SlideShare a Scribd company logo
How CRM will help create trust ,[object Object]
Overview
The Front-line Rather than creating a campaign that appeals to the largest audience, our analysis has identified 4 target audiences. We’ll know a great deal about a user who responds to any of the messages which will allow us to create a more personalized engagement tool.
The Front-line Now that our audience is segmented into 4 groups, we can engage them in different ways.  For instance, we know the black group is interested in  Twitter , frequents  YouTube , and has a  smart phone .
The Front-line How do we know that? The ad they clicked through was on YouTube, with Twitter messaging, and only appears to users who are browsing from a smart phone.
Engagement Because we know  a lot  about each  user group,  we can create a  targeted  engagement tool.
Engagement For the black group, we’ll create a video contest to upload a 10s clip of ‘something extreme’ that involves Trident Gum.  We’ll encourage users to shoot the clip using their smart phone, and will choose the winner based on number of unique positive tweets.
Engagement Not only are we creating groups of people who are developing a  preference  for the brand, we’re developing groups of people who are developing  trust  for the brand.
Engagement We’re developing  trust  by showing that the brand cares enough about its audience to develop engaging campaigns  focused on its users . (Rather than focusing efforts on everyone and hoping those users who need to change a routine to participate, will do that.)
Trial Now that we have groups of people who have developed a preference & trust for our brand we can develop targeted approaches to encourage purchase.
Trial The black group needed to make a purchase before they were able to engage with the campaign; we knew that these users were already customers and just wanted them to try the new flavour.  The blue group, however, engaged via a virtual dentist which didn’t require them to purchase anything.
Trial Because we know the blue group eats out for lunch at chain restaurants, and enjoys great deals; we’ll partner with several chains of restaurants, providing a promotional trial package with the purchase of the blue groups favourite lunch.
Retention Now that we know the most likely way each of our targeted groups tried our product, we can start analyzing all the data we’ve been collecting, and adapt our campaigns to focus on the individual.
Retention For instance, an individual submission to the black group’s contest required that they provide us with their contact information, Twitter user name, and mobile phone number. This individual didn’t win anything, but out of appreciation, we’ll create a dvd with his, and all related entries. We’ll ship this to his address with a trial pack and a link at the end of the video that entitles the user to send 10 of his friends the same dvd and trial pack, but the user can create another 10s prolog video as a personal message to his friend.
Retention Again, the brand builds trust with the customer by  celebrating  his  participation , and providing a  relevant benefit . We know the user enjoys connecting with his friends, and sharing video’s. Now the brand will provide him with a way to do both; and a way to get his creativity out to his friends as a keepsake. (As well as giving the brand an opportunity to be introduced to his friends in a meaningful way.)
Summary A campaign of this magnitude requires some careful planning, and can last for years. The goal with a large, far reaching, campaign like this, is to create as many brand loyalists as possible; and consistently increase your customer base. Brands that end campaigns quickly and start new ones every quarter often see similar results quarter-to-quarter. This is because they’re re-using their brand loyalists. Customers that will participate in every campaign.  The problem with this is that those customers already buy the brand. If you target the same customers over and over, you’ll wind up marketing to the same customers, and your profits will stay consistent.

More Related Content

What's hot

What is the Secret behind Social Loyalty
What is the Secret behind Social Loyalty   What is the Secret behind Social Loyalty
What is the Secret behind Social Loyalty
Real-Time OutSource
 
Three Effective Marketing with Facebook Live
Three Effective Marketing  with Facebook Live Three Effective Marketing  with Facebook Live
Three Effective Marketing with Facebook Live
Real-Time OutSource
 
Evaluation
EvaluationEvaluation
Evaluation
RyanLock10
 
Snapchat for your Business
Snapchat for your BusinessSnapchat for your Business
Snapchat for your Business
Real-Time OutSource
 
3 reasons to start using Instagram more Seriously
3 reasons to start using Instagram more Seriously3 reasons to start using Instagram more Seriously
3 reasons to start using Instagram more Seriously
Real-Time OutSource
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4iFaheem
 
Ramadan 2020 creative_playbook
Ramadan 2020 creative_playbookRamadan 2020 creative_playbook
Ramadan 2020 creative_playbook
NNSM3
 
