eXp Realty 
™ 
The Agent-Owned Cloud Brokerage ™
The Agent-Owned Cloud Brokerage 
At eXp Realty, our family of agents 
and brokers build their own 
businesses while establishing a 
direct ownership interest in eXp 
Realty International Corporation as 
a shareholder and partner. 
™
History of eXp Realty 
2014 - eXp Realty is in 29 states and 2 provinces 
2013 - eXp Realty International became a publicly traded company (EXPI) 
2013 - eXp Realty featured in Swanepoel Trends Report 
2012 - Glenn Sanford named Inman Top 100 Most Influential in Real Estate 
2011 - eXp Realty featured in Swanepoel Trends Report 
2011 - eXp Realty Finalist Inman Most Innovative Brokerage of the Year 
2009 - Glenn Sanford Founded eXp Realty, LLC 
2006 - Glenn Sanford Top 50 REALTOR at Keller Williams International 
2005 - Glenn Sanford Member of the Agent Technology Council, KWRI 
2002 - Glenn Sanford Rookie of the Year at Prudential Kelstrup REALTORS
“The Amazon of Real Estate” 
The 2013 Swanepoel Trends Report identifies the 
cloud-based model as a powerful new innovation 
whose time has come. eXp Realty is the company 
leading the way and continues to be written up in trade 
and technology magazines.
Paradigm Shift 
“A dramatic change in 
methodology or practice. It often 
refers to a major change in 
thinking and planning, which 
ultimately changes the way 
projects are implemented.”
Early Cloud Adopters
SYSTEMS 
Systems
What is a Cloud Brokerage? 
eXp Realty is changing the way that agents, brokers and 
consumers work together. A cloud brokerage: 
● Creates collaborative community 
● Allows for interaction with other top professionals 
around the world 
● Cuts out expenses, enabling the brokerage to share 
the additional funds with its agents
Cloud Office 
Immersive cloud office 
expcloud.com/office
SUPPORT 
Support
Support At Every Level 
● New Agent Services 
● Transaction & Administration 
● Marketing & Technology 
● Business Development 
● Peer-To-Peer 
● Mentoring and Upline 
● Agent, Team & Broker 
● Executive
Transactions Anytime Anywhere 
Manage your real estate business from your home office or 
from the beach. It’s your choice. All of your transaction and 
business metrics are at your fingertips. 
● Paperless Transactions 
● Revenue Share 
● Transaction Support 
● Agent Onboarding 
● Company Financials 
● Legal Administration 
Your transaction support team is available business hours in the Cloud Office.
Marketing and Technology Support 
Working The Magic (WTM) is an in-house group providing 
marketing and technology support to eXp Realty Agents. 
Open a support ticket or visit the Cloud Office to arrange 
assistance. 
● Company Email 
● Cloud Office 
● Toll-Free and Fax 
● Website Hosting & IDX 
● RealFutureCRM 
● Group Workshops 
Working The Magic is available business hours in the Cloud Office.
Professional Business Development 
Every agent is the CEO of their business. 
Learn from top producing real estate professionals 
who graciously share their in-the-field knowledge by facilitating sessions in 
the cloud office. Attend one of three Professional Development tracks to 
get the latest in information: Business, Technology and Real Estate. 
Pam Ostrowski, Business Coach 
With over 30 years of Fortune 500 business experience, Business Coach 
Pam Ostrowski engages with agents on how to think strategically about 
their business and take measurable action to drive goal achievement.
Education and Sales Training 
● Sales 
Over 25 hours of live weekly 
● Listings 
training and a growing archive of 
● Technology 
recorded training sessions. 
Topics cover today's best 
industry and business practices. 
o Websites 
o SEO and Social Media 
o Video Marketing 
● Team Building 
● Business 
o Planning 
o Marketing 
o Lead Gen 
● Industry Innovations
Profitability 
PROFITABILITY
Work Smarter Not Harder 
80% of 
people are 
on the 
left side. 
80% of the 
money is 
on the 
right side. 
