This document discusses executive presence and personal branding. It defines executive presence as a critical leadership factor characterized by traits like being a skilled communicator, owning a room, and inspiring confidence. Executive presence is expressed through sincere, trustworthy ideas and behaviors. Developing a strong executive presence increases others' interest in listening to and following a leader. Components of executive presence include online presence on social media and offline presence through public speaking, communication, and time management. The document provides tips for CEOs to connect emotionally, inspire change, adjust their style globally, and tighten their message for executives. It states that personal branding influences executive presence through the process of establishing an image.