Influencer Marketing Trends that will Dominate in 2019
Influencer Marketing Trends that will Dominate in 2019 Influencer Marketing Trends that will Dominate in 2019
Influencer Marketing Trends that will Dominate in 2019
Real-Time OutSource
 
Final Presentation for Motorola Smart Phone
Final Presentation for Motorola Smart PhoneFinal Presentation for Motorola Smart Phone
Final Presentation for Motorola Smart Phone
Qian Xu
 
Twitter is a Networking Dream Come True
Twitter is a Networking Dream Come True Twitter is a Networking Dream Come True
Twitter is a Networking Dream Come True
Real-Time OutSource
 
How Facebook Ads Drive Sales
How Facebook Ads Drive SalesHow Facebook Ads Drive Sales
How Facebook Ads Drive Sales
Real-Time OutSource
 
Top Strategies for Optimizing Instagram Ads
Top Strategies for Optimizing Instagram Ads Top Strategies for Optimizing Instagram Ads
Top Strategies for Optimizing Instagram Ads
Real-Time OutSource
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
Caleb Roberts
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
ells_1
 
Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy
savvymedia
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3Mellz93
 
Expand your small business reach
Expand your small business reachExpand your small business reach
Expand your small business reach
johndorian555
 
Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting! Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting!
Real-Time OutSource
 

What's hot (19)

Question 2
Question 2Question 2
Question 2
 
What is the Secret behind Social Loyalty
What is the Secret behind Social Loyalty   What is the Secret behind Social Loyalty
What is the Secret behind Social Loyalty
 
Three Effective Marketing with Facebook Live
Three Effective Marketing  with Facebook Live Three Effective Marketing  with Facebook Live
Three Effective Marketing with Facebook Live
 
Evaluation
EvaluationEvaluation
Evaluation
 
Snapchat for your Business
Snapchat for your BusinessSnapchat for your Business
Snapchat for your Business
 
3 reasons to start using Instagram more Seriously
3 reasons to start using Instagram more Seriously3 reasons to start using Instagram more Seriously
3 reasons to start using Instagram more Seriously
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Ramadan 2020 creative_playbook
Ramadan 2020 creative_playbookRamadan 2020 creative_playbook
Ramadan 2020 creative_playbook
 
Influencer Marketing Trends that will Dominate in 2019
Influencer Marketing Trends that will Dominate in 2019 Influencer Marketing Trends that will Dominate in 2019
Influencer Marketing Trends that will Dominate in 2019
 
Final Presentation for Motorola Smart Phone
Final Presentation for Motorola Smart PhoneFinal Presentation for Motorola Smart Phone
Final Presentation for Motorola Smart Phone
 
Twitter is a Networking Dream Come True
Twitter is a Networking Dream Come True Twitter is a Networking Dream Come True
Twitter is a Networking Dream Come True
 
How Facebook Ads Drive Sales
How Facebook Ads Drive SalesHow Facebook Ads Drive Sales
How Facebook Ads Drive Sales
 
Top Strategies for Optimizing Instagram Ads
Top Strategies for Optimizing Instagram Ads Top Strategies for Optimizing Instagram Ads
Top Strategies for Optimizing Instagram Ads
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy Facebook Advertising Spend Strategy
Facebook Advertising Spend Strategy
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Expand your small business reach
Expand your small business reachExpand your small business reach
Expand your small business reach
 
Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting! Blank status! What do you say... the world is waiting!
Blank status! What do you say... the world is waiting!
 

Viewers also liked

A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing CampaignA PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
WSI | Absolute Marketing Solutions
 
Optimizing Marketing Campaign ROI
Optimizing Marketing Campaign ROIOptimizing Marketing Campaign ROI
Optimizing Marketing Campaign ROI
Maximizer Software
 
CRM Implementation A Six Sigma Way
CRM Implementation  A Six Sigma WayCRM Implementation  A Six Sigma Way
CRM Implementation A Six Sigma Way
penguincrm
 
CRM Maturity Assessment
CRM Maturity AssessmentCRM Maturity Assessment
CRM Maturity Assessment
Demand Metric
 
Youtube analytics
Youtube analyticsYoutube analytics
Youtube analytics
amyphillips2223
 
Video SEO Deep Dive: How to Get Your Videos to Rank
Video SEO Deep Dive: How to Get Your Videos to RankVideo SEO Deep Dive: How to Get Your Videos to Rank
Video SEO Deep Dive: How to Get Your Videos to Rank
3Play Media
 
