I was inspired to create this presentation by a really awesome group of marketing professionals who started talking to me about their experience, and the frustration they've felt when they get pressure to 'do something with the social web'. The idea is to spread the insight that, even if you've panicked in the past, or have ignored social media all together, there are options. You can ask for help.
20. Janet learned traditional advertising methods during
the first 1/2 of her career; then started managing a
brand that was focused on exploiting the same media
she had experience working with.
Production Production Assistant Brand
Brand Manager
Coordinator Manager Manager
25. Just as Janet is about to
finish setting up her
brands blank Facebook
page her keen business
sense kicks in...
26. She knows that she
doesn’t understand social
networks and social
media, but also knows
that her experience and
knowledge is invaluable
to the brand.
28. Currently, Janet has several
assistant brand managers who’ve
learned about the brand from her.
29. She considers making one of these
people into the social media brand
manager, but...
30. ... they’ve all had too much experience
planning, executing, and managing
advertising, packaging & PR.
31. Her business sense is telling her to
find a specialist who can work
closely with her, and can focus on
social media
?
32. She finally recruits someone
familiar with the brand from the
digital ad agency she works with.
33. Janet is able to remain in a
comfortable environment ...
34. While she leaves the social media
responsibilities to the new social
media brand manager.
Social
Media
35. The moral of the story isn’t that you
should transfer responsibility of
social media engagement to
someone else.
36. It’s that, you have options.
Even if you’ve ignored social
networks and social media until
now; there are people who
understand how to use it properly.