From Advocates to Activists
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This presentation for the Texas Library Association Regional Conference in Arlington TX, Oct. 2016. For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/
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From Advocates to Activists
- 1. Advocates to Activists Patrick “PC” Sweeney pcsweeney.com EveryLibrary.com @pcsweeney @everylibrary
- 3. Libraryland Ecosystem Building voter support for libraries
- 4. EveryLibrary’s Successes Building voter support for libraries
- 5. Why Talk in Terms of Voters Building voter support for libraries
- 6. Getting Our Numbers Up Building voter support for libraries
- 7. Civic Attitudes ● 94% of Parents say libraries are important for their children. 79% say “very important”. 2 ● 58% of Americans have a library card. 3 ● 62% of card holders have visited the library in the last year at least once.4 2. Pew, May 2013 3 and 4. Harris Interactive | ALA, January 2011 Building voter support for libraries
- 8. Voter Attitudes Nationwide, of all voters: 37% will Definitely vote yes for the library 37% will Probably vote yes for the library 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries
- 9. Party Affiliation Doesn’t Matter Building voter support for libraries
- 10. Library Card Stats Don’t Matter Building voter support for libraries
- 11. Library Use Doesn’t Matter Building voter support for libraries
- 12. What Does Matter Building voter support for libraries
- 13. What influences politics? Building voter support for libraries
- 14. What can we get? Building voter support for libraries
- 18. Ladder of Engagement Building voter support for libraries
- 19. DATA!! Building voter support for libraries
- 20. The P Word Building voter support for libraries
- 21. Surfacing Your Campaign Building voter support for libraries
- 22. Guiding Principle: The Haycock Rule Building voter support for libraries
- 23. Guiding Principle: Dred Pirate Roberts Building voter support for libraries
- 24. Library’s Theme Building voter support for libraries
- 25. Library’s Messages Building voter support for libraries
- 26. What we say about ourselves What they say about us What we say about them What they say about themselves Building voter support for libraries
- 28. Power Mapping
- 29. Staying on Message Building voter support for libraries
- 30. It’s a numbers game Building voter support for libraries
- 32. Handling Opposition Online Building voter support for libraries
- 33. Get to Know Your Local politicians
- 34. Get to know your local influencers
- 35. Give them a place on the field
- 36. Rally them Around your Cause
- 37. Create Events
- 38. Write Letters
- 39. Facebook Building voter support for libraries
- 40. Building voter support for libraries
- 41. Face-To-Face Building voter support for libraries
- 44. What Do We Need?
- 45. Political Librarians Patrick “PC” Sweeney pcsweeney.com EveryLibrary.com @pcsweeney @everylibrary
Editor's Notes
- About me and Everylibrary
- 98% of library funding comes from the local level and completely dependent on local ballot issues and local politics. Your local voters matter most. When votes are that important, why aren’t we talking about it?!?!
- Today is the first day of your library campaign – Do the personal assesment
- Which can we expect to get? People – how do we get more people on our side? This is why I talk about library marketing in terms of community organizing and not in terms of sales. This doesn’t follow a sales cycle this is about continued engagement in libraries – a belief system Same reason nobody messes with the police – enough people believe that policeman save lives
- We can’t do it with our current model of librarianship Social media, Providing services within the library that people take with them- We are providing things to people Community Outreach Talking to people
- We need to get something back from everyone
- What data Why is data so important? What Data Doesn’t Matter- Not circ stats, not library use, not cardholder rates, none of that matters. What are you going to do with that information anyway? Emotions about the library – Data that tells you what to do and how to do it. feeling about the library is what matters. People vote and respond to emotions. Measure their feelings about the library. Why do they think it’s important? Stop asking people to come to the library, convince them that the library is important for society Who is using your library, where do they live, what kinds of people are they, Also, ask WHY! Why do people come to the library or not
- Use your data for the Surfacing phase of a campaign – What happens during the surfacing phase- The book analogy - Introducing yourself, gathering information about your supporters and opposition, data collection, setting yourself up as the expert (Rick Perry wearing the glasses/boots), developing your message and you image Surfacing is what you are you doing from today until the day your campaign starts. Could be 5 months from now, could be 50 years from now. Use messaging to frame the library as a community need
- What is the library’s vision statement? Mission statement?
- A campaign is all about getting the most messages out to the most “right people.”
- Message box exercise
- Proactive What’s great about the library is that if offers so much more! we offer in-person classes, after school tutoring, and information from the deep and unsearchable web Opposition You’re right, we have google. And the library has so much more, we offer in-person classes, after school tutoring, and information from the deep and unsearchable web Create a 27-9-3 message for a specific person or organization
- Give the Bernie Sanders Staying on message example - talk about importance of being on message Bernie Sanders on Meet the Press with Andrea Mitchell - December 27th 2015 Get back on message by saying things like - I agree and that’s a very important issue AND what is important to me and my community is…. (but never argue or fight or say no)
- It matters how many times people see your message before they believe it How much other noise is there out there? How do you get in with all that clutter?
- Yes and examples, never directly engage, always smile and remain positive
- What was/is their platform? How does the library help them achieve that? Have politicians in for storytimes, create Talk about Rivkah getting local politicians involved in the library
- The wealthy, the powerful, Local businesses etc… Tell the oakland/chlorox story – Story Sailboat Story
- Police story times Media events that city council can be seen at Give them big credit at events and in the media
- Its time to start using that social Capital that you’ve been building - Start making asks for things – What does your library need? Money? Letters to the editor? Volunteers?
- Houseparties, rallies, etc…