Analytics - YouTube
Analytics - YouTubeAnalytics - YouTube
Analytics - YouTubeRamiz Assaf
 
CBS Local Digital Media - National Deck
CBS Local Digital Media - National DeckCBS Local Digital Media - National Deck
CBS Local Digital Media - National DeckJim McGowan
 
New YouTube Analytics Walkthrough
New YouTube Analytics WalkthroughNew YouTube Analytics Walkthrough
New YouTube Analytics Walkthrough
TheSearchAgency
 
Marketing Automation Mind Map
Marketing Automation Mind MapMarketing Automation Mind Map
Marketing Automation Mind Map
Quarry
 
Wordpress blog
Wordpress blogWordpress blog
Wordpress blog
Rattanaporn Sarapee
 
VideoLens Pitch Deck
VideoLens Pitch DeckVideoLens Pitch Deck
VideoLens Pitch Deck
VideoLens
 
Concept of imagined audience
Concept of imagined audienceConcept of imagined audience
Concept of imagined audienceMartine Gjede
 
YouTube: How to upload file video (Desktop & Mobile phone)
YouTube: How to upload file video (Desktop & Mobile phone)YouTube: How to upload file video (Desktop & Mobile phone)
YouTube: How to upload file video (Desktop & Mobile phone)
Rattanaporn Sarapee
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing Toolkit
Vincent Teo
 
YouTube Ads Products - Digital Media Decks
YouTube Ads Products - Digital Media DecksYouTube Ads Products - Digital Media Decks
YouTube Ads Products - Digital Media Decks
Kiran Mandrawadkar
 
Crm assessment template
Crm assessment templateCrm assessment template
Crm assessment template
Marcus Tewksbury
 
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeine
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeinePay-Per-Click (PPC) Marketing Proposal LinkCaffeine
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeine
darther
 

Viewers also liked (20)

A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing CampaignA PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
 
Optimizing Marketing Campaign ROI
Optimizing Marketing Campaign ROIOptimizing Marketing Campaign ROI
Optimizing Marketing Campaign ROI
 
CRM Implementation A Six Sigma Way
CRM Implementation  A Six Sigma WayCRM Implementation  A Six Sigma Way
CRM Implementation A Six Sigma Way
 
CRM Roadmap - Sample
CRM Roadmap - SampleCRM Roadmap - Sample
CRM Roadmap - Sample
 
CRM Maturity Assessment
CRM Maturity AssessmentCRM Maturity Assessment
CRM Maturity Assessment
 
Youtube analytics
Youtube analyticsYoutube analytics
Youtube analytics
 
Video SEO Deep Dive: How to Get Your Videos to Rank
Video SEO Deep Dive: How to Get Your Videos to RankVideo SEO Deep Dive: How to Get Your Videos to Rank
Video SEO Deep Dive: How to Get Your Videos to Rank
 
Analytics - YouTube
Analytics - YouTubeAnalytics - YouTube
Analytics - YouTube
 
CBS Local Digital Media - National Deck
CBS Local Digital Media - National DeckCBS Local Digital Media - National Deck
CBS Local Digital Media - National Deck
 
New YouTube Analytics Walkthrough
New YouTube Analytics WalkthroughNew YouTube Analytics Walkthrough
New YouTube Analytics Walkthrough
 
Marketing Automation Mind Map
Marketing Automation Mind MapMarketing Automation Mind Map
Marketing Automation Mind Map
 
Wordpress blog
Wordpress blogWordpress blog
Wordpress blog
 
VideoLens Pitch Deck
VideoLens Pitch DeckVideoLens Pitch Deck
VideoLens Pitch Deck
 
Youtube
YoutubeYoutube
Youtube
 
Concept of imagined audience
Concept of imagined audienceConcept of imagined audience
Concept of imagined audience
 
YouTube: How to upload file video (Desktop & Mobile phone)
YouTube: How to upload file video (Desktop & Mobile phone)YouTube: How to upload file video (Desktop & Mobile phone)
YouTube: How to upload file video (Desktop & Mobile phone)
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing Toolkit
 
YouTube Ads Products - Digital Media Decks
YouTube Ads Products - Digital Media DecksYouTube Ads Products - Digital Media Decks
YouTube Ads Products - Digital Media Decks
 
