SlideShare a Scribd company logo
What if...
Legacy
Productivity
Brand
Support Systems
Everybody wins
41st Anniversary
RE/MAX History
Business Model
RE/MAX HIERARCHY
Recruiting/Retention
Education
Technology
Staying Informed
RE/MAX vs. the Industry
Great Agents
Everybody wins
Brand Influence
What If...
Industry Recognition
Revenue Sources
Revenue Sources
What if you were able to realize your
personal and professional goals with
a rewarding, empowering career that
helps families?
what RE/MAX can do for you
What if...
It’s the preface to a question the founders of RE/MAX asked 40 years ago,
when they transformed the real estate landscape forever.
Today, this simple phrase opens up a world of possibilities for your business.
What if... you were part of a network built on the concept that“everybody wins”–
including brokers, agents and families – when real estate is treated as a full-time
profession?
How would that affect your career? Your Family? Your life?
As you browse these pages, consider how RE/MAX compares to other real estate
companies in philosophy, services, brand awareness and productivity.
And discover the power of asking yourself“What if...”.
Whatif...
What If...
Industry
Recognition
In 2014, the RE/MAX network celebrates its 41st anniversary.
That’s 40 years of accomplishments and growth around the
world; 40 years of stability, and 40 years of building a collective
reputation as industry leaders and top producers.
40 years is long time in a business which is plagued with high fatality
rates. Hardly any of competitors in India are near to our age.
Most importantly, though, it’s 40 years of providing high-level,
professional service to buyers and sellers; and 40 years of helping
families – literally millions of them – find a new place to call home.
The 40th anniversary is just the beginning. If you’d like to be part of
the next 40 years, now’s a great time to get on board.
Legacy
Legacy
RE/MAX History
Business Model
41st
Anniversary
RE/MAX
Hierarchy
Arevolutionaryconcept
Legacy
Much has changed in 40 years, but the RE/MAX foundation of
entrepreneurship, innovation and support is as strong as ever.
Some history: As a young Realtor® in the late 1960s and early ’70s,
Dave Liniger grew unsatisfied with the restrictive state of the real
estate industry.
What if... he wondered, real estate professionals enjoyed support
services and the freedom to succeed without the bureaucracy and
nominal commission splits of traditional brokerages?
RE/MAX History
Business Model
41st
Anniversary
RE/MAX
Hierarchy
Accompanied by friend and colleague
Gail Main (who became Gail Liniger),
Liniger revolutionized the industry.
In 1973, in Denver, Colorado,
RE/MAX was born.
Through RE/MAX, the Linigers offered maximum compensation,
along with advanced support and education. RE/MAX agents
shared in office expenses and in return, kept more of what they
earned.
The model attracted top-producing agents and enabled brokers to
spend less time on remedial training and more time leading and
recruiting. It was a classic“everybody wins”model. (A 2005 book
about RE/MAX bears that title.)
Today, RE/MAX has nearly 97,000 agents and more than 7,000 offices
in over 97 countries. And Dave and Gail Liniger still lead the
organization from RE/MAX World Headquarters in Denver.
Entrepreneurialspirit
Who knows how to best run your business? You do.
RE/MAX has an entrepreneurial core that places control of your business where it
should be – with you, the expert in your market. You set your own objectives. You
determine your compensation plans. You decide how to handle marketing, technol-
ogy and your business operations.
But you’re not alone. At RE/MAX, you’re in business for yourself but not by yourself.
As a RE/MAX franchise owner, you receive personal, hands-on coaching, support
and attention from your RE/MAX region. You also benefit from a wide variety of
tools and resources, as outlined in this brochure.
These resources become available to you on your very first day with RE/MAX,
immediately helping you attract and retain the type of high-quality, motivated
agents that can help your brokerage succeed.
A streamlined induction process helps you get up and running quickly.
Legacy
RE/MAX History
Business Model
41st
Anniversary
RE/MAX
Hierarchy
REGIONAL OFFICE
RE/MAX INDIA
RE/MAX INTERNATIONAL
BROKER ASSOCIATE
BROKER OFFICE
RE/MAXHierarchy
You are creating entrepreneurs
Every Broker Associate that you recruit is an independent businessman responsible for closing
his/her transactions with the complete support of the RE/MAX network. You earn a share on
every deal without even having a fixed salary to pay.
You own the business but the network generates the leads
RE/MAX puts all its strength behind all of its Broker Associates providing them with the training
and tools required to obtain exclusive mandates, special developer tie-ups and exploring lead
generation marketing opportunities.
