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eXp Realty eXplained By Brad Andersohn
eXp Realty is an agent-owned cloud brokerage that empowers real estate agents and brokers with flexible business models, collaborative community support, and low operating costs by leveraging cloud technology. The brokerage operates in 43 states and Canada, offering ownership opportunities and a revenue-sharing program, which differentiates it from traditional models. With an emphasis on agent-centric success, eXp Realty provides extensive training and technological support to enhance agents' career growth and profitability.
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eXp Realty eXplained By Brad Andersohn
- 1. eXp Realty ™ The Agent-OwnedCloud Brokerage ™
- 2. OWN Your Life! ™ OWNYour Brand, OWN Your Career OWN Your Finances, OWN Your Future...
- 3. The Agent-Owned CloudBrokerage At eXp Realty, our family of agents and brokers build their own businesses while establishing a direct ownership interest in eXp Realty as a shareholder & partner. ™
- 4. Paradigm Shift “A dramaticchange in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented.”
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- 8. What is aCloud Brokerage? eXp Realty is changing the way that agents, brokers and consumers work together. A cloud brokerage: ● Creates collaborative community ● Allows for interaction and collaboration with other top professionals around the world ● Cuts out expenses, enabling the brokerage to share the additional funds with its agents
- 9. “The Amazon ofReal Estate” The 2013 Swanepoel Trends Report identifies the cloud-based model as a powerful new innovation whose time has come. eXp Realty is the company leading the way and continues to be written up in trade and technology magazines.
- 11. Cloud technology enables eXpRealty to offer agents & brokers full-spectrum support in real-time from lead generation to professional development and collaboration without the cost of brick & mortar infrastructure.
- 12. History of eXpRealty 2017 - Glenn Sanford named 4th Consecutive Year to Swanepoel Power 200 2016 - 43 US States with 4100+ Agents also in D.C and Alberta Canada 2015 - Glenn Sanford named to Swanepoel Power 200 2013 - eXp Realty International became a publicly traded company (EXPI) 2013 - eXp Realty featured in Swanepoel Trends Report 2012 - Glenn Sanford named Inman Top 100 Most Influential in Real Estate 2011 - eXp Realty featured in Swanepoel Trends Report 2011 - eXp Realty Finalist Inman Most Innovative Brokerage of the Year 2009 - Glenn Sanford Founded eXp Realty, LLC 2006 - Glenn Sanford Top 50 REALTOR at Keller Williams International 2005 - Glenn Sanford Member of the Agent Technology Council, KWRI 2002 - Glenn Sanford Rookie of the Year at Prudential Kelstrup REALTORS
- 13. eXp World Holdingsand eXp Realty Glenn Sanford, Founder, CEO & Chairman of the Board eXp World Holdings, INC Numerous Public and Private Enterprises in the 90’s in Various Capacities from Founder to Investor Relations Jason Gesing, CEO eXp Realty Legal and Brokerage Background Strong Public Relations Background. Facilitated significant growth of eXp to Date Vikki Bartholomae, President 15 years real estate experience 6 Years as a Team Leader at KW Managed market centers in Southern California and Texas http://investors.exprealty.com/directors-and-executive-officers/ Executive Leadership at eXp Realty
- 14. eXp World Holdingsand eXp Realty
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- 16. ● Cloud-based InternationalReal Estate Brokerage ○ Limited Bricks and Mortar Footprint ○ Low Cost of Entry into New Markets ● Operating in 43 States, D.C. and Part of Canada ○ Over 170+ Different MLS Market Areas ● Agent Centric Model ○ Financially Rewards Agents and Brokers ■ Transactions ■ Growth Activities ● One of the Fastest Growing Brands in North America ○ YTD Agent Growth (4100+ Agents/Brokers)
- 18. What is drivingeXp Realty’s growth? MOBILITY eXp Realty provides agents & brokers freedom, flexibility and accountability without the burden of brick and mortar obligations or capital requirements. OWNERSHIP As a public company eXp Realty provides a revenue sharing program whereby agents & brokers earn both revenue & equity ownership awards.
