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Social Media Training
   for @Indiacc Volunteers
Sudha Jamthe (Facebook) @sujamthe (Twitter)
               4 may 2009



               (c) Sudha Jamthe @sujamthe     1
Contents
Twitter 101

Starting Conversations

Twitter for Business @indiacc

Power of facebook Profile page
               (c) Sudha Jamthe @sujamthe   2
Twitter 101
• What is twitter – A social place to be the real
  you, post in 140char
• Why is it cool - Simple, Easy, Real You, Real
  Time, Connected to Friends, Follow and be
  followed
• What you can do there
  – Best Practice on Settings (email, mobile options)
  – Tweets, friends, followers, @replies, dm, #tag, rt

                     (c) Sudha Jamthe @sujamthe          3
Tweets - best practices
• Confirm to community rules
• @reply genuinely
• Engage in conversations not one-way salesy
  messages
• Be strategic to make your tweet searchable -
  hashtags, tip of the day, common topics
  relevant to your audience.
• RT meaningful relevant tweets only
                  (c) Sudha Jamthe @sujamthe     4
Starting Conversations
             • Start with friends
             • Learn how to use twitter.com
               first
             • Make twitter a habit, take a
               twitter break
             • Remember tweets connect
               because of the emotions it
               taps (connect to your brand
               promise)
             • Use a twitter clients

             (c) Sudha Jamthe @sujamthe   5
Twitter community culture and
           building your brand
• @reply, hashtag, #fridayfollow
• culture of social media personalities -
  grader.twitter.com
• Identify Influencers - follow, but engage in
  conversation only when ready
  – for yoga, for table tennis, for indian cuisine, for
    youth activities,
• Twitchboard posts to delicio.us, twitterfeed
  posts blogs to twitter

                     (c) Sudha Jamthe @sujamthe           6
Tweeting for a business or a brand

• Multiple users for same twitter account
  management - hootsuite, tweetie (iphone)
• Tie tweet message maps to your email
  campaigns & newsletter announcements
• Subscribe to RSS of twitter feeds to track and
  respond for better time management
• Tweetgrid track your brand keywords
• Join twitter business directory (twibs)
                   (c) Sudha Jamthe @sujamthe      7
Tweetgrid




(c) Sudha Jamthe @sujamthe   8
How to tweet a link to website or blog

• Tracking urls
•A/B testing a
message -
track
impressions




                  (c) Sudha Jamthe @sujamthe   9
FACEBOOK
• As a User                             • ICC
  –                                            – Run Programs to
      Join Group
                                                 increase videos
  –   Invite Friends
                                               e.g. Volunteer interviews
  –   Post on Wall
                                               - Find a Volunteer to post
  –   Post videos, pictures
                                                 Qik videos of each event
  –   Tag friends
                                                 on facebook
                                               - Update status daily
                                               - Newsletter as Updates
                                                 to members


                         (c) Sudha Jamthe @sujamthe                     10
Change Group to Profile Page
• Run programs to
invite friends
• Connect flickr photos
to fan page
• Keep Wall posts fresh
• Update status often
• Keep it a conversation
with fans
• Add events
•Add videos - fan
interviews, events
•Add pictures
•Link blog for freshness

                           (c) Sudha Jamthe @sujamthe   11

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Social Media Training Twitter And Facebook

  • 1. Social Media Training for @Indiacc Volunteers Sudha Jamthe (Facebook) @sujamthe (Twitter) 4 may 2009 (c) Sudha Jamthe @sujamthe 1
  • 2. Contents Twitter 101 Starting Conversations Twitter for Business @indiacc Power of facebook Profile page (c) Sudha Jamthe @sujamthe 2
  • 3. Twitter 101 • What is twitter – A social place to be the real you, post in 140char • Why is it cool - Simple, Easy, Real You, Real Time, Connected to Friends, Follow and be followed • What you can do there – Best Practice on Settings (email, mobile options) – Tweets, friends, followers, @replies, dm, #tag, rt (c) Sudha Jamthe @sujamthe 3
  • 4. Tweets - best practices • Confirm to community rules • @reply genuinely • Engage in conversations not one-way salesy messages • Be strategic to make your tweet searchable - hashtags, tip of the day, common topics relevant to your audience. • RT meaningful relevant tweets only (c) Sudha Jamthe @sujamthe 4
  • 5. Starting Conversations • Start with friends • Learn how to use twitter.com first • Make twitter a habit, take a twitter break • Remember tweets connect because of the emotions it taps (connect to your brand promise) • Use a twitter clients (c) Sudha Jamthe @sujamthe 5
  • 6. Twitter community culture and building your brand • @reply, hashtag, #fridayfollow • culture of social media personalities - grader.twitter.com • Identify Influencers - follow, but engage in conversation only when ready – for yoga, for table tennis, for indian cuisine, for youth activities, • Twitchboard posts to delicio.us, twitterfeed posts blogs to twitter (c) Sudha Jamthe @sujamthe 6
  • 7. Tweeting for a business or a brand • Multiple users for same twitter account management - hootsuite, tweetie (iphone) • Tie tweet message maps to your email campaigns & newsletter announcements • Subscribe to RSS of twitter feeds to track and respond for better time management • Tweetgrid track your brand keywords • Join twitter business directory (twibs) (c) Sudha Jamthe @sujamthe 7
  • 9. How to tweet a link to website or blog • Tracking urls •A/B testing a message - track impressions (c) Sudha Jamthe @sujamthe 9
  • 10. FACEBOOK • As a User • ICC – – Run Programs to Join Group increase videos – Invite Friends e.g. Volunteer interviews – Post on Wall - Find a Volunteer to post – Post videos, pictures Qik videos of each event – Tag friends on facebook - Update status daily - Newsletter as Updates to members (c) Sudha Jamthe @sujamthe 10
  • 11. Change Group to Profile Page • Run programs to invite friends • Connect flickr photos to fan page • Keep Wall posts fresh • Update status often • Keep it a conversation with fans • Add events •Add videos - fan interviews, events •Add pictures •Link blog for freshness (c) Sudha Jamthe @sujamthe 11