Adobe Experience Manager (AEM) is a content management system designed to help manage the delivery of creative assets across various digital channels. It integrates with other Adobe Marketing Cloud solutions and allows for the creation of personalized online experiences. The document discusses AEM's key technologies, authoring interfaces, and administration tools, emphasizing its ability to manage connected digital experiences throughout the customer journey.

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Introduction to AEM
VARUN MITRA
August 30th, 2016

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1. Demo
2. Technologies
3. Terminology
4. Q & A
INTRODUCTION TO AEM
AGENDA

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WHAT IS ADOBE EXPERIENCE MANAGER?
 AEM is a Content Management System,
that helps you:
 organize, create, and manage the
delivery of creative assets
 access content across your digital
marketing channels, including web,
mobile, email, communities, and video
 create, manage, and deliver
personalized online experiences
 AEM provides out-of-the-box integration
with other Adobe Marketing Cloud
solutions.

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SITES
Web
experiences
and On-site
Screens
ASSETS
Single place
for all digital
assets from
creation to
delivery
COMMUNITIES
Simplifies the
creation and
optimization of
customer
communities
FORMS
Mobile-first
Forms and
Personalized
Correspondence
Mobile
Mobile Apps
Development
Platform for
Marketers &
Developers
Unified Digital Experience Delivery Platform
Beyond Integrations -- ExposeAdobeTarget & Adobe Analytics capabilities
within Experience Manager
Adobe Experience
Manager manages
and delivers connected
digital experiences
across the customer
journey from online to
physical interactions.

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KEY PRINCIPLES – STANDARDS AND OPEN
SOURCE
 100% Java
 JSR-283 – a JCR
 Apache Felix – an OSGi framework
 Apache Sling – a web framework for the Java
platform designed to create content-centric
applications on top of a Java Specification
Request (JSR)
 Apache Tika – a toolkit for detecting and extracting
metadata and structured text content
283

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KEY PRINCIPLES – EVERYTHING IS
CONTENT
 Everything is content!
 Hyper Text Markup Language (HTML)
 Cascading Style Sheets (CSS)
 Java Server Pages (JSP)
 Java Servlet
 Image
 Video

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AUTHORING INTERFACE
 Two author interfaces
 Touch-optimized UI
 Classic UI
 Web 2.0/Ajax
 Direct client-side JavaScript access to JCR
content

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ADMIN INTERFACES
 Apache Felix Console
 Content Repository eXtreme (CRX) interfaces
 CRXDE Lite
 Content Explorer

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CRXDE LITE
 Embedded into AEM/CRX
 Enables standard development tasks in a web browser
 Create and edit files (for example JSP, Java, and HTML), folders, templates, components, dialog
boxes, nodes, properties, and bundles
 Log messages
 Integration with Apache Subversion (SVN)
 Recommended when:
 No direct access to the AEM/CRX server
 Developing an application by extending or modifying the out-of-the-box components and Java
bundles
 No need for dedicated debugger or code completion

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THANK YOU!