- 19. What Differentiates eXpRealty from other Brokerages?
- 20. Support At EveryLevel ● New Agent Services ● Transaction & Administration ● Marketing & Technology ● Business Development ● Peer-To-Peer ● Mentoring and Upline ● Agent, Team & Broker ● Executive and Corporate
- 21. Agent Services -Customer Service The Agent Services Team is your single resource for all agent services and continued ongoing support. Account creation, setup and training etc. available daily. ● Account Logins ● Agent Agreements ● Customer Service ● Agent Onboarding ● New Agent Training ● Campus Concierge Agent Services support team is available during business hours
- 22. Marketing and TechnologySupport In-house IT group providing marketing and technology support to eXp Realty Agents. Open a ticket or visit the Cloud Help Desk to arrange assistance. ● Company Email ● Cloud Office ● Mobile Apps ● Website Hosting & IDX ● CRM ● Group Workshops Tech Support is available during business hours in the Cloud Office
- 23. Transactions Anytime Anywhere Manageyour real estate business from your home office or from the beach. It’s your choice. All of your transaction and business metrics are at your fingertips. ● Paperless Transactions ● Revenue Share ● Transaction Support ● Agent Onboarding ● Company Financials ● Legal Administration Transaction support team is available during business hours in the Cloud
- 24. Accounting Staff &Support The accounting team is available to assist with a variety of financial related services to all our eXp agent and broker owners. Cloud access connects us when needed. ● Invoicing ● Commissions ● Transactions ● Stock Inquiries ● Revenue Share ● Accounts Payable Accounting Department support team is available during business hours
- 26. Professional Business Development Business,Technology and Real Estate Every agent is the CEO of their business. Learn from top producing real estate professionals who graciously share their in-the-field knowledge by facilitating sessions in the cloud office. Network & Collaborate with Icon agents and top producers on a daily basis. Capper’s Corner: Each month we offer a panel of agents who have capped on their commission plan and will be at 100% for the balance of their year. Come learn and see how they get the job done.
- 27. Included Education andSales Training Over 25+ hours of live weekly training and a growing archive of recorded training sessions. Topics cover today's best industry and business practices. ● Sales ● Listings ● Technology o Websites o SEO and Social Media o Video Marketing ● Team Building ● Business o Planning o Marketing o Lead Gen ● Industry Innovations
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- 29. Mentorship Program Be aMentor Pass along your knowledge Make extra passive income Develop as a growth leader Need a Mentor Work with hand selected, experienced agents Learn from productive, active agents & brokers Leverage their experience and knowledge
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- 33. Phase 5: ExponentialEarner ● Receiving income without being in the business ● Exit strategy with life income stream ● Vested after 3 years ● Everyone working toward a common goal ● Vacation with income “A Rising Tide Lifts all Ships”
- 34. Residential, Luxury, REO& Commercial Diverse solutions for every agent...
- 35. Agent Centric Philosophy Yourcareer IS your brand. There is nothing more important to your brand than YOU.
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- 37. SYSTEMS eXp Realty Tools Suiteof Paperless Tools Marketing, Promo, Resources & More ● eXpLS (Listing Syndication) ● Kunversion (Lead Generation) ● Commissions INC Cinc (Lead Gen) ● Wordpress Site/Blog (Target Mktg) ● Skyslope (Transaction Management) ● GuruNet (Rev Share Tracking) ● Careers Page (Wealth Building) ● eXp Mobile Enterprise (App) ● HomeKeepr App (Bus Dev) ● House of Magnets (Cards, Signs Cal) ● Oakley Signs (Marketing) ● Merrill Corporation (Advertising) ● Breakthrough Broker (Marketing) ● eXp Open House App ● Google Business Suite of Tools ● Regus Center (Business Meetings) ● CE Credits ALL 50 States (Discount) ● eXp Enterprise (Application) ● On Demand Training (eXpressway)
- 38. Your Brand, YourListings, Your Leads You decide what to do with them! EXPLS is your listing service with hundreds of outlets. Your listings will have greater exposure and generate more buyers leads for you.
