This document discusses executive presence and personal branding. It defines executive presence as the ability to communicate with poise, confidence, and decisiveness. It lists tools for enhancing executive presence like self-awareness, relationship skills, and using LinkedIn. For CEOs, it emphasizes communication skills, having a focus, providing feedback, and adapting style to diverse audiences. Personal branding is defined as marketing individuals and careers as brands through developing and maintaining a positive reputation over time.

2. Executive presence
 Ability to give off a general sense of poise,
confidence, decisiveness and dignity.
work well under pressure and are able to
communicate clearly and efficiently.

3. Type of Executive presence
 Off line executive presence
 Online executive presence

4. Tools of enhance Executive
presence
Self motivation
Embrace your own unique values
Self motivation
Be self aware
Assert boundaries
Relationship skills
Linkedin

5. Executive presence for CEO’s
 Communication
 Plan of focus
 Feedback
 Engage other to inspire change
 Understand politics, non-verbal and “read
the room”.
 Tighten up their message for executive-level
consumption

7. •Connect with their audiences viscerally and emotionally.
•Engage others to inspire action or change
•Speak with conviction and passion.
•Adjust their style and approach to meet the needs of a global
and diverse audience.
•Balance confidence and speaking up with listening and
gaining buy in.
•Tighten up their message for executive-level consumption.
•Understand politics, non verbals, and “read the room”.

8. •Do what you believe is right in the face of controversy.
•Be vulnerable. Step outside what is comfortable to risk the
unknown.
•Have the humility to admit your mistakes and learn from them.
•Don’t need outside validation. Your internal satisfaction and self-
acceptance are enough.
•Give away the glory because the goal was a team goal and you’d
have never achieved it without them.
•Build your self-awareness to be a third-party observer of yourself
and people’s perceptions of you without feeling judged.
•Notice self-doubt and act anyway as opposed to waiting for
perfection. Done is better than perfect.
•Let go of something whose time has passed. It doesn’t serve you.
Do this by turning toward the discomfort and not away.

9. EXECUTIVE PRESENCE DONT’S
 Modify your behavior based on what other people think.
 Play it safe, freeze or lash out when you feel judged, hold
back because it “isn’t fair,” or “not the right time” and avoid
risk.
 Deny mistakes, cover them up, blame others, or hope to
remedy the problem before anyone notices
 Seek attention and recognition to validate your good work.
 Brag about your virtues or take the credit for the work of
others.
 Dismiss compliments offhandedly because you don’t feel
you deserve them or the attention makes you
uncomfortable.

10. Personal branding is the practice of marketing people and
their careers as brands. It is an ongoing process of
developing and maintaining a reputation and impression
of an individual, group, or organization. Whereas
some self-help practices focus on self-improvement,
personal branding defines success as a form of self-
packaging.

11. Tools of Personal Branding
 Have a focus
 Be genuine
 Be consistent
 Create a positive impact
 Know your strength

12. THANK-YOU