Robert Kiyosaki's CashFlow Quadrant
Career Arc 
Individual 
Productivity 
Team 
Building 
Brokerage 
Building 
Scalability & 
Expansion 
Exponential Earner
Phase 1: Individual Productivity 
● Limited by the amount of work you can do in a day 
● Limited by your personal strengths 
● Limited by your weaknesses 
● When you’re on vacation, you’re out of business 
● Your business is the next transaction 
● When you retire, your business stops
Phase 2: Team Building 
● You can grow your income by leveraging other agents (adding 
agents) 
● Provides a diverse talent pool 
● Multiple opportunities to cover schedules
Phase 3: Brokerage Building 
● Ensures that you keep your team members on-board due to their 
opportunity to build the brokerage 
● Other agents build their business within your business 
● Usually limited to a broker owner, not an agent opportunity 
● Purchase a franchise system and incur costs of bricks-and-mortar, 
making less than 4% profit 
● If independent, you have to create your own 
models and systems
Phase 4: Scalability & Expansion 
● Most brokerages are running below a 4% profitability level 
● The impact of the business is limited by a small geographic area 
● Grow your business nationally and around 
the world
Expansion 
eXp continues its geographic 
expansion into new US States and 
Canadian provinces (and into sub-markets 
within those states and 
provinces) laying the infrastructure 
for future growth. 
Our State Brokers act as advisors, 
leaders, and growth experts while 
fostering team culture and 
collaboration.
Phase 5: Exponential Earner 
● Receiving income without being in the business 
● Exit strategy with life income stream 
● Vested after 3 years 
● Everyone working toward a common goal 
● Vacation with income 
“A Rising Tide Lifts all Ships”
Agent Centric Philosophy 
Your career IS your brand. There is nothing more important 
to your brand than YOU.
Diverse solutions for every agent... 
Residential, Luxury, REO & Commercial
Basic Website Template 
Basic Website Template
Personalized Website 
Personalized Website
Kunversion IDX Website 
Kunversion IDX Website
Kunversion IDX Website 
$395 setup 
$395 /month 
Included with your 
monthly tech fee
Your Brand, Your Listings, Your Leads 
You decide what to do 
with them! EXPLS is 
your listing service with 
900+ outlets. Your 
listings will have 
greater exposure and 
generate more buyers 
leads for you.
Listing Exposure 
+ over 900 other websites
Startup Costs & Fees 
Setup (one time) 
$99 Startup Fee 
* Includes Cards & Folders 
Annual and Monthly Costs 
$50/Mo Fee 
$420/Yr University Tuition 
*Taken out of first Closing of your year
Commission Split 
$16,000 Yearly Cap 
80/20 Commission Split on first $80,000 GCI 
100% for the remainder of your year 
Per Transaction Fee 
$25 Broker Review 
$30* E&O Insurance ($500 cap/year) 
*CA $40 
For Capped Agents - 100% Commission to the agent 
$250* Transaction Fee 
$25 Broker Review 
$30 E&O Insurance ($500 cap/year) 
* each transaction AFTER you reach 100% 
Do you want to earn 100%+ PLUS?
Revenue Share 
Levels 
Get paid from Gross Commission* 
eXpansion 
Share % 
(Only need to be 
active to Qualify) 
Active 
Personally 
Recruited Agents 
(FLQR) 
* See ICA addendum B 
Revenue Share Calculator 
eXponential 
Share % 
Total 
Share % 
1 1+ 3.5% 3.5% 
2 0.2% 5+ 3.8% 4.0% 
3 0.1% 10+ 2.4% 2.5% 
4 0.1% 15+ 1.4% 1.5% 
5 0.1% 20+ 0.9% 1.0% 
6 0.5% 25+ 2.0% 2.5% 
7 0.5% 40+ 4.5% 5.0%
Revenue Share 
Scenario 1 
Estimate your revenue 
share with the calculator. 
Revenue Share Calculator 
Brokerage Comparison Calculator
Revenue Share 
Scenario 2 
Estimate your revenue 
share with the calculator. 
Revenue Share Calculator 
Brokerage Comparison Calculator
Ownership 
eXp Realty International Corp 
OTCBB: EXPI 
Publicly traded 
Agents earn ownership: 
2014 Incentive Program 
Future: ESOP (end of 2014) 
● 100 shares for First Closing 
● 1,000 shares for Capping 
● 1,000 shares for Each Recruit*
Join.eXpRealty.com 
Connect to the Cloud… we’re ready if you are! 
