SlideShare a Scribd company logo
1 of 36
Membership Building
for Toastmasters
Facebook for
Toastmasters:
Power Strategies to
Increase Your Club
Membership
by Rae Stonehouse
DTM, PDG
Facebook Power Strategies
During this webinar, participants will:
• Compare Facebook Pages vs Facebook
Groups
• Discuss branding
• Explore public view vs administrative
view
• Explore search engine optimization
techniques
Facebook Power Strategies
During this webinar, participants will:
• Discuss sources of content and good
posting practices
• Explore techniques of promoting your
club
• Explore Facebook Insights.
Facebook Pages
vs
Facebook Groups
Think marketing!
Think like a business!
Be Consistent With Your Branding:
Club Branding
Flying Solo Toastmasters: flying solo
… but not alone!
Club Branding
Public View
vs
Administrative View
Facebook Administrative View
About: Page Info
About: Page Info
About: Page Info
Call to Action Button
Notes Button
Notes Button
Your Social Media Strategy needs to
be …
A
• Informational
• Entertaining
• Educational
B
• Thought Provoking
• Engaging
• Interactive
• Timely
• Addictive
Posts to the Timeline: Member
Recognition
Posts to the Timeline: External Content
Posts to the Timeline: External Content
Posts to the Timeline: Internal Content
Posts to the Timeline: Internal Content
Publishing Tools
Publishing Tools: Published Posts
Publishing Tools: Scheduled Posts
Facebook Insights
Facebook Insights
Promoting Your Club
• Share the love
Promoting Your Club
• Share the love
• Get Liked … a lot!
Promoting Your Club
• Share the love
• Get Liked … a lot!
• Build your fan base
Promoting Your Club
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
Promoting Your Club
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
• Respond to
comments
Promoting Your Club
• Teach others how
to…
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
• Respond to
comments
Promoting Your Club
• Teach others how
to…
• Post fresh content
regularly
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
• Respond to
comments
Promoting Your Club
• Teach others how
to…
• Post fresh content
regularly
• Post to local FB
Pages
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
• Respond to
comments
Promoting Your Club
• Teach others how
to…
• Post fresh content
regularly
• Post to local FB
Pages
• Promote your FB
link
• Share the love
• Get Liked … a lot!
• Build your fan base
• Link Facebook to
Twitter
• Respond to
comments
Membership Building
for Toastmasters
Facebook for
Toastmasters:
Power Strategies to
Increase Your Club
Membership
Was presented by
Rae Stonehouse
DTM, PDG

More Related Content

What's hot

Time to Improve Your Rotary Website
Time to Improve Your Rotary WebsiteTime to Improve Your Rotary Website
Time to Improve Your Rotary WebsitePhil Sexton
 
How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsHow to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsMelodie Tao
 
Getting started with Google Plus: The G+ gamechanger!
Getting started with Google Plus: The G+ gamechanger!Getting started with Google Plus: The G+ gamechanger!
Getting started with Google Plus: The G+ gamechanger!Jon Malach
 
Let's Talk About Blogs -- SassySEO
Let's Talk About Blogs -- SassySEOLet's Talk About Blogs -- SassySEO
Let's Talk About Blogs -- SassySEOSassySEO
 
How to Use Facebook Groups to Establish Your Brand as an Expert
How to Use Facebook Groups to Establish Your Brand as an ExpertHow to Use Facebook Groups to Establish Your Brand as an Expert
How to Use Facebook Groups to Establish Your Brand as an ExpertBriana Ford
 
Starting and managing your business Facebook page
Starting and managing your business Facebook pageStarting and managing your business Facebook page
Starting and managing your business Facebook pageDigital Capability
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX
 
Facebook marketing (Malaysia scenario)
Facebook marketing (Malaysia scenario)Facebook marketing (Malaysia scenario)
Facebook marketing (Malaysia scenario)Muhammad Hazmin Wardi
 
Content Marketing for Tourism
Content Marketing for TourismContent Marketing for Tourism
Content Marketing for TourismBetsy Decillis
 
Building Relationships with Social Media
Building Relationships with Social MediaBuilding Relationships with Social Media
Building Relationships with Social MediaDebra Trappen
 
Being yourself in a social media world
Being yourself in a social media worldBeing yourself in a social media world
Being yourself in a social media worldMark H. Anbinder
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for RotaryOperation Warm
 
Is Blogging The Answer?
Is Blogging The Answer?Is Blogging The Answer?
Is Blogging The Answer?Graham Todd
 