- 39. Kunversion IDX Website $395setup $395 /month Included with your monthly tech fee
- 42. Executive Office Spacefor Agents
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- 45. Startup Costs &Fees Setup (one time) $99 Startup Fee * Includes Business Cards Folders Lead Generation Site Wordpress Site Google Business Suite BreakThroughBroker and much more... Annual and Monthly Costs $50/Mo Technology Fee ($99 in Canada) $420/Yr University Tuition ($479 in Canada) *Taken out of first Closing of your year
- 46. Commission Split $16,000 YearlyCap 80/20 Commission Split on first $80,000 GCI 100% for the remainder of your year Per Transaction Fee $25 Broker Review $30* E&O Insurance ($500 cap/year) *CA $40 For Capped Agents - 100% Commission to the agent $250* Transaction Fee $25 Broker Review $30 E&O Insurance ($500 cap/year) * each transaction AFTER you reach 100% Do you want to earn 100%+ PLUS?
- 47. Personal Transactions at100% Up to 3 sides per year processed as 100% commission transactions. ● Be a productive agent ● Transaction fee ● E&O fee ● Broker Review ● Be on the Title
- 48. Ownership eXp Realty InternationalCorp OTCBB: EXPI Publicly traded Agents earn ownership: 2016 Incentive Program ESOP (opt in for 5% of commissions) ● 75 shares for First Closing ● 175 shares for Capping ● 175 shares for Each Recruit*
- 49. Agent Ownership Publicly traded Agentsearn ownership Direct Purchase Plan (opt in for 5% of
- 50. Direct Purchase Program ●Agents and Brokers can Voluntarily Contribute 5% of the Gross Commission Income to the Purchase of EXPI Stock at a 20% Discount. ● Average over last 30 calendar days of purchase month. ● Must fill out a Direct Purchase Program Addendum ● Shares to be held in Book Form by Transfer Agent ● Agent/Broker may need to pay fees to firm taking shares Consult your Tax Professional for Individual Tax Treatment
- 51. Example Scenario Current Price:.55 3/24/15 - 4/22/15 Average Price: .46 20% Discount Applied Effective Price: .37 Agent Equity Program
- 54. Revenue Share Tiers eXpansion Share % (Onlyneed to be active to Qualify) Active Personally Recruited Agents (FLQR) eXponential Share % Total Share % 1 1+ 3.5% 3.5% 2 0.2% 5+ 3.8% 4.0% 3 0.1% 10+ 2.4% 2.5% 4 0.1% 15+ 1.4% 1.5% 5 0.1% 20+ 0.9% 1.0% 6 0.5% 25+ 2.0% 2.5% 7 0.5% 40+ 4.5% 5.0% Revenue Share Calculator Get paid from Gross Commission* * See ICA addendum B
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- 57. Estimate your revenue sharewith the calculator. Revenue Share Calculator Brokerage Comparison Calculator Revenue Share Scenario 1
- 59. Revenue Share Get paid fromGross Commission* Team Leader
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- 62. The Agent-Owned CloudBrokerage
Editor's Notes
- #2 You are invited to experience our office and learn about our competitive compensation plans, paperless transactions, and on-demand tech support and training to help you grow your real estate business.
- #3 eXp Realty is considered by many an Industry “DISRUPTOR” and a real estate career Game changer! We want the value proposition of eXp Realty to be so good that it would be irresponsible for Agents and Brokers to hang their license anywhere else!
- #4 eXp Realty is a Unique and one of a kind company, business model and real estate financial opportunity unlike any other in the industry.
- #5 Early Adopters: Amazon, Mercedes, Verizon, … companies using the cloud
- #6 Early adopters to the cloud were creating and using the very technology you and I are all using today and everyday.
