This document provides an overview of digital marketing channels for a small business. It discusses the benefits of digital marketing such as being relatively inexpensive and allowing for localized targeting. The main digital channels covered are websites, email, social media, SEO, local listings, blogs, and other channels like PR, PPC, digital media, e-commerce and mobile. For each channel, it provides tips on how to effectively utilize the channel to communicate with customers consistently and drive traffic to a business. The document stresses that digital marketing requires an ongoing time investment to see results and that quality should be prioritized over quantity of content.

1. Bad Girls Ventures
Marketing Course - Online

2. Why Digital Marketing?

3. Why Digital Marketing
• Relatively “inexpensive”
• Localized, targeting reach
• First place your customers look

4. “Google”

13. Digital Channels

14. Digital Channels
• Website
• Email
• Social Media
• SEO
• Local
• Blog

15. Website
• A must
• Make sure it is a system
that can be updated quickly
• Avoid Flash
• Your “real estate”
• Watch your load time

16. Email
• Consistent communication
• Email sign ups on
• Website
• Print material
• Social Media
• “Fishbowl” Contest
• Valuable Content
• Mobile Optimized

17. Social Media
• Find which social media
networks will work best for your
business
• Understand the social media
sites and how the “community”
interacts
• How will you talk to your
customers
• Consistent communication
• Think photos, videos as well as
text

18. SEO
• Create a keyword list
• Write keyword-rich title
tags, description
• Use relationships to build
links
• Write copy on your website
• Use social media to
promote website

19. Local
• Claim location in Google+, Bing
• Add product/service to local
directories
• Optimize listing in local directories
• Encourage ratings and reviews

20. Blog
• Write about your business
• Consistent communication
• Preferably, host on your
website
• Treat like website with
keyword-rich copy, title tag,
and description
• Use the social media to
distribute the content

21. Other Digital Channels

22. Other Digital Channels
• PR
• PPC
• Digital Media
• E-Commerce
• SMS
• Mobile

23. Considerations

24. Considerations
• Hours resource
• Consistent communication
• Takes time to see results
• Quality vs. Quantity
• You are the expert

25. Thanks!