A brief overview of how a CRM strategy, that begins with digital media, can build a substantially larger customer base, and substantially more loyal customers.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
How to Combine Direct Mail and Social MediaBirch Print
Rather than just relying on one channel to target and engage with prospects, campaigns typically have better success when multiple channels are combined together.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
How to Combine Direct Mail and Social MediaBirch Print
Rather than just relying on one channel to target and engage with prospects, campaigns typically have better success when multiple channels are combined together.
This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Once you find out how awesomely effective email marketing is, you're going to want to dive right in! But it's important you run your campaigns the right way, so we created a checklist to set you on the path to success.
This webcast provides valuable information on streamlining marketing campaigns and tracking measurable results within a CRM solution to optimize ROI. Gain insight from campaign performance results to fine tune campaigns and drive sales opportunities.
This presentation explains about SugarCRM implementations and the organization’s benefits in practicing six sigma. It quantifies the CRM implementation benefits. The presentation also highlights the in-depth CRM understanding of PenguinCRM and gives an overview of SugarCRM, which is a leading open source CRM application.
This week I was talking to a rotary club about the value of customer loyalty. Most business folks look at social networking as a marketing and advertising vehicle to reach their customers. This is true. However social business is everything from PR, HR, customer service, community relations, and much more! Therefore, it’s all about a long-term strategy to serve your customers, and when their ready to talk or buy. Guess who is at the top of their list!
Facebook live is a video stream originating in Facebook, but the exciting part is it streams live and then becomes a video available for replay. Check out the latest statistics and some tips to make marketing with Facebook live work for your business.
A video on Facebook is viewed ten times more than a photo or text. Ten times is a massive reach increase for those who are simply using photo and text marketing strategies. Facebook's developers know people will watch a video more and therefore a live video feed is pushed to the top of your audience's timeline. This point is so important because you are getting to reach everyone logging on with the help of Facebook for free.
With so many social media platforms, it can be hard for you to keep track of where and how to market to your audience. Here are ten reasons and tips for using Snapchat.
Creating a digital strategy that aims to successfully market your business via social media tends to be incredibly challenging. Not only is it difficult to ascertain what kind of content is needed, and what frequency but it can also be frustrating to understand what platform to put all of that content on?
Influencer marketing has grabbed all the attention during this year. Being aware of its dominance in the world of marketing, marketers are patiently waiting and predicting the influencer marketing trends for the upcoming year.
Following their steps, we have spotted some of the biggest trends that will take over in 2019. If you want to know what influencer marketing has in store for us, just keep reading.
This week I had the pleasure of talking to an up and coming Twitter networker!
Interestingly, we connected through Twitter.
Midway through our conversation she mentioned that Twitter is a networkers dream come true.
I thought to myself, she is absolutely right.
Marketing to your customers online can seem daunting or potentially useless, however, if done correctly your will be looking at more sales than you currently have.
That is because there is a great chance that your target audience are using Facebook daily.
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
In the past week, I’ve heard this question multiple times.
What do I post on my pages? So I thought I would share my insights on what’s worked for me & our clients. I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception!
Too often I see marketers turn their social media accounts into the traditional old-school advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Once you find out how awesomely effective email marketing is, you're going to want to dive right in! But it's important you run your campaigns the right way, so we created a checklist to set you on the path to success.
This webcast provides valuable information on streamlining marketing campaigns and tracking measurable results within a CRM solution to optimize ROI. Gain insight from campaign performance results to fine tune campaigns and drive sales opportunities.
This presentation explains about SugarCRM implementations and the organization’s benefits in practicing six sigma. It quantifies the CRM implementation benefits. The presentation also highlights the in-depth CRM understanding of PenguinCRM and gives an overview of SugarCRM, which is a leading open source CRM application.
Video SEO Deep Dive: How to Get Your Videos to Rank3Play Media
Video content is taking over the Internet. In January, 2014 alone, over 190 million Americans watched 75.6 billion online videos. By 2019, video traffic is expected to account for 80% of global (and 85% of US) Internet traffic.
With the popularity of online video only growing, it is important to implement a video SEO strategy to help people find your content. Because Google can't read your videos, there are inherent SEO roadblocks with video that don't exist with written articles. In this webinar, Tim Schmoyer, the host of Video Creators and a YouTube Certified Consultant, will provide expert advice on developing a video SEO strategy.
His presentation will cover:
- An overview of how video SEO works
- How to get your videos ranking on Google and YouTube
- How watch time and audience retention impact search rank
- How to structure your videos so that they work well in search
- Whether metadata is really as influential as you think
- How to optimize your YouTube videos for search
A screenshot walkthrough of the new YouTube analytics. On our blog we have a post walking through the highlights of the new changes and a quick guide to all of the new reports. http://bit.ly/tUigrn
Marketing Automation Platforms are complex, with many features and functionality. We've created this Mind Map, which breaks down the four main components of the platforms - Managing Contacts, Managing Campaigns, Managing Leads and Measuring Impact.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowDr. William J. Ward
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Great resource from Spredfast. https://www.spredfast.com/
You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
Starting up your own online business doesn’t have to be expensive and complicated but you need effort and persistence to crack the code and earn a 7 figure income.
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
Clever product marketing strategy is the key to the success of the remaining 10%. Pricing your product, planning your advertising budget, identifying your target audience and their needs, and estimating the revenue that you could generate from advertising, are some of the many benefits of product marketing.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
We've updated our branding and how we talk about ourselves at the beginning of 2019. We've evolved, streamlined and simplified. Thanks to all our clients who've helped us refine our approach, our nomenclature, and our business model. We're now offering more value than ever! #Studies #Standards
Outfitting: Integrating Product & Service Design with UXJordan Julien
As our virtual lives collide with our real lives, the line between product and service begins to blur. A single approach for designing virtual products and services is becoming more coveted. When a holistic view is necessary; when service design or product design alone aren't enough - there's OUTFITTING. A unified approach to creating virtual products that serve the needs of users across touch points.