- #7 Making the distinction between being a “virtual broker” (simply p.o. box and website) vs a Cloud Brokerage.
- #8 eXp Realty Moving to the cloud has had equal or greater impact than when Amazon moved to the cloud. Think consumer “supply and demand” and then real estate.
- #9 People think the cloud is a storage place on the web like Evernote, Dropbox and Google Drive etc. Everything is in the cloud including voice mail, email, text messages, banking, even people on social media sites are all in the cloud. Now we are in the cloud too!!
- #10 eXp Realty is referred to as the “Amazon of Real Estate” in the Trends report by Stefan Swanepoel.
- #11 In 2009, I recognized eXp Realty as the Real Estate Brokerage and model of the future. http://activerain.com/blogsview/1378652/the-virtual-real-estate-brokerage-and-office---web-3-0
- #12 The company has since been spotlighted and featured in both Inman News and REALTOR magazine for it’s impact and disruption of the industry as a first to market cloud solution for agents and brokers across the globe.
- #13 Before 2002, Glenn Sanford came from aol and was a lead generation genus running a variety of forums and internet and web based platforms.
- #14 Meet the eXecutive leadership team at eXp Realty.
- #15 Meet the eXecutive leadership team at eXp Realty.
- #16 eXp was created and evolved out of one of the worst real estate markets since the great depression, it is from these diverse and extreme conditions that we are able to build, grow, and thrive in order to stay alive in a market and industry where others were failing, closing, filing bankruptcy and going belly up into foreclosure etc.
- #17 We have gone where no man or company has gone before. We’ve broken the traditional model and brokerage hierarchy and built something amazing to help people become more successful. Having been born and created out of one of the worst real estate markets since the great depression, rest assured we're prepared and today, we’re paving the NEW way!
- #18 Look at this chart that specifically details eXp Realty growth over time. Also notice the projected growth which we have already surpassed. Glenn Sanford was quoted in eXp World Holdings, Inc. Fourth Quarter and Full Year 2016 Financial Results “2016 established us as one of the largest and fastest growing brokerages in North America as we nearly tripled in size over the past year. Our strong revenue and adjusted EBITDA growth in 2016 showcases the leverage in our model, which we expect to continue to be evident as we execute on our overall strategy. Driving this is our agent owned cloud-based brokerage model, which creates a strong value proposition for agents and has allowed us to attract some of the top producers, as well as some of the highest ranking teams, throughout the U.S. and Canada. We have become a leading brokerage of choice for agents due to eXp Realty’s unique value proposition. “Throughout 2016 and into 2017, we have continued to focus on investing in the infrastructure and tools necessary to support our growth and ensure scalability of eXp’s Realty’s business model. The investments we are making today will allow us to support a much larger, more mature organization well into the future. We expect our robust growth to continue to increase both in terms of agent count and revenues, along with our value proposition to our agent-owners and shareholders.”
- #19 Mobile is Global. The original real estate brokerage/model was designed back in 1906 from behind a horse and buggy. Internet, mobile devices, population have all changed our world, why didn’t someone look at and change a model that was created more than 100 years ago? He Did!
- #20 So let’s take a look at what really makes the eXp model and brokerage so unique and why it’s such an industry disruptor besides being the first to market in the real estate industry and space.
- #21 We Support New agents, Veteran agents, Brokers and Teams with Marketing, Advertising, Branding and transactions etc. even technology and support with outside online tools & systems.
- #22 Agent services provides online customer service and support M-F during business hours in the cloud.
- #23 Our IT Support team has earned the reputation and been branded the WTM team, for Working the magic. The IT and system support people are on campus each day during business hours.
- #24 Meet the transaction management team headed up by Jodi English. Each transaction manager is designated to a specific geographic area and provides a personal level of support to their agents.
- #25 Financial prosperity is a sought after commodity, we have an entire team to head-up and ensure all financial related services and obligations are met.