Crm assessment template
Crm assessment templateCrm assessment template
Crm assessment template
 
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeine
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeinePay-Per-Click (PPC) Marketing Proposal LinkCaffeine
Pay-Per-Click (PPC) Marketing Proposal LinkCaffeine
 

Similar to CRM And Trust

Extole_2015_Referral_Guide
Extole_2015_Referral_GuideExtole_2015_Referral_Guide
Extole_2015_Referral_GuideMariah Pushnik
 
Extole 2015 referral_guide
Extole 2015 referral_guideExtole 2015 referral_guide
Extole 2015 referral_guide
Denis Kardashin
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
MDEASINALIF
 
Startup and social media how to effectively execute your social media marketi...
Startup and social media how to effectively execute your social media marketi...Startup and social media how to effectively execute your social media marketi...
Startup and social media how to effectively execute your social media marketi...
Dr. Deepika Salwankar
 
Co-branding Coupon Campaigns – the Good and the Great
Co-branding Coupon Campaigns – the Good and the GreatCo-branding Coupon Campaigns – the Good and the Great
Co-branding Coupon Campaigns – the Good and the GreatQples
 
Video advertising and marketing for beginners - What do you have to understand?
Video advertising and marketing for beginners - What do you have to understand?Video advertising and marketing for beginners - What do you have to understand?
Video advertising and marketing for beginners - What do you have to understand?puma64cold
 
Comdez digital
Comdez digitalComdez digital
Comdez digital
ComDez
 
ComDez Digital Agency
ComDez Digital AgencyComDez Digital Agency
ComDez Digital Agency
ComDez
 
Interview
InterviewInterview
Interview
carlos socorro
 
Crowdfunding Handbook
Crowdfunding HandbookCrowdfunding Handbook
Crowdfunding Handbook
Elliot Chapple
 
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowWhat Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
Dr. William J. Ward
 
Complete conversational marketing guide
Complete conversational marketing guideComplete conversational marketing guide
Complete conversational marketing guide
AtheethBelagode
 
Advertising on Facebook
Advertising on FacebookAdvertising on Facebook
Advertising on Facebook
BlitzMetrics
 
Online Business Blueprint
Online Business Blueprint Online Business Blueprint
Online Business Blueprint
andewill01
 
The power of ugc turning your happiest customers into brand advocates (4)
The power of ugc  turning your happiest customers into brand advocates (4)The power of ugc  turning your happiest customers into brand advocates (4)
The power of ugc turning your happiest customers into brand advocates (4)
Katherine Chalhoub
 
Product marketing strategy
Product marketing strategyProduct marketing strategy
Product marketing strategy
kasimrasool
 
5 marketing trends
5 marketing trends5 marketing trends
5 marketing trends
Anwar Ali
 

Similar to CRM And Trust (20)

Extole_2015_Referral_Guide
Extole_2015_Referral_GuideExtole_2015_Referral_Guide
Extole_2015_Referral_Guide
 
Extole 2015 referral_guide
Extole 2015 referral_guideExtole 2015 referral_guide
Extole 2015 referral_guide
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Startup and social media how to effectively execute your social media marketi...
Startup and social media how to effectively execute your social media marketi...Startup and social media how to effectively execute your social media marketi...
Startup and social media how to effectively execute your social media marketi...
 
Co-branding Coupon Campaigns – the Good and the Great
Co-branding Coupon Campaigns – the Good and the GreatCo-branding Coupon Campaigns – the Good and the Great
Co-branding Coupon Campaigns – the Good and the Great
 
Video advertising and marketing for beginners - What do you have to understand?
Video advertising and marketing for beginners - What do you have to understand?Video advertising and marketing for beginners - What do you have to understand?
Video advertising and marketing for beginners - What do you have to understand?
 
