Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.

2. A BIG Design Change in June

3. New Facebook Design Specs

4. New Page
Design Layout
• 1 column
news feed
• Left Column;
bio, apps,
photos,
videos, notes
etc.
• Left column
order can be
adjusted

5. Facebook is Your Exclusive
Fan Club
• Attract readers who are most
likely to be interested in what you write
• Be clear about your public voice
• Let readers into your creative world
• Call readers by name
• Invite them to participate in community
building
• Reward their time with quality posts

6. The Author Strategy
Articulate
Attract Amplify

7. Articulate

8. Attract

9. Attract

10. Amplify

11. The Engagement
Factor
• Compel them to “Like”
• Inspire them to “share”
• Reward comments with
a personal response
• Make participation
irresistible
• Resist over posting

12. Giveaways
Amplify Engagement
• Winner must
comment
• Comments
increase visibility
• Comments signal
quality content
to Facebook
• Next posts have
higher reach

13. Timeline Contests Made Simple
Pick a Winner with WooBox

14. ARTICULATE
with Apps
• Display your
YouTube Channel
as YOU TV
• Your voice is a
powerful brand
tool
• Video creates
intimacy

15. Apps For Inspiration
IconoSquare Imports Your Instagram photos

16. Amplify Your Efforts
Apps Make Content Do Double Duty
• Pinvolve.co
• Sync Pinterest and
Facebook so people
can pin right from
your page for
added visibility.

17. Apps to Broadcast Live on Facebook

18. Custom
Apps
• Buy the Book
• Join the List
• Special Offers
• Sweepstakes

19. The Graphics Tools
• PicMonkey – Make custom Cover Photos
• Depositphotos – royalty-free images
• Instagram – Snappy Photos and short video
• PrintShop –Photoshop lite
• Animoto – Turn digital images into video
• Canva – create snappy graphics and quotes

20. Advertising for Growth for
$10 a day
• Page Post Ad with Photo
• General Page Like Ads
• Dark or Unpublished Post Ads
• Lookalike and Custom Audiences
• Conversion Tracking Pixel

21. Ad Elements
• Photo: Best size for most ads – 1200 x 627 px
• Best size for Sidebar ads – 600 x 225 px
• Minimum image size for ads (sidebar only) - 100
x 72 px
• 20% text rule Grid Measurement Tool:
http://bit.ly/fbgridtool
• Split test up to six images with the same copy and
budget to find your winner.
• 25 Character Headline; 90 Character Body Copy.

22. Page Like Ad

23. Dark or Unpublished Post Ads

24. Retargeting Web Visitors

25. Long-tail Facebook Marketing
• Host Google Hangouts on your Facebook page with
22Social
• Share news of your next writing project
• Giveaways on page of previous books or exclusive
chapters of an upcoming book
• Ask for new book cover feedback.
• Share reviews. Ask for more.
• Review and recommend other books in your genre.
• Remarket to website visitors through Ads.

26. Mobilize Your Fans
• Tell your fan base what
you need
• Give them the language
and tools to help you
• Treat them like insiders
• THANK them for their
time, support and effort
• Rinse and repeat

27. 7 Habits of Highly Effective Facebook Pages
• Post 1-2 X’s daily
• Use 1st Person or
stylized author voice
• Sharable, original
graphics and photos
• Use Fan’s Names
• Use Apps to Enhance
• Strategically Advertise
• Collect e-mail names
Best Fan
Page Ever

28. Facebook is a moving opportunity.
Connect with me at
Facebook.com/BrandNewBrandYou