- #26 The relaunch of the NEW RETech Campus is commanding and demanding the attention of the media and agents all across the globe. It’s the ONLY online cloud conduit connecting agents and brokers together from all around the world. All with a simple internet connection and no travel fees or event costs. Visit RETechCampus.com for archives, upcoming events, coaching, training classes and more.
- #27 At eXp Realty, you are the only thing in your way of total success! You are the CEO and everything now starts with YOU! Meet, learn, Ask, Grow and Succeed by networking and collaborating in the cloud. Capper’s Corner is a MUST ATTEND event for sharing/learning.
- #28 Education, Training and Support are taken very serious at eXp Realty. Supply and Demand is a simplified approach we take to supporting our agent and broker owners.
- #29 The expressway allows our agents and brokers to learn and grow in a variety of areas, but do it at their own pace. The expressway offers many courses with hundreds of lessons broken down into nice bite size manageable pieces. The expressway has new content added weekly.
- #30 Be a mentor or have a mentor. Our State brokers can also help agents with local mentorship programs. You ARE a mentor and mentee!! When you talk, you are sharing what you already know, that makes you a mentor, but when you listen, you learn. There’s lots of great chat that echoes here in the hallways and tables around the cloud campus. No better place or way to take advantage of great minds when they gather here.
- #31 Making profit normally means you need to spend in order to gain a profit. At eXp, agents have the opportunity to be profitable without the operating costs and overhead.
- #32 Let’s face it and address the obvious. Business owners make more money than employees yet 80% of people are employees.
- #33 Most agents live and run their business and lives as independent contractors and survive ONLY based on their own individual production and commissions. eXp offers an opportunity for agents to share revenue in their group without the complicated, painstaking and time intensive steps.
- #34 eXp Realty - We specialize in reducing operating costs, creating operational and marketing efficiencies, and boosting agent/broker ownership satisfaction with effective lead generation strategies and multiple income opportunities!
- #35 We let You provide the service. It’s your career, and no specific niche should ever have to be sacrificed or compromised due to company or broker limitation.
- #36 Small, medium and even large and popular boutique brokerages are joining eXp Realty. We welcome other standing and successful brokers on board. eXp proudly Power’s many local companies and their marketing initiatives. Even Jay Thompson from Zillow joined eXp Realty.
- #37 Systems, Tools and Services
- #38 Systems, Tools and Services
- #39 We use ListHub to syndicate eXp listings directly from each MLS to ListHub publishing partners. The combination of all of those accounts is referred to as EXPLS. I don't know the exact number of published but here's a link https://www.listhub.com/publisher-list.html
- #40 Kunversion Lead Gen - The Lamborghini
- #41 Commissions Inc or CINC - The Maserati NOTE: We don’t just deliver and provide the best and highest end tech tools and services, and then wish you luck and send you on your way… we provide the education, the training and the much needed support to get you the expected results and success you deserve.
- #42 Skyslope offers all of our agents and broker owners 24/7 access to their transactions and documents online. With 24/7/365 technical support and customer service available, eXp agents can now focus on the customer and building their business. Fully Integrates with Zipforms, provides digital signatures and is completely mobile.
- #43 Option A: Brick & Mortar office surrounded by friendly competition… or Option B: A Regus executive center anywhere in the world surrounded by executives, business professionals and prospects? Regus is a multinational corporation that provides a global workplace. Operating in over 3000 locations Worldwide. Regus is the largest provider of executive suites, office space, virtual offices and conference rooms. Everything from a full time office, to a meeting room for an hour.
- #44 There’s only two ways to get real estate business and clients, either incoming (inbound leads) or by proactively going out and getting the business (outbound leads) Making it rain offers our agents and brokers an opportunity to compete with the big syndication portals by providing the same quality leads at a fraction of the cost. Share Patrick Keeler invested $100 for 90 days and closed 19,000 in commissions. That’s more than a 4700% ROI.
