eXp Realty is an innovative, agent-owned cloud brokerage founded by Glenn Sanford that has transformed the real estate industry by moving to a collaborative online environment. It allows agents to manage their businesses from anywhere, emphasizes education and technology support, and offers unique ownership opportunities through equity programs. The brokerage has rapidly expanded since its inception, creating a system that promotes agent success, scalability, and revenue sharing.

1. eXp Realty
™
The Agent-Owned Cloud Brokerage ™
eXplained...

2. WELCOME
™
The Future of Real Estate
...Today

3. The History of
Once upon our time…
Glenn Sanford, a visionary in search
of a better way and model, impacts
and revolutionizes the real estate
industry forever.
As a forward thinking and tech
savvy real estate pro, he quickly
became a Top Producer and expert
at lead generation and conversion
using proven skills and techniques.
Recognizing inadequate elements,
eXp Realty changes the traditional
business model and now invites
others to succeed Internationally.

4. History of eXp Realty
2015 - eXp Realty expands to 30 states and 3 provinces
2015 - Glenn named to Swanepoel Power 200
2013 - eXp Realty International became a publicly traded company (EXPI)
2013 - eXp Realty featured in Swanepoel Trends Report
2012 - Glenn Sanford named Inman Top 100 Most Influential in Real Estate
2011 - eXp Realty featured in Swanepoel Trends Report
2011 - eXp Realty Finalist Inman Most Innovative Brokerage of the Year
2009 - Glenn Sanford Founded eXp Realty, LLC
2006 - Glenn Sanford Top 50 REALTOR at Keller Williams International
2005 - Glenn Sanford Member of the Agent Technology Council, KWRI
2002 - Glenn Sanford Rookie of the Year at Prudential Kelstrup REALTORS

6. The Agent-Owned Cloud Brokerage
At eXp Realty, our family of agents
and brokers build their own
businesses while establishing a
direct ownership interest in eXp
Realty International Corporation as
a shareholder and partner.
™

8. Paradigm Shift
“A dramatic change in
methodology or practice. It often
refers to a major change in
thinking and planning, which
ultimately changes the way
projects are implemented.”

9. What is a Cloud Brokerage?
eXp Realty is changing the way that agents, brokers and
consumers work together. A cloud brokerage:
● Creates collaborative community
● Allows for interaction and collaboration with other top
professionals around the world
● Cuts out expenses, enabling the brokerage to share
the additional funds with its agents

10. Immersive cloud office
office.expcloud

11. Immersive Campus campus.retechcampus.com
RETechCampus.com

12. ReTechCampus.com

14. Support At Every Level
● New Agent Services
● Transaction & Administration
● Marketing & Technology
● Business Development
● Peer-To-Peer
● Mentoring and Upline
● Agent, Team & Broker
● Executive and Corporate

15. Transactions Anytime Anywhere
Manage your real estate business from your home office or
from the beach. It’s your choice. All of your transaction and
business metrics are at your fingertips.
● Paperless Transactions
● Revenue Share
● Transaction Support
● Agent Onboarding
● Company Financials
● Legal Administration
Your transaction support team is available business hours in the Cloud Office.

16. Marketing and Technology Support
Working The Magic (WTM) is an in-house group providing
marketing and technology support to eXp Realty Agents.
Open a support ticket or visit the Cloud Office to arrange
assistance.
● Company Email
● Cloud Office
● Mobile Apps
● Website Hosting & IDX
● CRM
● Group Workshops
Working The Magic is available business hours in the Cloud Office.

17. Professional Business Development
Every agent is the CEO of their business.
Learn from top producing real estate professionals
who graciously share their in-the-field knowledge by facilitating sessions in
the cloud office. Attend one of three Professional Development tracks to
get the latest in information: Business, Technology and Real Estate.
Pam Ostrowski, Business Coach
With over 30 years of Fortune 500 business experience, Business Coach
Pam Ostrowski engages with agents on how to think strategically about
their business and take measurable action to drive goal achievement.

