The document discusses ways for libraries to expand their social media presence locally. It recommends that libraries claim their locations on Facebook Places and Foursquare to connect with local patrons and promote events. Libraries are also encouraged to create a presence on Goodreads to build an online community around reading and books. The key is to be active on these platforms by posting regularly and engaging with local patrons and reader groups in order to better promote the library within the community.

1. Expanding Social Media
Hyper Local

2. Why be more localized?
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Patrons have greater sense of connection
More targeted marketing
Each community is different
Learn about your online community
Control the online brand of each library
Make more localized announcements
Promote what makes YOUR library great!

3. But First… A Review
•SMCO Policies
•SMCL Plan
•Some Guidelines

5. Facebook Places

6. Claiming your space

7. Search for you Library

8. Find Your Library’s Place

9. Claim Your Library

10. Receive the Verification Call

11. It Should Appear in your Pages

12. Edit Your Page
Edit the page

13. Edit Your Settings

14. Manage Permissions

15. Basic Information

16. Profile Picture

17. Set Your Admins
Page Admins

18. Set Your Admins

19. Merge your pages

20. Merge Your Pages

21. Start Updating!

22. Other Facebook Thoughts…
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Post and promote your library’s events
Meet your community organizations
Online outreach
Be social with your community
Create literary groups
Create FB meetups in the library
Be a librarian in Facebook!
Have fun!

24. Join Foursquare

25. Claim Your Library

26. Follow The Steps

27. Phone Call

28. Mail Verification

29. Mail Verification

30. Foursquare Specials

32. Why Use Goodreads?
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Good personal alternative to Facebook
Create reading groups
Online Reader’s advisory
It’s a community of Readers
Talk about books with community
Post reading related events

33. Create Your Account

34. Update Your Bookshelves

35. Find People

36. Maintain your Bookshelves
Write Reviews
Rate It!
Recommend it

37. Create and Join Groups
A local history group?
Create a local Reader’s Group?
Create an online book club?

38. Post Library Events

39. Most Importantly… Be Social!

40. There are many others…

41. Lastly, Always Maintain your Message
• Conduct Twitter Searches
• Set up Google Alerts
• Socialmention.com