What is a Successful Facebook Campaign?
What is a Successful Facebook Campaign?What is a Successful Facebook Campaign?
What is a Successful Facebook Campaign?Aaron S. Robertson
 
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!Melinda Caldwell
 

What's hot (20)

Time to Improve Your Rotary Website
Time to Improve Your Rotary WebsiteTime to Improve Your Rotary Website
Time to Improve Your Rotary Website
 
How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
How to Pack Your Class Marketing Workshop for Yoga & Fitness ProsHow to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
How to Pack Your Class Marketing Workshop for Yoga & Fitness Pros
 
Getting started with Google Plus: The G+ gamechanger!
Getting started with Google Plus: The G+ gamechanger!Getting started with Google Plus: The G+ gamechanger!
Getting started with Google Plus: The G+ gamechanger!
 
Let's Talk About Blogs -- SassySEO
Let's Talk About Blogs -- SassySEOLet's Talk About Blogs -- SassySEO
Let's Talk About Blogs -- SassySEO
 
Facebook Fan 101
Facebook Fan 101Facebook Fan 101
Facebook Fan 101
 
How to Use Facebook Groups to Establish Your Brand as an Expert
How to Use Facebook Groups to Establish Your Brand as an ExpertHow to Use Facebook Groups to Establish Your Brand as an Expert
How to Use Facebook Groups to Establish Your Brand as an Expert
 
Starting and managing your business Facebook page
Starting and managing your business Facebook pageStarting and managing your business Facebook page
Starting and managing your business Facebook page
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica Woodbury
 
Facebook marketing (Malaysia scenario)
Facebook marketing (Malaysia scenario)Facebook marketing (Malaysia scenario)
Facebook marketing (Malaysia scenario)
 
Twitter for starters
Twitter for startersTwitter for starters
Twitter for starters
 
The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014The 9 Immutable aws of social media 2014
The 9 Immutable aws of social media 2014
 
Content Marketing for Tourism
Content Marketing for TourismContent Marketing for Tourism
Content Marketing for Tourism
 
Intro to Facebook Marketing
Intro to Facebook MarketingIntro to Facebook Marketing
Intro to Facebook Marketing
 
Building Relationships with Social Media
Building Relationships with Social MediaBuilding Relationships with Social Media
Building Relationships with Social Media
 
Being yourself in a social media world
Being yourself in a social media worldBeing yourself in a social media world
Being yourself in a social media world
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for Rotary
 
Is Blogging The Answer?
Is Blogging The Answer?Is Blogging The Answer?
Is Blogging The Answer?
 
What is a Successful Facebook Campaign?
What is a Successful Facebook Campaign?What is a Successful Facebook Campaign?
What is a Successful Facebook Campaign?
 
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!
Secret Facebook Strategy that Generates $100 Instant Daily Payments Revealed!
 

Similar to Facebook For Toastmasters - Powwer Strategies to Increase Your Club Membership

Maximize Your Social Media Resources
Maximize Your Social Media ResourcesMaximize Your Social Media Resources
Maximize Your Social Media ResourcesBetsy Decillis
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013Penney Fox
 
Facebook Changes and What They Mean to You
Facebook Changes and What They Mean to YouFacebook Changes and What They Mean to You
Facebook Changes and What They Mean to YouMichael Cunningham
 
Harper Collins Facebook Presentation
Harper Collins Facebook PresentationHarper Collins Facebook Presentation
Harper Collins Facebook PresentationDave Kerpen
 
Membership Building for Toastmasters- Effective Use of Social Media
Membership Building for Toastmasters- Effective Use of Social MediaMembership Building for Toastmasters- Effective Use of Social Media
Membership Building for Toastmasters- Effective Use of Social MediaRae Stonehouse
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media ImpactResource Media
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsBruce Floyd
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your BusinessSarah Page
 
Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012Penney Fox
 
Content for Small Business
Content for Small BusinessContent for Small Business
Content for Small BusinessBetsy Decillis
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for BusinessDan St. Peter
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...ESI Construction
 
Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Kieran Swail
 
Pinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessPinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessJason Piasecki
 

Similar to Facebook For Toastmasters - Powwer Strategies to Increase Your Club Membership (20)

Maximize Your Social Media Resources
Maximize Your Social Media ResourcesMaximize Your Social Media Resources
Maximize Your Social Media Resources
 
Proven ways to get more facebook engagement
Proven ways to get more facebook engagementProven ways to get more facebook engagement
Proven ways to get more facebook engagement
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
 
Facebook Changes and What They Mean to You
Facebook Changes and What They Mean to YouFacebook Changes and What They Mean to You
Facebook Changes and What They Mean to You
 