DWM.pptx
DWM.pptxDWM.pptx
DWM.pptx
 
Twitter ads101
Twitter ads101Twitter ads101
Twitter ads101
 
Comdez digital
Comdez digitalComdez digital
Comdez digital
 
ComDez Digital Agency
ComDez Digital AgencyComDez Digital Agency
ComDez Digital Agency
 
Interview
InterviewInterview
Interview
 
Crowdfunding Handbook
Crowdfunding HandbookCrowdfunding Handbook
Crowdfunding Handbook
 
First Draft
First DraftFirst Draft
First Draft
 
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshowWhat Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow
 
Complete conversational marketing guide
Complete conversational marketing guideComplete conversational marketing guide
Complete conversational marketing guide
 
Advertising on Facebook
Advertising on FacebookAdvertising on Facebook
Advertising on Facebook
 
Online Business Blueprint
Online Business Blueprint Online Business Blueprint
Online Business Blueprint
 
The power of ugc turning your happiest customers into brand advocates (4)
The power of ugc  turning your happiest customers into brand advocates (4)The power of ugc  turning your happiest customers into brand advocates (4)
The power of ugc turning your happiest customers into brand advocates (4)
 
Product marketing strategy
Product marketing strategyProduct marketing strategy
Product marketing strategy
 
5 marketing trends
5 marketing trends5 marketing trends
5 marketing trends
 

More from Jordan Julien

Introducing Hostile Sheep 2019
Introducing Hostile Sheep 2019Introducing Hostile Sheep 2019
Introducing Hostile Sheep 2019
Jordan Julien
 
Outfitting: Integrating Product & Service Design with UX
Outfitting: Integrating Product & Service Design with UXOutfitting: Integrating Product & Service Design with UX
Outfitting: Integrating Product & Service Design with UX
Jordan Julien
 
Working with an Experience Strategist
Working with an Experience StrategistWorking with an Experience Strategist
Working with an Experience Strategist
Jordan Julien
 
What is UX, in 10 Slides
What is UX, in 10 SlidesWhat is UX, in 10 Slides
What is UX, in 10 Slides
Jordan Julien
 
Risk Adverse
Risk AdverseRisk Adverse
Risk Adverse
Jordan Julien
 
Experience Design Framework
Experience Design FrameworkExperience Design Framework
Experience Design Framework
Jordan Julien
 
Social Ecosystems
Social EcosystemsSocial Ecosystems
Social Ecosystems
Jordan Julien
 
PANIC
PANICPANIC
You're Online
You're OnlineYou're Online
You're Online
Jordan Julien
 
Perception
PerceptionPerception
Perception
Jordan Julien
 
Giving Up Control
Giving Up ControlGiving Up Control
Giving Up Control
Jordan Julien
 
Jordan Rules 1 Of 5 (re-upload)
Jordan Rules 1 Of 5 (re-upload)Jordan Rules 1 Of 5 (re-upload)
Jordan Rules 1 Of 5 (re-upload)
Jordan Julien
 
Jordan Rules 2 Of 5
Jordan Rules 2 Of 5Jordan Rules 2 Of 5
Jordan Rules 2 Of 5
Jordan Julien
 
Jordan Rules 1 of 5
Jordan Rules 1 of 5Jordan Rules 1 of 5
Jordan Rules 1 of 5
Jordan Julien
 
Faces Of Twitter
Faces Of TwitterFaces Of Twitter
Faces Of Twitter
Jordan Julien
 

More from Jordan Julien (15)

Introducing Hostile Sheep 2019
Introducing Hostile Sheep 2019Introducing Hostile Sheep 2019
Introducing Hostile Sheep 2019
 
Outfitting: Integrating Product & Service Design with UX
Outfitting: Integrating Product & Service Design with UXOutfitting: Integrating Product & Service Design with UX
Outfitting: Integrating Product & Service Design with UX
 
Working with an Experience Strategist
Working with an Experience StrategistWorking with an Experience Strategist
Working with an Experience Strategist
 
What is UX, in 10 Slides
What is UX, in 10 SlidesWhat is UX, in 10 Slides
What is UX, in 10 Slides
 
Risk Adverse
Risk AdverseRisk Adverse
Risk Adverse
 
Experience Design Framework
Experience Design FrameworkExperience Design Framework
Experience Design Framework
 
Social Ecosystems
Social EcosystemsSocial Ecosystems
Social Ecosystems
 
PANIC
PANICPANIC
PANIC
 
You're Online
You're OnlineYou're Online
You're Online
 
Perception
PerceptionPerception
Perception
 
Giving Up Control
Giving Up ControlGiving Up Control
Giving Up Control
 
Jordan Rules 1 Of 5 (re-upload)
Jordan Rules 1 Of 5 (re-upload)Jordan Rules 1 Of 5 (re-upload)
Jordan Rules 1 Of 5 (re-upload)
 
