The document provides an overview of the benefits of becoming a Premier Agent member on Zillow. It discusses how Zillow generates over 12.4 million monthly visitors and partners with Yahoo! Real Estate. As a Premier Agent, one would get customer-initiated contacts, exposure to Zillow traffic, and appear as the expert on listings. Premier Agents gain a competitive advantage and market share by following up quickly with contacts. The presentation encourages agents to call a number to check zip code availability and page views before deciding which areas to focus on as a Premier Agent.

1. Welcome To

2. Premier Agent 1 1
Your Instructor
Brad Andersohn

3. Today’s 3 Objectives
Fully understand the benefits and Value
of Premier Agent membership
Demonstrate samples and examples
In 20-30 min - Be inspired and
motivated to join our Premier Agents

4. Zillow Statistics
Zillow partners with Yahoo! Real Estate
One of the leading networks and sites on the Internet
Over 12.4 million monthly visitors
Access more than 100 million properties
Search over 4 million “LIVE” listings
Most popular mobile real estate brand with top ranking apps
across iPhone, iPad, Android and Windows Mobile.
Thousands of contacts generated monthly from Zillow

6. Contact Cultivation
Contact Capture

12. Ads and Contacts Overview

13. Contact Stats and Analysis

14. Contact Details $ Lead Information

15. Your Zillow Profile
The Next Step

17. Complete Zillow Profile
Upload Your Profile Picture
Use Proper Current Email Address
Add some “About Me” Information
Include Zip Codes You Service
Add Images and Links (SEO)
Video Brings Life To Your Profile

19. Premier Agent Review
Agents get customer-initiated “contacts” which tend to be warmer.
Exposure to Zillow Traffic and potential “contacts” on the Buyer’s agent list.
Positioned as “The Expert” to show property or provide a CMA to visitors who
reach out.
Appear on many of the area listings not limited to just your own.
Show up as the ONLY agent to call on YOUR own listings on Zillow.
The competitive advantage. You continue to appear as Zillow consumers shop for
homes over time. When consumers see your ads 5-10 times over several months, you
stand out with a dominating presence in that zip code, increasing the chances they’ll
reach out to you… It’s like having virtual signs in the neighborhood and, short of a
referral, there’s nothing better than a sign call!
Premier agents gain market share because they get business opportunities and they
follow up. Zillow consumers expect a quick response and when Premier agents
deliver it, contacts turn into commission checks.
Get On-going Support and Training at Zillow® Academy.

23. There Is A Catch...
Zip codes in your area must be available
Must be willing and able to work with buyers
Contact consumers in timely manner 2-5 mins
Suggest using a quality CRM to manage leads
Work every contact to the best of your ability

24. Homework Assignment
1) Get Off This Webinar Presentation
2) Pick Up Your Telephone
3) Dial This Number (866) 324-4005
A) Is My Zip Code Available?
B) How Many Monthly Page Views?
C) Decide Which Zip Codes You Want?

25. That’s All Folks
QUESTIONS?

26. Thank You
(866) 324-4005