You make an investment with low running expenses
RE/MAX charges every Broker Associate a‘Desk Fee’which includes a part of the running
expenses of the office. The Desk Fee is charged on the total running expenses divided by the
number of Broker Associates in an office with the costs apportioned between them. The office
and the associate together spend money in promoting their listings which reduces the costs and
increases the effectiveness of the advertisements. As a Broker Owner you get the largest share of
the brokerage after the Broker Associate.
RE/MAX HIERARCHY
RE/MAX History
Business Model
41st
Anniversary
RE/MAX
Hierarchy
Productivitymatters
If you’re looking to join a winning team, RE/MAX might
just be the right place.
RE/MAX has a model which attracts and retains the top performing
agents from the market. Number of deals, per agent per month, is
highest for Agents with RE/MAX. An average agent upon joining
RE/MAX increases his productivity multi fold. A combination of
RE/MAX tools, technology and training motivate agents to perform
at their top… and stay there.
Real Estate broking if left to luck leads to an unpredictable practice.
Proven business practices from the world’s leading brokers help
RE/MAX Agents to grow their business steadily. Productivity rubs off
and RE/MAX teams develop a culture of winning.
In transparent markets RE/MAX has year on year delivered highest
transaction per agent. Older and bigger companies than
RE/MAX have always been a runner up with a wide margin.
RE/MAX vs.
the Industry
Producitivity
Great Agents
Greatagents
Describe the type of agents you’d like in your office.
Are they inexperienced, uncommitted part-timers?
Of course not. You want professional agents, with the drive and
skills to succeed.
RE/MAX was created to attract – and continues to attract – the
industry’s top agents. They’re drawn by the education, support
and independence offered through the RE/MAX system.
At RE/MAX, performance inspires performance, resulting in
energetic and collaborative office environments.
Maximum Commission concept drives the most prodctive agents
not only to join with RE/MAX but also work at their best and stay
with RE/MAX.
Producitivity
RE/MAX vs.
the Industry
Great Agents
RevenueSources
Most of the real estate broking firms rely on the brokerage
fee revenue which is uncertain albeit substantial. As the
business is of cyclical nature a broker relying on a variable
income for meeting fixed expenses is a recipe for disaster.
This variable income is also highly person dependant, while
the expenses are not.
A RE/MAX Franchise has 3 sources of revenue:
1. Agent's Desk Fees : All the agents associated with a franchise pay a
fixed fee for the resources they use at the office. This generates a
fixed income for a franchisee to meet part of his fixed expenses.
2. Share of commission from Agents income: The agents who are
associated with the franchisee share a part of commission. This
income becomes a steady source when there are several agents
are there in the team.
3. Franchisee’s own commission : 100% of the franchisee’s own
commission income stays with him. This looks like a big revenue
source in the beginning but as the team size increases the share
of this source reduces and the quantam increases.
Revenue
Sources
Revenue Sources
BrandInfluence
Imagine the competitive advantage of having millions
of people know about your business. That’s what you
get when you join RE/MAX.
The RE/MAX Balloon is one of the most iconic corporate
symbols. When you attach it to your name, you
instantly tap into global brand awareness, trust and
reputation.
The RE/MAX brand gives you and your office instant
credibility and visibility. Your business benefits from the
collective brand image built upon billions of dollars of
promotion and millions of successful transactions.
That’s the sort of edge independent competitors can
only dream about.
The advantage applies to your recruiting efforts too.
Real estate professionals aspire to join RE/MAX offices.
They want the same brand benefits that serve you.
Brand
Brand
Influence
Recruitingandretentionsystems
Profit in a broking office is directly related to number of good people in the team.
RE/MAX Training Program Cover on how a franchise owner builds a stable
business by having the best team. Recruitment becomes his profit center
and region help the franchisee to recruit more agents.
And that’s the sort of person you want in your office
– someone who has what it takes to build a successful
real estate career.
At both the regional and corporate levels, you’ll have tools
to help you identify strong candidates, reach out to them,
communicate your value proposition and bring them on board.
That support doesn’t end once they join. Agents in your
office will have access to products and services designed
with their success in mind. If they do their part – indeed, if
they are motivated enough – they’re positioned to thrive.
Recruiting/
Retention
Education
Technology
Staying
Informed
S
upportSystems
Themoreyoulearn…
Let’s say a prospect is considering your Office but wonders what sort of
education opportunities might be available.
Great news: You have RE/MAX University & Online Classes behind you.
RU provides your agents with more than 1,000 on-demand videos on virtually
every aspect of real estate, giving you a significant edge in the recruiting battle.
®
With 24/7 on-demand, global access and a growing multimedia
platform, RU is a big reason RE/MAX leads the industry in many key
designations. From professional education courses to motivational
coaching sessions, RU delivers exactly what agents want.
