This document discusses executive presence and personal branding. It defines executive presence as a critical leadership factor characterized by traits like being a skilled communicator, owning a room, and inspiring confidence. Executive presence is expressed through sincere, trustworthy ideas and behaviors. Developing a strong executive presence increases others' interest in listening to and following a leader. Components of executive presence include online presence on social media and offline presence through public speaking, communication, and time management. The document provides tips for CEOs to connect emotionally, inspire change, adjust their style globally, and tighten their message for executives. It states that personal branding influences executive presence through the process of establishing an image.

1. EXECUTIVE PRESENCE
AND
PERSONALBRANDING
NAME : SHIVANI-KOCHHAR.
SECTION:GAMMA
ROLL NO.-164

2. WHAT IS EXECUTIVE PRESENCE ?
 Executive presence has long been acknowledged as a critical
factor in leadership.
 “Skilled communicator”, “owns the room”, “has what it
takes”, “inspiring”, “self confident”, “X-factor” are phrases
often used to describe a leader with executive presence.
 Executive presence is expressed through a leader’s ideas,
attitudes and behavioral patterns that others experience as
sincere and trustworthy.
 If you can create a sense of high executive presence, it will
increase others’ interest in listening to you, trusting you and
following your leadership.

3. COMPONENT OF EXECUTIVE PRESENCE
 Online executive presence
Twitter.
Facebook.
Linkedin.
Blogs.

4.  Offline executive presence
Speaking.
Communication.
Listening.
Time management.

5. TOOLS TO ENHANCE ONLINE PRESENCE
• 8 Tools for Managing Your Online Presence
• Cyfe. Cyfe is an all-in-one dashboard for social media,
analytics, marketing, sales, support, infrastructure, and a
whole lot more. ...
• Brand24. If you want to know what people are saying
about your brand, this tool is just what you need. ...
• Wisestamp. ...
• ClickMeeting. ...
• Brandwatch. ...
• Kissmetrics. ...
• OptinMonster. ...
• Mention.

6. EXECUTIVE PRESENCE FOR CEOs
Connect with their audiences viscerally and
emotionally.
Engage others to inspire action or change
Speak with conviction and passion.
Adjust their style and approach to meet the
needs of a global and diverse audience.
Balance confidence and speaking up with
listening and gaining buy in.
Tighten up their message for executive-level
consumption.
Understand politics, nonverbals, and “read the
room”.

7. DO’s and DON’Ts of Executive Presence

8. PERSONAL BRANDING
Personal branding is one of the key factors that
influence the moment –to-moment choices that
enable effective CEOs to achieve a strong
executive presence.

9. What is difference between Executive Presence
And Personal Branding?
Executive Presence Personal Branding
Leaders know they Personal branding is
must embody executive essentially the
presence to get ahead , ongoing process
influence others , of establishing a
and drive results . Prescribed image
or impression .

10. THANK YOU