZ Action items to improve communication relations, decision making process, and member development. Uniqueness Value eZ Publish Community represents new form of organizing and network of relationships. Results can help researchers and practitioners understand how to operate this model effectively.

16. Thank You! If you have any question regarding this research and to learn more about the researchers managing this study, please see our websites below: www.paulmdigangi.com www.knowledgenetworking.org twitter.com/bjorntfl twitter.com/eliagh twitter.com/robinteigland