18. Ray Marquez
eXp Realty - California State Broker
● 2007-Joined Prudential CA
● 2008-2009-Keller Williams Realty
● 2008 Housing Opportunities Council Member
● 2008 Rookie of The Year BayEast Association
● 2008 Women's Council of Realtors Member
● 2008-2015 Joined Mike Ferry Coaching Program
● 2010-Intero Real Estate
● 2011-2014- J. Rockcliff Realtors
● 2011-Current Danville of Chamber of Commerce Member & Ambassador
● 2012 Broker License
● 2015 Joined eXp Realty as CA State Broker
eXp Compliance Broker

19. Brad Andersohn
Executive Director of Education and Industry Outreach
● 30 Years Real Estate Industry Experience
● First American Title - Executive and Branch Manager
● Founder ActiveRain University - #1 Most Subscribed Blogger
● Founder and National Manager of Zillow Academy
(1000+ webinars for more than 75,000 agents)
● Co-Founder and Director of RETechCampus
● CEO & Founder of Agent Assist - 20,000 Subscribers
● Founder - SF Bay Area Real Estate Tech Faire
● Solano Association of REALTOR’s - Affiliate of The Year
● Dale Carnegie - California Sales Champion Award
● Inman News - Top 50 Most Influential Online
● BradsDomain.com - The Internetarian & Web Concierge

20. Included Education and Sales Training
Over 25 hours of live weekly
training and a growing archive of
recorded training sessions.
Topics cover today's best
industry and business practices.
● Sales
● Listings
● Technology
o Websites
o SEO and Social Media
o Video Marketing
● Team Building
● Business
o Planning
o Marketing
o Lead Gen
● Industry Innovations

21. Self Paced Learning

22. Mentor Program
Be a Mentor
Pass along your knowledge
Make extra passive income
Develop as a growth leader
Need a Mentor
Work with hand selected, experienced agents
Learn from productive, active agents & brokers
Leverage their experience and knowledge

23. PROFITABILITY
Profitability

24. Work Smarter Not Harder
80% of
people are
on the
left side.
80% of the
money is
on the
right side.
Robert Kiyosaki's CashFlow Quadrant

25. Career Arc
Individual
Productivity
Team
Building
Brokerage
Building
Scalability &
Epansion
Exponential Earner

26. Phase 1: Individual Productivity
● Limited by the amount of work you can do in a day
● Limited by your personal strengths
● Limited by your weaknesses
● When you’re on vacation, you’re out of business
● Your business is the next transaction
● When you retire, your business stops
● Most agents begin AND end their career at this phase

27. Phase 2: Team Building
● You can grow your income by leveraging other agents
(agent attraction initiatives)
● Provides a diverse talent pool
● Multiple opportunities to cover schedules
● Formal Teams with ½ cap for team members
● No increase to Team Leaders Cap
● Referral teams

28. Phase 3: Brokerage Building
● Ensures that you keep your team members on-board due to their
opportunity to build the brokerage
● Other agents build their business within your business
● Usually limited to a broker owner, not an agent opportunity
● Purchase a franchise system and incur costs of bricks-and-mortar,
making less than 4% profit
● If independent, you have to create your own
models and systems

29. Phase 4: Scalability & Expansion
● Most brokerages are running below a 4% profitability level
● The impact of the business is limited by a small geographic area
● Grow your business nationally and around the world

30. Phase 5: Exponential Earner
● Receiving income without being in the business
● Exit and retirement strategy with life income stream
● Fully Vested after 3 years
● Everyone working toward a common goal
● Vacation with income
“A Rising Tide Lifts all Ships”

31. Expansion

32. Expansion
eXp continues its geographic
expansion into new US States and
Canadian provinces (and into sub-
markets within those states and
provinces) laying the infrastructure
for future growth.
Our State Brokers act as advisors,
leaders, and growth experts while
fostering team culture and
collaboration.

33. Agent Centric Philosophy
Your career IS your brand. There is nothing more important
to your brand than YOU.

34. Residential, Luxury, REO & Commercial
Diverse solutions for every agent...

35. SYSTEMS
Systems

36. Kunversion IDX Website
$395 setup
$395 /month
Included with your
monthly tech fee

37. Basic Website Template

39. Long-Tail Keyword Squeeze Page

40. Home Valuation

41. Basic Website Template

42. Mobile App

43. Open House
Mobile App
EXP Realty Open House APP
● iPad, iPhone & Android
● Apple Store - Approved
● Google Play - Approved
● Add your own lenders
● Efficient Contact Mgmt
● Builds Brand & Data
● Syncs contacts with CRM

44. Transaction and Document Management
Coming August 2015
● Simple Document
Management
● Zipforms Integrated Feature
● Easy Separation
● Email and Text Tracking
● 24/7 Agent Support
* Live Chat
* Phone
* Email
● MLS Data feed (2015)
● Fax directly into file with
unique cover sheets

45. Finance and Revenue Management

46. Cloud Technologies & Tools

49. Your Brand, Your Listings, Your Leads
You decide what to do
with them! EXPLS is
your listing service with
900+ outlets. Your
listings will have
greater exposure and
generate more buyers
leads for you.