In addition to agent-facing material, RU has a vast library of
recruiting and management programming designed for franchise
owners.
So tell your prospects about RU, encourage your agents to use RU,
and take advantage of RU yourself. After all,“The more you learn,
The more you earn.”
S
upportSystems
Recruiting/
Retention
Education
Technology
Staying
Informed
Technologyedge
Like RE/MAX University, the RE/MAX Technology suite serves you on
two levels – first as a set of tools to help your agents succeed, and
second as a significant competitive edge in your recruting and
retention efforts.
Others simply can’t match the network’s primary tech offerings:
A website, www.remax.in, that generates more than 50 million
page hits in a typical 12-month period, easily eclipsing all other
real estate brokers's sites.*
A listing management system, iConnect being used in over 70
countries, in over 70 countries and 15000 agents of RE/ MAX.
An unmatched worldwide website, global.remax.com, that
displays RE/MAX properties to international buyers in their own
languages and currencies.
Design Centre, a software to design world class marketing
material for marketing each listing
That’s not all, but you get the point.
More importantly, so will your prospective
agents as you explain the benefits
of joining your team.
S
upportSystems
Recruiting/
Retention
Education
Technology
Staying
Informed
Stayinginformed
With RE/MAX, you’re always in the loop, receiving regular
communications on the latest industry and network news,
updates, tools and resources.
Every first Monday of the month there is a meeting with all
the Broker owners of the region, which is a good opportunity
for all the Broker owners to meet and discuss.
all Broker Owners have practice of conducting weekly
meetings with their team of Broker Associate. This gives the
entire team a good chance to know as to what’s going on in
the network.
Weekly online training for Broker Owner and Broker
Associate on various real estate related topics.
S
upportSystems
Recruiting/
Retention
Education
Technology
Staying
Informed
By attracting strong office owners and
equipping them with the tools they need to
serve their Sales Associates, RE/MAX helps
brokers reach their’s goals. And when you as a
broker attract strong agents to your office and
equip them with the tools they need to serve
buyers and sellers, you help them reach theirs.
At its core, RE/MAX is a group of outstanding
professionals committed to raising the bar and
working hard to produce outstanding results for
their customers – and, in turn, themselves. So...
What if... you could join a network like that?
In 2005, two business writers published“Everybody Wins,”a book that explores
the philosophy behind the RE/MAX network.
Everybodywins
Everybody
Wins
E
verybodywins
Phone: 1800 121 7100 • Email: mgm@remax.in
www.remax-mgm.com • www.remax.in
Nobody in the world sells more real estate than

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RE/MAX Brochure

  • 1. What if... Legacy Productivity Brand Support Systems Everybody wins 41st Anniversary RE/MAX History Business Model RE/MAX HIERARCHY Recruiting/Retention Education Technology Staying Informed RE/MAX vs. the Industry Great Agents Everybody wins Brand Influence What If... Industry Recognition Revenue Sources Revenue Sources What if you were able to realize your personal and professional goals with a rewarding, empowering career that helps families? what RE/MAX can do for you
  • 2. What if... It’s the preface to a question the founders of RE/MAX asked 40 years ago, when they transformed the real estate landscape forever. Today, this simple phrase opens up a world of possibilities for your business. What if... you were part of a network built on the concept that“everybody wins”– including brokers, agents and families – when real estate is treated as a full-time profession? How would that affect your career? Your Family? Your life? As you browse these pages, consider how RE/MAX compares to other real estate companies in philosophy, services, brand awareness and productivity. And discover the power of asking yourself“What if...”. Whatif... What If... Industry Recognition
  • 3. In 2014, the RE/MAX network celebrates its 41st anniversary. That’s 40 years of accomplishments and growth around the world; 40 years of stability, and 40 years of building a collective reputation as industry leaders and top producers. 40 years is long time in a business which is plagued with high fatality rates. Hardly any of competitors in India are near to our age. Most importantly, though, it’s 40 years of providing high-level, professional service to buyers and sellers; and 40 years of helping families – literally millions of them – find a new place to call home. The 40th anniversary is just the beginning. If you’d like to be part of the next 40 years, now’s a great time to get on board. Legacy Legacy RE/MAX History Business Model 41st Anniversary RE/MAX Hierarchy
  • 4. Arevolutionaryconcept Legacy Much has changed in 40 years, but the RE/MAX foundation of entrepreneurship, innovation and support is as strong as ever. Some history: As a young Realtor® in the late 1960s and early ’70s, Dave Liniger grew unsatisfied with the restrictive state of the real estate industry. What if... he wondered, real estate professionals enjoyed support services and the freedom to succeed without the bureaucracy and nominal commission splits of traditional brokerages? RE/MAX History Business Model 41st Anniversary RE/MAX Hierarchy Accompanied by friend and colleague Gail Main (who became Gail Liniger), Liniger revolutionized the industry. In 1973, in Denver, Colorado, RE/MAX was born. Through RE/MAX, the Linigers offered maximum compensation, along with advanced support and education. RE/MAX agents shared in office expenses and in return, kept more of what they earned. The model attracted top-producing agents and enabled brokers to spend less time on remedial training and more time leading and recruiting. It was a classic“everybody wins”model. (A 2005 book about RE/MAX bears that title.) Today, RE/MAX has nearly 97,000 agents and more than 7,000 offices in over 97 countries. And Dave and Gail Liniger still lead the organization from RE/MAX World Headquarters in Denver.