JOIN EXP REALTY

eXp Explained - The Agent-Owned Cloud Brokerage

  • 1.
    eXp Realty ™ The Agent-Owned Cloud Brokerage ™
  • 2.
    The Agent-Owned CloudBrokerage At eXp Realty, our family of agents and brokers build their own businesses while establishing a direct ownership interest in eXp Realty International Corporation as a shareholder and partner. ™
  • 3.
    History of eXpRealty 2014 - eXp Realty is in 29 states and 2 provinces 2013 - eXp Realty International became a publicly traded company (EXPI) 2013 - eXp Realty featured in Swanepoel Trends Report 2012 - Glenn Sanford named Inman Top 100 Most Influential in Real Estate 2011 - eXp Realty featured in Swanepoel Trends Report 2011 - eXp Realty Finalist Inman Most Innovative Brokerage of the Year 2009 - Glenn Sanford Founded eXp Realty, LLC 2006 - Glenn Sanford Top 50 REALTOR at Keller Williams International 2005 - Glenn Sanford Member of the Agent Technology Council, KWRI 2002 - Glenn Sanford Rookie of the Year at Prudential Kelstrup REALTORS
  • 4.
    “The Amazon ofReal Estate” The 2013 Swanepoel Trends Report identifies the cloud-based model as a powerful new innovation whose time has come. eXp Realty is the company leading the way and continues to be written up in trade and technology magazines.
  • 5.
    Paradigm Shift “Adramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented.”
  • 6.
  • 7.
  • 8.
    What is aCloud Brokerage? eXp Realty is changing the way that agents, brokers and consumers work together. A cloud brokerage: ● Creates collaborative community ● Allows for interaction with other top professionals around the world ● Cuts out expenses, enabling the brokerage to share the additional funds with its agents
  • 9.
    Cloud Office Immersivecloud office expcloud.com/office
  • 10.
  • 11.
    Support At EveryLevel ● New Agent Services ● Transaction & Administration ● Marketing & Technology ● Business Development ● Peer-To-Peer ● Mentoring and Upline ● Agent, Team & Broker ● Executive
  • 12.
    Transactions Anytime Anywhere Manage your real estate business from your home office or from the beach. It’s your choice. All of your transaction and business metrics are at your fingertips. ● Paperless Transactions ● Revenue Share ● Transaction Support ● Agent Onboarding ● Company Financials ● Legal Administration Your transaction support team is available business hours in the Cloud Office.
  • 13.
    Marketing and TechnologySupport Working The Magic (WTM) is an in-house group providing marketing and technology support to eXp Realty Agents. Open a support ticket or visit the Cloud Office to arrange assistance. ● Company Email ● Cloud Office ● Toll-Free and Fax ● Website Hosting & IDX ● RealFutureCRM ● Group Workshops Working The Magic is available business hours in the Cloud Office.
  • 14.
    Professional Business Development Every agent is the CEO of their business. Learn from top producing real estate professionals who graciously share their in-the-field knowledge by facilitating sessions in the cloud office. Attend one of three Professional Development tracks to get the latest in information: Business, Technology and Real Estate. Pam Ostrowski, Business Coach With over 30 years of Fortune 500 business experience, Business Coach Pam Ostrowski engages with agents on how to think strategically about their business and take measurable action to drive goal achievement.
  • 15.
    Education and SalesTraining ● Sales Over 25 hours of live weekly ● Listings training and a growing archive of ● Technology recorded training sessions. Topics cover today's best industry and business practices. o Websites o SEO and Social Media o Video Marketing ● Team Building ● Business o Planning o Marketing o Lead Gen ● Industry Innovations
  • 16.
  • 17.
    Work Smarter NotHarder 80% of people are on the left side. 80% of the money is on the right side. Robert Kiyosaki's CashFlow Quadrant
  • 18.
    Career Arc Individual Productivity Team Building Brokerage Building Scalability & Expansion Exponential Earner
  • 19.
    Phase 1: IndividualProductivity ● Limited by the amount of work you can do in a day ● Limited by your personal strengths ● Limited by your weaknesses ● When you’re on vacation, you’re out of business ● Your business is the next transaction ● When you retire, your business stops
  • 20.
    Phase 2: TeamBuilding ● You can grow your income by leveraging other agents (adding agents) ● Provides a diverse talent pool ● Multiple opportunities to cover schedules
  • 21.