This will undoubtedly evolve; but I want to upload this to document the first iteration I've shared with an external team. The response was very positive; and I've already started tweaking this; and structuring the deep-dive sessions.
This presentation is a simple introduction to what I do as an experience strategist; as well as some of the key processes, techniques, and tools I prefer to use. It's structure is based on Jesse James Garrett's Elements of User Experience diagram.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
The story of fear, trust, and innovation.
This presentation documents a common problem: allowing fear of failure, or disspointing others, to prevent you from reaching the level of success you have the potential to reach.
I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)
It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.
Hope everyone finds tons of value in it.
If you want to create the best possible social system for your situation; you need to know the basics about what types of social systems are being used. How they get used. Who's using them. And how to participate in them.
This is a structured presentation to help illustrate all of that.
I was inspired to create this presentation by a really awesome group of marketing professionals who started talking to me about their experience, and the frustration they've felt when they get pressure to 'do something with the social web'. The idea is to spread the insight that, even if you've panicked in the past, or have ignored social media all together, there are options. You can ask for help.
I was approached to speak to a group of product managers by a leading CPG manufacturer who's been avoiding re-examining its perception of online marketing. They seemed extremely focused on print, outdoor, and broadcast. This presentation spoke to some very important points about social media integration.
I was asked "how are experiences evaluated?" and started researching. It turned out to be a very broad question. I narrowed it down to individual perception of the experience determines if the experience is good or bad; valuable or not. This is the presentation I made to help tie experience & perception together with branding, customer experience, and expectations.
A presentation told from a brands point of view on the changing landscape of social networks and social media. And how one evolved & gave up its control.
(re-upload) This is presentation 1 of 5; it goes over all 9 rules I created to help agencies create great user experiences. Rules 1 & 2 will be further explained in their own presentations. I'll also be going further in-depth on the other rules during presentations 4 & 5.
After presentation 1; the team needed some clarification on some of the rules. This presentation is a response to some questions, as well as examples for the team to discuss.
Trouble viewing? Re-upload: http://bit.ly/WVMtA This is presentation 1 of 5; it goes over all 9 rules I created to help agencies create great user experiences. Rules 1 & 2 will be further explained in their own presentations. I'll also be going further in-depth on the other rules during presentations 4 & 5.
A presentation given to a product marketing team that outlines different personalities on Twitter.
It was useful in getting the team to consider what personality they wanted to give their brand, and how they were going to achieve that.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3. The Front-line Rather than creating a campaign that appeals to the largest audience, our analysis has identified 4 target audiences. We’ll know a great deal about a user who responds to any of the messages which will allow us to create a more personalized engagement tool.
4. The Front-line Now that our audience is segmented into 4 groups, we can engage them in different ways. For instance, we know the black group is interested in Twitter , frequents YouTube , and has a smart phone .
5. The Front-line How do we know that? The ad they clicked through was on YouTube, with Twitter messaging, and only appears to users who are browsing from a smart phone.
6. Engagement Because we know a lot about each user group, we can create a targeted engagement tool.
7. Engagement For the black group, we’ll create a video contest to upload a 10s clip of ‘something extreme’ that involves Trident Gum. We’ll encourage users to shoot the clip using their smart phone, and will choose the winner based on number of unique positive tweets.
8. Engagement Not only are we creating groups of people who are developing a preference for the brand, we’re developing groups of people who are developing trust for the brand.
9. Engagement We’re developing trust by showing that the brand cares enough about its audience to develop engaging campaigns focused on its users . (Rather than focusing efforts on everyone and hoping those users who need to change a routine to participate, will do that.)
10. Trial Now that we have groups of people who have developed a preference & trust for our brand we can develop targeted approaches to encourage purchase.
11. Trial The black group needed to make a purchase before they were able to engage with the campaign; we knew that these users were already customers and just wanted them to try the new flavour. The blue group, however, engaged via a virtual dentist which didn’t require them to purchase anything.
12. Trial Because we know the blue group eats out for lunch at chain restaurants, and enjoys great deals; we’ll partner with several chains of restaurants, providing a promotional trial package with the purchase of the blue groups favourite lunch.
13. Retention Now that we know the most likely way each of our targeted groups tried our product, we can start analyzing all the data we’ve been collecting, and adapt our campaigns to focus on the individual.
14. Retention For instance, an individual submission to the black group’s contest required that they provide us with their contact information, Twitter user name, and mobile phone number. This individual didn’t win anything, but out of appreciation, we’ll create a dvd with his, and all related entries. We’ll ship this to his address with a trial pack and a link at the end of the video that entitles the user to send 10 of his friends the same dvd and trial pack, but the user can create another 10s prolog video as a personal message to his friend.
15. Retention Again, the brand builds trust with the customer by celebrating his participation , and providing a relevant benefit . We know the user enjoys connecting with his friends, and sharing video’s. Now the brand will provide him with a way to do both; and a way to get his creativity out to his friends as a keepsake. (As well as giving the brand an opportunity to be introduced to his friends in a meaningful way.)
16. Summary A campaign of this magnitude requires some careful planning, and can last for years. The goal with a large, far reaching, campaign like this, is to create as many brand loyalists as possible; and consistently increase your customer base. Brands that end campaigns quickly and start new ones every quarter often see similar results quarter-to-quarter. This is because they’re re-using their brand loyalists. Customers that will participate in every campaign. The problem with this is that those customers already buy the brand. If you target the same customers over and over, you’ll wind up marketing to the same customers, and your profits will stay consistent.