  • 5. Entrepreneurialspirit Who knows how to best run your business? You do. RE/MAX has an entrepreneurial core that places control of your business where it should be – with you, the expert in your market. You set your own objectives. You determine your compensation plans. You decide how to handle marketing, technol- ogy and your business operations. But you’re not alone. At RE/MAX, you’re in business for yourself but not by yourself. As a RE/MAX franchise owner, you receive personal, hands-on coaching, support and attention from your RE/MAX region. You also benefit from a wide variety of tools and resources, as outlined in this brochure. These resources become available to you on your very first day with RE/MAX, immediately helping you attract and retain the type of high-quality, motivated agents that can help your brokerage succeed. A streamlined induction process helps you get up and running quickly. Legacy RE/MAX History Business Model 41st Anniversary RE/MAX Hierarchy
  • 6. REGIONAL OFFICE RE/MAX INDIA RE/MAX INTERNATIONAL BROKER ASSOCIATE BROKER OFFICE RE/MAXHierarchy You are creating entrepreneurs Every Broker Associate that you recruit is an independent businessman responsible for closing his/her transactions with the complete support of the RE/MAX network. You earn a share on every deal without even having a fixed salary to pay. You own the business but the network generates the leads RE/MAX puts all its strength behind all of its Broker Associates providing them with the training and tools required to obtain exclusive mandates, special developer tie-ups and exploring lead generation marketing opportunities. You make an investment with low running expenses RE/MAX charges every Broker Associate a‘Desk Fee’which includes a part of the running expenses of the office. The Desk Fee is charged on the total running expenses divided by the number of Broker Associates in an office with the costs apportioned between them. The office and the associate together spend money in promoting their listings which reduces the costs and increases the effectiveness of the advertisements. As a Broker Owner you get the largest share of the brokerage after the Broker Associate. RE/MAX HIERARCHY RE/MAX History Business Model 41st Anniversary RE/MAX Hierarchy
  • 7. Productivitymatters If you’re looking to join a winning team, RE/MAX might just be the right place. RE/MAX has a model which attracts and retains the top performing agents from the market. Number of deals, per agent per month, is highest for Agents with RE/MAX. An average agent upon joining RE/MAX increases his productivity multi fold. A combination of RE/MAX tools, technology and training motivate agents to perform at their top… and stay there. Real Estate broking if left to luck leads to an unpredictable practice. Proven business practices from the world’s leading brokers help RE/MAX Agents to grow their business steadily. Productivity rubs off and RE/MAX teams develop a culture of winning. In transparent markets RE/MAX has year on year delivered highest transaction per agent. Older and bigger companies than RE/MAX have always been a runner up with a wide margin. RE/MAX vs. the Industry Producitivity Great Agents
  • 8. Greatagents Describe the type of agents you’d like in your office. Are they inexperienced, uncommitted part-timers? Of course not. You want professional agents, with the drive and skills to succeed. RE/MAX was created to attract – and continues to attract – the industry’s top agents. They’re drawn by the education, support and independence offered through the RE/MAX system. At RE/MAX, performance inspires performance, resulting in energetic and collaborative office environments. Maximum Commission concept drives the most prodctive agents not only to join with RE/MAX but also work at their best and stay with RE/MAX. Producitivity RE/MAX vs. the Industry Great Agents
  • 9. RevenueSources Most of the real estate broking firms rely on the brokerage fee revenue which is uncertain albeit substantial. As the business is of cyclical nature a broker relying on a variable income for meeting fixed expenses is a recipe for disaster. This variable income is also highly person dependant, while the expenses are not. A RE/MAX Franchise has 3 sources of revenue: 1. Agent's Desk Fees : All the agents associated with a franchise pay a fixed fee for the resources they use at the office. This generates a fixed income for a franchisee to meet part of his fixed expenses. 2. Share of commission from Agents income: The agents who are associated with the franchisee share a part of commission. This income becomes a steady source when there are several agents are there in the team. 3. Franchisee’s own commission : 100% of the franchisee’s own commission income stays with him. This looks like a big revenue source in the beginning but as the team size increases the share of this source reduces and the quantam increases. Revenue Sources Revenue Sources