Harper Collins Facebook Presentation
Harper Collins Facebook PresentationHarper Collins Facebook Presentation
Harper Collins Facebook Presentation
 
Harper collins facebookintro
Harper collins facebookintroHarper collins facebookintro
Harper collins facebookintro
 
Membership Building for Toastmasters- Effective Use of Social Media
Membership Building for Toastmasters- Effective Use of Social MediaMembership Building for Toastmasters- Effective Use of Social Media
Membership Building for Toastmasters- Effective Use of Social Media
 
5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact5 Steps To Maximize Social Media Impact
5 Steps To Maximize Social Media Impact
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media Tips
 
Pinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your BusinessPinterest and Facebook Timelines for Your Business
Pinterest and Facebook Timelines for Your Business
 
Game Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media ImpactGame Changer: 5 Steps to Maximize Your Social Media Impact
Game Changer: 5 Steps to Maximize Your Social Media Impact
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your Business
 
Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012Score social media_workshop_series 1 - 2012
Score social media_workshop_series 1 - 2012
 
Content for Small Business
Content for Small BusinessContent for Small Business
Content for Small Business
 
Hubspot Facebook for Business
Hubspot Facebook for BusinessHubspot Facebook for Business
Hubspot Facebook for Business
 
Facebook for business_hub_spot_nov2008
Facebook for business_hub_spot_nov2008Facebook for business_hub_spot_nov2008
Facebook for business_hub_spot_nov2008
 
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
Facebook for business_hub_spot_nov2008[1], ESI Construction, commercial const...
 
Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]Facebook For Business Hub Spot Nov2008[1]
Facebook For Business Hub Spot Nov2008[1]
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
Pinterest and Google+ for Your Business
Pinterest and Google+ for Your BusinessPinterest and Google+ for Your Business
Pinterest and Google+ for Your Business
 

More from Rae Stonehouse

Marketing Your Self-Published Book for Maximum Impact.docx
Marketing Your Self-Published Book for Maximum Impact.docxMarketing Your Self-Published Book for Maximum Impact.docx
Marketing Your Self-Published Book for Maximum Impact.docxRae Stonehouse
 
Crafting a High-Quality Book Writing and Editing Tips.docx
Crafting a High-Quality Book Writing and Editing Tips.docxCrafting a High-Quality Book Writing and Editing Tips.docx
Crafting a High-Quality Book Writing and Editing Tips.docxRae Stonehouse
 
Crafting Captivating Book Covers and Titles.docx
Crafting Captivating Book Covers and Titles.docxCrafting Captivating Book Covers and Titles.docx
Crafting Captivating Book Covers and Titles.docxRae Stonehouse
 
Crafting a Compelling Self-Published Book to Support Your Goals.docx
Crafting a Compelling Self-Published Book to Support Your Goals.docxCrafting a Compelling Self-Published Book to Support Your Goals.docx
Crafting a Compelling Self-Published Book to Support Your Goals.docxRae Stonehouse
 
Choosing the Right Niche for Your Self-Published Book.docx
Choosing the Right Niche for Your Self-Published Book.docxChoosing the Right Niche for Your Self-Published Book.docx
Choosing the Right Niche for Your Self-Published Book.docxRae Stonehouse
 
What are examples of a linear model of communication?
What are examples of a linear model of communication?What are examples of a linear model of communication?
What are examples of a linear model of communication?Rae Stonehouse
 
Should I overcome my fear of public speaking?
Should I overcome my fear of public speaking?Should I overcome my fear of public speaking?
Should I overcome my fear of public speaking?Rae Stonehouse
 
Is public speaking an art or skill?
Is public speaking an art or skill?Is public speaking an art or skill?
Is public speaking an art or skill?Rae Stonehouse
 
I'm an accountant how do I make my public speaking engaging?
I'm an accountant  how do I make my public speaking engaging?I'm an accountant  how do I make my public speaking engaging?
I'm an accountant how do I make my public speaking engaging?Rae Stonehouse
 
I was asked to hold a speech for a book that I contributed, should i accept?
I was asked to hold a speech for a book that I contributed, should i accept?I was asked to hold a speech for a book that I contributed, should i accept?
I was asked to hold a speech for a book that I contributed, should i accept?Rae Stonehouse
 
How should I end my extempore speech?
How should I end my extempore speech?How should I end my extempore speech?
How should I end my extempore speech?Rae Stonehouse
 
How do you develop the gift of the gab?
How do you develop the gift of the gab?How do you develop the gift of the gab?
How do you develop the gift of the gab?Rae Stonehouse
 