    Phase 3: BrokerageBuilding ● Ensures that you keep your team members on-board due to their opportunity to build the brokerage ● Other agents build their business within your business ● Usually limited to a broker owner, not an agent opportunity ● Purchase a franchise system and incur costs of bricks-and-mortar, making less than 4% profit ● If independent, you have to create your own models and systems
  • 22.
    Phase 4: Scalability& Expansion ● Most brokerages are running below a 4% profitability level ● The impact of the business is limited by a small geographic area ● Grow your business nationally and around the world
  • 23.
    Expansion eXp continuesits geographic expansion into new US States and Canadian provinces (and into sub-markets within those states and provinces) laying the infrastructure for future growth. Our State Brokers act as advisors, leaders, and growth experts while fostering team culture and collaboration.
  • 24.
    Phase 5: ExponentialEarner ● Receiving income without being in the business ● Exit strategy with life income stream ● Vested after 3 years ● Everyone working toward a common goal ● Vacation with income “A Rising Tide Lifts all Ships”
  • 25.
    Agent Centric Philosophy Your career IS your brand. There is nothing more important to your brand than YOU.
  • 26.
    Diverse solutions forevery agent... Residential, Luxury, REO & Commercial
  • 27.
    Basic Website Template Basic Website Template
  • 28.
  • 29.
    Kunversion IDX Website Kunversion IDX Website
  • 30.
    Kunversion IDX Website $395 setup $395 /month Included with your monthly tech fee
  • 31.
    Your Brand, YourListings, Your Leads You decide what to do with them! EXPLS is your listing service with 900+ outlets. Your listings will have greater exposure and generate more buyers leads for you.
  • 32.
    Listing Exposure +over 900 other websites
  • 33.
    Startup Costs &Fees Setup (one time) $99 Startup Fee * Includes Cards & Folders Annual and Monthly Costs $50/Mo Fee $420/Yr University Tuition *Taken out of first Closing of your year
  • 34.
    Commission Split $16,000Yearly Cap 80/20 Commission Split on first $80,000 GCI 100% for the remainder of your year Per Transaction Fee $25 Broker Review $30* E&O Insurance ($500 cap/year) *CA $40 For Capped Agents - 100% Commission to the agent $250* Transaction Fee $25 Broker Review $30 E&O Insurance ($500 cap/year) * each transaction AFTER you reach 100% Do you want to earn 100%+ PLUS?
  • 35.
    Revenue Share Levels Get paid from Gross Commission* eXpansion Share % (Only need to be active to Qualify) Active Personally Recruited Agents (FLQR) * See ICA addendum B Revenue Share Calculator eXponential Share % Total Share % 1 1+ 3.5% 3.5% 2 0.2% 5+ 3.8% 4.0% 3 0.1% 10+ 2.4% 2.5% 4 0.1% 15+ 1.4% 1.5% 5 0.1% 20+ 0.9% 1.0% 6 0.5% 25+ 2.0% 2.5% 7 0.5% 40+ 4.5% 5.0%
  • 36.
    Revenue Share Scenario1 Estimate your revenue share with the calculator. Revenue Share Calculator Brokerage Comparison Calculator
  • 37.
    Revenue Share Scenario2 Estimate your revenue share with the calculator. Revenue Share Calculator Brokerage Comparison Calculator
  • 38.
    Ownership eXp RealtyInternational Corp OTCBB: EXPI Publicly traded Agents earn ownership: 2014 Incentive Program Future: ESOP (end of 2014) ● 100 shares for First Closing ● 1,000 shares for Capping ● 1,000 shares for Each Recruit*
  • 39.
    Join.eXpRealty.com Connect tothe Cloud… we’re ready if you are! JOIN EXP REALTY

Editor's Notes

  • #4 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #6 Early Adopters: Amazon, Mercedes, Verizon, … companies using the cloud
  • #9 Making the distinction between being a “virtual broker” (simply p.o. box and website) vs a Cloud Brokerage.
  • #12 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #13 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #14 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #15 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #16 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #27 2014 Incentive Program: For closing transactions, capping each year, and recruiting.
  • #39 2014 Incentive Program: For closing transactions, capping each year, and recruiting.