- #45 So maybe you’ve seen enough and you’re ready to join but are wanting and needing the breakdown of our compensation plan, our ownership and shareholder program and our unique revenue generating opportunities.
- #46 Well here it is and it’s simple.
- #49 2016 Incentive Program: For closing transactions, capping each year, and recruiting.
- #50 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
- #51 Eventually company may be able to electronically transfer from Transfer Agent to Agent/Broker via DWAC
- #53 Wallstreet.com lists company stock ticker EXPI as a top stock and features our growth chart in their article. Goto: http://wall-street.com/exp-the-future-of-cloud-based-real-estate/
- #54 Real estate is a self-driven self motivating business and like any and all business careers, an exit strategy or retirement plan should be in order but in many or should I say most cases, agents and brokers don’t have a realistic and practical plan or strategy.
- #55 The revenue sharing program pays out percentages of revenue to agents and brokers based on closed transactions by those they attract to eXp Realty. This chart shows the breakdown of revenue percentages for both eXpansion Share and eXponential Shares. Agents can Combine these two percentages by simply meeting the FLQR requirements found in that center white column. Let me explain in more detail.
- #56 eXp Realty changes all that with our Revenue Share model. Revenue sharing allows ALL agents to benefit and share the financial successes of the company's growth based on that agent's’ individual efforts. This just means sharing the eXp model with other likely candidates who would benefit and who also want more out of their real estate business and career.
- #57 By simply sharing your personal story and then the eXp Model with others, our agents and brokers are able to grow their revenue share groups without boundaries, borders and limitations built into other models. The passive income and revenue adds up over time and creates a great exit strategy and opportunity for a realistic and practical retirement plan.
- #58 Here’s an average scenario of a revenue sharing calculation based on some minimal criteria.
- #59 Just in doing your day-to-day transactions and business, the opportunities to discuss and attract others to eXp is nearly unavoidable? Sell 10 homes, talk to 10 buyers agents. Write 10 offers for buyers’ talk to 10 selling/listing agents. Then there’s the title company, the lender, the home warranty company, property and casualty insurance etc. All of which know people in the community and around the country looking for the same thing you are…. which by the way is what eXp Realty is offering today.
- #60 Gene Frederick shares a breakdown and the difference between “profit share vs revenue share” from one of his own team leaders at his previous brokerage Keller Williams. Gene also shared with me his personal comparison and this was a real eye opener and obviously a game changer for Gene and for his family. Here’s a link to other eXp agent and broker testimonials, I’m sure you’ll be interested in hearing what they have to say because they have some of the same questions and thoughts you might be having right now. https://www.youtube.com/playlist?list=PL5eYl-99kalK-SF0Ioa8bks0lBquwk2wn
- #61 Let me conclude with this wrap up and thought: If earning 100% commission for your hard work, owning your company instead of just working for it, having passive revenue share income generated and do it all from the cloud sounds good to you.... continue your due diligence and look deeper into eXp. Reach out to the person who invited you, they’re your sponsor and can help you further. Otherwise visit join.exprealty.com to discover and determine if eXp Realty is for you.
- #62 Seriously: Would you have invested in Netflix if you knew the outcome and future of Blockbuster? If you knew Barnes and Noble and Boarders books future, would you have invested into Amazon.com? Call a TAXI or call UBER… hang on to the past, or ride with us into the future. In closing, I want to Thank you all for coming into our cloud and World Campus and joining us today! I’ll go ahead and hang out for a bit if there’s any questions… I have added some private sound pods launched in the back of the room if you’d like to meet with your sponsor or have private conversations. You’re welcome to tour the campus and use any of the open or even private areas to continue your conversations.
- #63 Just for the record: We’re not just a bunch of colorful avatars in the cloud, we’re real people just like you doing the same things as others just more efficiently and more effectively, and making more financially from it!
- #64 I’m Looking forward to seeing you all again here in the cloud. eXp World and the cloud is our home... and our doors are always open to you.:) Thank you all for coming!