55. Startup Costs & Fees
Setup (one time)
$99 Startup Fee
* Includes
Business Cards
Folders
Lead Generation Site
Word Press Site
Google Business Suite
eFax Account
and much more...
Annual and Monthly Costs
$50/Mo Technology Fee
($99 in Canada)
$420/Yr University Tuition
($479 in Canada)
*Taken out of first Closing of your year

56. Commission Split
$16,000 Yearly Cap
80/20 Commission Split on first $80,000 GCI
100% for the remainder of your year
Per Transaction Fee
$25 Broker Review
$30* E&O Insurance ($500 cap/year)
*CA $40
For Capped Agents - 100% Commission to the agent
$250* Transaction Fee
$25 Broker Review
$30 E&O Insurance ($500 cap/year)
* each transaction AFTER you reach 100%
Do you want to earn 100%+ PLUS?

57. Personal Transactions at 100%
Up to 3 sides per year can be processed as 100% commission
transactions.
● Be a productive agent
● Transaction fee
● E&O
● Broker Review
● Be on the Title

58. Revenue Share
Levels
eXpansion
Share %
(Only need to be
active to Qualify)
Active
Personally
Recruited Agents
(FLQR)
eXponential
Share %
Total
Share %
1 1+ 3.5% 3.5%
2 0.2% 5+ 3.8% 4.0%
3 0.1% 10+ 2.4% 2.5%
4 0.1% 15+ 1.4% 1.5%
5 0.1% 20+ 0.9% 1.0%
6 0.5% 25+ 2.0% 2.5%
7 0.5% 40+ 4.5% 5.0%
Revenue Share Calculator
Get paid from Gross Commission*
* See ICA addendum B

59. Estimate your revenue
share with the calculator.
Revenue Share Calculator
Brokerage Comparison Calculator
Revenue Share
Scenario 1

60. Estimate your revenue
share with the calculator.
Revenue Share Calculator
Brokerage Comparison Calculator
Revenue Share
Scenario 2

61. Revenue
Share
Get paid from Gross Commission*
* See ICA addendum B
Team Leader

62. Revenue
Share
Get paid from Gross Commission*

65. ICON Agent Program - 2015
$10,000,000 in closings
$280,000 GCI
25+ Transactions
Cultural Fit
Application
Vetting
Receive $16,000 of EXPI Stock
● $4,000 when target is hit
● $12,000 on 3rd anniversary
● see plan for details

66. ICON Agent Program - 2015
Chris & Mike Farkas
Mike Long
Doug & Kim Haydon

68. Ownership
eXp Realty International Corp
OTCBB: EXPI
Publicly traded
Agents earn ownership:
2015 Incentive Program
ESOP (opt in for 5% of commissions)
● 100 shares for First Closing
● 1,000 shares for Capping
● 1,000 shares for Each Recruit*

69. Direct Purchase Program
● May contribute 5% of Gross Commission Income
● 20% Discount - Average of the last 30 calendar days of
purchase month.
● Closings Starting May 1st, 2015 Qualify for Program
● Must fill out a Direct Purchase Program Addendum
● Shares to be held in Book Form by Transfer Agent
● Agent/Broker may need to pay fees to firm taking shares
Consult your Tax Professional for Individual Tax Treatment

70. Example Scenario
Current Price: .55
3/24/15 - 4/22/15
Average Price: .46
20% Discount Applied
Effective Price: .37
Direct Purchase Program

73. Willie IP Managing Broker
Director eXp Realty Canada

75. “The Amazon of Real Estate”
The 2013 Swanepoel Trends Report identifies the
cloud-based model as a powerful new innovation
whose time has come. eXp Realty is the company
leading the way and continues to be written up in trade
and technology magazines.

76. Consumers can
Search Millions of
Properties across
more than 70+
different MLS
Market Areas
using:
eXpRealty.com

79. JOIN EXP REALTY
Join.eXpRealty.com
Careers in the Cloud… we’re ready when you are!