The document discusses executive presence and personal branding. It defines executive presence as one's ability to inspire confidence in subordinates, peers, and senior leaders by appearing capable, reliable, and having potential for great achievements. It states that executive presence determines access to opportunities, as important decisions are made when one is not present. The document provides tips for building executive presence, such as having a clear vision, communication skills, networking, and maintaining a professional appearance. It also discusses online and offline executive presence platforms and defines personal branding as marketing oneself and career as a brand through developing and maintaining one's reputation.