The document outlines the transformation of advocacy practices from ineffective to effective strategies. Key lessons include the importance of setting tangible goals, building coalitions, and utilizing various communication methods to engage supporters. Ultimately, it emphasizes that active involvement outside the library is crucial for successful advocacy in the library community.

1. The Story Sailboat
And other lessons in advocacy
www.pcsweeney.com
@pcsweeney
Facebook.com/pcsweeney

2. The Project

3. It was going great…

4. And then…

5. I realized
it was just
hack job advocacy

6. • Little impact
• No tangible goals
• No follow-up
• No measurable results
• No data
• No coalition building
• NOTHING

7. But Then…

9. • High impact
• Tangible goals
• Clear Follow-up
• Measurable results
• Lots of data
• Coalition building

10. What I Learned that You Can Use

11. You are a Library’s BEST Advocate

12. Create a Message

13. Manage your Message

14. Use your message to build a coalition
of ravenous supporters

15. Keep Them Engaged Online

16. Email is Still Very Effective

17. Direct Mail is NOT

18. If you want to be a
good librarian,
you have to get out of
the library

19. Canvassing

20. Phone Banking

21. Parties

22. Letter Writing
&
Earned Media

23. Advertising
&
Paid Media