Jordan Rules 2 Of 5
Jordan Rules 2 Of 5Jordan Rules 2 Of 5
Jordan Rules 2 Of 5
 
Jordan Rules 1 of 5
Jordan Rules 1 of 5Jordan Rules 1 of 5
Jordan Rules 1 of 5
 
Faces Of Twitter
Faces Of TwitterFaces Of Twitter
Faces Of Twitter
 

Recently uploaded

Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
narasimhamurthyh4
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
Norma Mushkat Gaffin
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani case
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
WilliamRodrigues148
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
thesiliconleaders
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 

Recently uploaded (20)

Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Auditing study material for b.com final year students
Auditing study material for b.com final year  studentsAuditing study material for b.com final year  students
Auditing study material for b.com final year students
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Mastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnapMastering B2B Payments Webinar from BlueSnap
Mastering B2B Payments Webinar from BlueSnap
 
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptxIn the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Training my puppy and implementation in this story
Training my puppy and implementation in this storyTraining my puppy and implementation in this story
Training my puppy and implementation in this story
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfThe 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 

CRM And Trust

  • 1.
  • 3. The Front-line Rather than creating a campaign that appeals to the largest audience, our analysis has identified 4 target audiences. We’ll know a great deal about a user who responds to any of the messages which will allow us to create a more personalized engagement tool.
  • 4. The Front-line Now that our audience is segmented into 4 groups, we can engage them in different ways. For instance, we know the black group is interested in Twitter , frequents YouTube , and has a smart phone .
  • 5. The Front-line How do we know that? The ad they clicked through was on YouTube, with Twitter messaging, and only appears to users who are browsing from a smart phone.
  • 6. Engagement Because we know a lot about each user group, we can create a targeted engagement tool.
  • 7. Engagement For the black group, we’ll create a video contest to upload a 10s clip of ‘something extreme’ that involves Trident Gum. We’ll encourage users to shoot the clip using their smart phone, and will choose the winner based on number of unique positive tweets.
  • 8. Engagement Not only are we creating groups of people who are developing a preference for the brand, we’re developing groups of people who are developing trust for the brand.
  • 9. Engagement We’re developing trust by showing that the brand cares enough about its audience to develop engaging campaigns focused on its users . (Rather than focusing efforts on everyone and hoping those users who need to change a routine to participate, will do that.)
  • 10. Trial Now that we have groups of people who have developed a preference & trust for our brand we can develop targeted approaches to encourage purchase.
  • 11. Trial The black group needed to make a purchase before they were able to engage with the campaign; we knew that these users were already customers and just wanted them to try the new flavour. The blue group, however, engaged via a virtual dentist which didn’t require them to purchase anything.
  • 12. Trial Because we know the blue group eats out for lunch at chain restaurants, and enjoys great deals; we’ll partner with several chains of restaurants, providing a promotional trial package with the purchase of the blue groups favourite lunch.
  • 13. Retention Now that we know the most likely way each of our targeted groups tried our product, we can start analyzing all the data we’ve been collecting, and adapt our campaigns to focus on the individual.
  • 14. Retention For instance, an individual submission to the black group’s contest required that they provide us with their contact information, Twitter user name, and mobile phone number. This individual didn’t win anything, but out of appreciation, we’ll create a dvd with his, and all related entries. We’ll ship this to his address with a trial pack and a link at the end of the video that entitles the user to send 10 of his friends the same dvd and trial pack, but the user can create another 10s prolog video as a personal message to his friend.
  • 15. Retention Again, the brand builds trust with the customer by celebrating his participation , and providing a relevant benefit . We know the user enjoys connecting with his friends, and sharing video’s. Now the brand will provide him with a way to do both; and a way to get his creativity out to his friends as a keepsake. (As well as giving the brand an opportunity to be introduced to his friends in a meaningful way.)
  • 16. Summary A campaign of this magnitude requires some careful planning, and can last for years. The goal with a large, far reaching, campaign like this, is to create as many brand loyalists as possible; and consistently increase your customer base. Brands that end campaigns quickly and start new ones every quarter often see similar results quarter-to-quarter. This is because they’re re-using their brand loyalists. Customers that will participate in every campaign. The problem with this is that those customers already buy the brand. If you target the same customers over and over, you’ll wind up marketing to the same customers, and your profits will stay consistent.