  • 10. BrandInfluence Imagine the competitive advantage of having millions of people know about your business. That’s what you get when you join RE/MAX. The RE/MAX Balloon is one of the most iconic corporate symbols. When you attach it to your name, you instantly tap into global brand awareness, trust and reputation. The RE/MAX brand gives you and your office instant credibility and visibility. Your business benefits from the collective brand image built upon billions of dollars of promotion and millions of successful transactions. That’s the sort of edge independent competitors can only dream about. The advantage applies to your recruiting efforts too. Real estate professionals aspire to join RE/MAX offices. They want the same brand benefits that serve you. Brand Brand Influence
  • 11. Recruitingandretentionsystems Profit in a broking office is directly related to number of good people in the team. RE/MAX Training Program Cover on how a franchise owner builds a stable business by having the best team. Recruitment becomes his profit center and region help the franchisee to recruit more agents. And that’s the sort of person you want in your office – someone who has what it takes to build a successful real estate career. At both the regional and corporate levels, you’ll have tools to help you identify strong candidates, reach out to them, communicate your value proposition and bring them on board. That support doesn’t end once they join. Agents in your office will have access to products and services designed with their success in mind. If they do their part – indeed, if they are motivated enough – they’re positioned to thrive. Recruiting/ Retention Education Technology Staying Informed S upportSystems
  • 12. Themoreyoulearn… Let’s say a prospect is considering your Office but wonders what sort of education opportunities might be available. Great news: You have RE/MAX University & Online Classes behind you. RU provides your agents with more than 1,000 on-demand videos on virtually every aspect of real estate, giving you a significant edge in the recruiting battle. ® With 24/7 on-demand, global access and a growing multimedia platform, RU is a big reason RE/MAX leads the industry in many key designations. From professional education courses to motivational coaching sessions, RU delivers exactly what agents want. In addition to agent-facing material, RU has a vast library of recruiting and management programming designed for franchise owners. So tell your prospects about RU, encourage your agents to use RU, and take advantage of RU yourself. After all,“The more you learn, The more you earn.” S upportSystems Recruiting/ Retention Education Technology Staying Informed
  • 13. Technologyedge Like RE/MAX University, the RE/MAX Technology suite serves you on two levels – first as a set of tools to help your agents succeed, and second as a significant competitive edge in your recruting and retention efforts. Others simply can’t match the network’s primary tech offerings: A website, www.remax.in, that generates more than 50 million page hits in a typical 12-month period, easily eclipsing all other real estate brokers's sites.* A listing management system, iConnect being used in over 70 countries, in over 70 countries and 15000 agents of RE/ MAX. An unmatched worldwide website, global.remax.com, that displays RE/MAX properties to international buyers in their own languages and currencies. Design Centre, a software to design world class marketing material for marketing each listing That’s not all, but you get the point. More importantly, so will your prospective agents as you explain the benefits of joining your team. S upportSystems Recruiting/ Retention Education Technology Staying Informed
  • 14. Stayinginformed With RE/MAX, you’re always in the loop, receiving regular communications on the latest industry and network news, updates, tools and resources. Every first Monday of the month there is a meeting with all the Broker owners of the region, which is a good opportunity for all the Broker owners to meet and discuss. all Broker Owners have practice of conducting weekly meetings with their team of Broker Associate. This gives the entire team a good chance to know as to what’s going on in the network. Weekly online training for Broker Owner and Broker Associate on various real estate related topics. S upportSystems Recruiting/ Retention Education Technology Staying Informed
  • 15. By attracting strong office owners and equipping them with the tools they need to serve their Sales Associates, RE/MAX helps brokers reach their’s goals. And when you as a broker attract strong agents to your office and equip them with the tools they need to serve buyers and sellers, you help them reach theirs. At its core, RE/MAX is a group of outstanding professionals committed to raising the bar and working hard to produce outstanding results for their customers – and, in turn, themselves. So... What if... you could join a network like that? In 2005, two business writers published“Everybody Wins,”a book that explores the philosophy behind the RE/MAX network. Everybodywins Everybody Wins E verybodywins
  • 16. Phone: 1800 121 7100 • Email: mgm@remax.in www.remax-mgm.com • www.remax.in Nobody in the world sells more real estate than