How do I get public speaking engagements?
How do I get public speaking engagements?How do I get public speaking engagements?
How do I get public speaking engagements?Rae Stonehouse
 
How do i deliver a good impromptu speech
How do i deliver a good impromptu speechHow do i deliver a good impromptu speech
How do i deliver a good impromptu speechRae Stonehouse
 
During your presentation, why should you listen to your audience
During your presentation, why should you listen to your audienceDuring your presentation, why should you listen to your audience
During your presentation, why should you listen to your audienceRae Stonehouse
 
Protect Yourself: Calley's Story
Protect Yourself: Calley's StoryProtect Yourself: Calley's Story
Protect Yourself: Calley's StoryRae Stonehouse
 
OKHelp4biz presentation Jan 15
OKHelp4biz presentation Jan 15OKHelp4biz presentation Jan 15
OKHelp4biz presentation Jan 15Rae Stonehouse
 

More from Rae Stonehouse (20)

Marketing Your Self-Published Book for Maximum Impact.docx
Marketing Your Self-Published Book for Maximum Impact.docxMarketing Your Self-Published Book for Maximum Impact.docx
Marketing Your Self-Published Book for Maximum Impact.docx
 
Crafting a High-Quality Book Writing and Editing Tips.docx
Crafting a High-Quality Book Writing and Editing Tips.docxCrafting a High-Quality Book Writing and Editing Tips.docx
Crafting a High-Quality Book Writing and Editing Tips.docx
 
Crafting Captivating Book Covers and Titles.docx
Crafting Captivating Book Covers and Titles.docxCrafting Captivating Book Covers and Titles.docx
Crafting Captivating Book Covers and Titles.docx
 
Crafting a Compelling Self-Published Book to Support Your Goals.docx
Crafting a Compelling Self-Published Book to Support Your Goals.docxCrafting a Compelling Self-Published Book to Support Your Goals.docx
Crafting a Compelling Self-Published Book to Support Your Goals.docx
 
Choosing the Right Niche for Your Self-Published Book.docx
Choosing the Right Niche for Your Self-Published Book.docxChoosing the Right Niche for Your Self-Published Book.docx
Choosing the Right Niche for Your Self-Published Book.docx
 
Bell Bottomed Shirts
Bell Bottomed ShirtsBell Bottomed Shirts
Bell Bottomed Shirts
 
R & R Really?
R & R Really?R & R Really?
R & R Really?
 
What are examples of a linear model of communication?
What are examples of a linear model of communication?What are examples of a linear model of communication?
What are examples of a linear model of communication?
 
Should I overcome my fear of public speaking?
Should I overcome my fear of public speaking?Should I overcome my fear of public speaking?
Should I overcome my fear of public speaking?
 
Is public speaking an art or skill?
Is public speaking an art or skill?Is public speaking an art or skill?
Is public speaking an art or skill?
 
I'm an accountant how do I make my public speaking engaging?
I'm an accountant  how do I make my public speaking engaging?I'm an accountant  how do I make my public speaking engaging?
I'm an accountant how do I make my public speaking engaging?
 
I was asked to hold a speech for a book that I contributed, should i accept?
I was asked to hold a speech for a book that I contributed, should i accept?I was asked to hold a speech for a book that I contributed, should i accept?
I was asked to hold a speech for a book that I contributed, should i accept?
 
How should I end my extempore speech?
How should I end my extempore speech?How should I end my extempore speech?
How should I end my extempore speech?
 
How do you develop the gift of the gab?
How do you develop the gift of the gab?How do you develop the gift of the gab?
How do you develop the gift of the gab?
 
How do I get public speaking engagements?
How do I get public speaking engagements?How do I get public speaking engagements?
How do I get public speaking engagements?
 
How do i deliver a good impromptu speech
How do i deliver a good impromptu speechHow do i deliver a good impromptu speech
How do i deliver a good impromptu speech
 
During your presentation, why should you listen to your audience
During your presentation, why should you listen to your audienceDuring your presentation, why should you listen to your audience
During your presentation, why should you listen to your audience
 
Protect Yourself: Calley's Story
Protect Yourself: Calley's StoryProtect Yourself: Calley's Story
Protect Yourself: Calley's Story
 
Are You Blabbing Yet?
Are You Blabbing Yet?Are You Blabbing Yet?
Are You Blabbing Yet?
 
OKHelp4biz presentation Jan 15
OKHelp4biz presentation Jan 15OKHelp4biz presentation Jan 15
OKHelp4biz presentation Jan 15
 

Facebook For Toastmasters - Powwer Strategies to Increase Your Club Membership