Executive presence involves both offline behaviors like body language and dress as well as online presence on social media. It helps career advancement by strengthening a leadership personal brand and perception as a leader. Developing executive presence automatically improves how others view, think about, and feel towards someone as a leader. It counts for 26% of what is needed to get ahead in today's global marketplace. Personal branding and executive presence are related but distinct - personal branding is marketing an individual career as a brand while executive presence strengthens one's leadership brand and reputation through behaviors, competencies and skills. Tools to build executive presence include embracing unique value, self-awareness, thinking before speaking, engaging audiences, and employing wit. For CEOs specifically,

1. EXECUTIVE
PRESENCE
PRESENTED BY
NAME : PARUL PRIYA KERKETTA
ROLL : 217
SEC : DELTA
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2. WHAT IS EXECUTIVE PRESENCE?
Executive presence is a blending of temperament, competencies,
and skills that, when combined, send all the right signals. Leaders
know they must embody executive presence to get ahead, influence
others, and drive results.
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3. EXECUTIVE PRESENCE
 Offline Executive Presence:
It basically involves body language, dress code, confidence.
 Online Executive Presence:
It involves Facebook, Twitter, Instagram, LinkedIn, etc.
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4. How executive presence help in career
 Executive presence is the key to strengthening your leadership brand.
 When you develop powerful Executive Presence, you automatically
strengthen your leadership personal brand, which means - the way others
perceive, think, and feel about you as a leader, which is a
critically important foundation of success.
 For aspiring global leaders, executive presence is increasingly the illusive
x-factor that can win them a hard fought promotion.
 In today’s global marketplace, executive presence counts for 26% of what
it takes to get ahead.
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5. For aspiring global leaders, executive presence is increasingly the illusive
x-factor that can win them a hard fought promotion.
In today’s global marketplace, executive presence counts for 26% of what it
takes to get ahead.
How executive presence help in career
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6. PERSONAL BRANDING AND EXECUTIVE PRESENCE
PERSONAL BRANDING EXECUTIVE PRESENCE
 Personal branding is the practice of marketing
people and their careers as brands.
 Executive presence is the key to strengthening your
leadership brand.
 It is an ongoing process of developing and
maintaining a reputation and impression of an
individual, group, or organization.
 When you develop powerful Executive Presence, you
automatically strengthen your leadership personal
brand, which means - the way others perceive, think,
and feel about you as a leader, which is a
critically important foundation of success.
 Top Benefits of Personal Branding
a) More interviews
b) Better job offers
c) Promotions
d) Partnerships
 Top Benefits of Executive Presence
a) Physical Presence
b) Vocal Skill
c) Listen, listen and listen more
d) Personal Style
 Personal Branding example:
Lewis Howes
Chris Ducker
 Executive Presence example:
Joan Lloyd 6

7. Tools to build Executive Presence
 Embrace Your Unique Value. Nail your mind-set.
 Be Self-Aware. Nail your body language.
 Think Before You Speak.
 Use the Power of Silence.
 Meaningfully Engage with your Audience.
 Assert Boundaries.
 Employ Wit.
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8. EXECUTIVE PRESENCE FOR CEO
 The best CEOs are always in “permanent public speaking mode.”
 Some of the executive presence for CEOs are:
a) Speak a little louder
b) Speak a little slower
c) Think how you are perceived
d) Avoid rehearsed or ‘funny’ lines
e) Learn some local phrases
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