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From Advocates to Activists and Power Mapping
The document discusses the importance of identifying and understanding one's audience for effective influence. It emphasizes mapping out relationships to determine who can be influenced and how. The text encourages the practical application of these insights in communication strategies.
From Advocates to Activists and Power Mapping
- 33. LWAYS STARTS WITHAN AUDIENCE
- 34.
- 36. WHO DO YOU NEEDTO INFLUENCE?
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- 46.
- 48.
Editor's Notes
- #3 -
- #34 AtoZ databases or Reference USA or facebook, Trumps campaign had 1200 audiences. Its good to start with a wide net sometimes and then build relationships with people who show up.
- #35 Create a list of everyone you know
- #37 Kentucky BBQ story
- #41 On your first meeting be an active listener. Ask questions, take notes. Its ok if there is no ask on your first meeting. It’s about a long term relationship.
- #42 Are you both interested in Literacy? Education? What is it that this person, group, etc.. Cares about? Can you write a message that resonates with them? Bleach Story, sheriff storytime, etc…
- #43 Create a message that resonates with them
- #44 Just reach out. Don’t be shy about asking the people on your map to have coffee and meet with you
- #47 Once you have a relationship, you can start to make an ask.