In this session, attendees will get an overview of how marketing professionals will use AEM to create end user experiences that are second to none. A brief overview of the social tools, and mobile capabilities will be offered as well as a high level overview of the technology that AEM is built on.

1. #evolverocks
Introduction to AEM
VARUN MITRA
August 30th, 2016

2. #evolverocks 2
1. Demo
2. Technologies
3. Terminology
4. Q & A
INTRODUCTION TO AEM
AGENDA

3. #evolverocks 4
WHAT IS ADOBE EXPERIENCE MANAGER?
 AEM is a Content Management System,
that helps you:
 organize, create, and manage the
delivery of creative assets
 access content across your digital
marketing channels, including web,
mobile, email, communities, and video
 create, manage, and deliver
personalized online experiences
 AEM provides out-of-the-box integration
with other Adobe Marketing Cloud
solutions.

4. 5
SITES
Web
experiences
and On-site
Screens
ASSETS
Single place
for all digital
assets from
creation to
delivery
COMMUNITIES
Simplifies the
creation and
optimization of
customer
communities
FORMS
Mobile-first
Forms and
Personalized
Correspondence
Mobile
Mobile Apps
Development
Platform for
Marketers &
Developers
Unified Digital Experience Delivery Platform
Beyond Integrations -- ExposeAdobeTarget & Adobe Analytics capabilities
within Experience Manager
Adobe Experience
Manager manages
and delivers connected
digital experiences
across the customer
journey from online to
physical interactions.

5. #evolverocks 6
KEY PRINCIPLES – STANDARDS AND OPEN
SOURCE
 100% Java
 JSR-283 – a JCR
 Apache Felix – an OSGi framework
 Apache Sling – a web framework for the Java
platform designed to create content-centric
applications on top of a Java Specification
Request (JSR)
 Apache Tika – a toolkit for detecting and extracting
metadata and structured text content
283

6. #evolverocks 7
KEY PRINCIPLES – EVERYTHING IS
CONTENT
 Everything is content!
 Hyper Text Markup Language (HTML)
 Cascading Style Sheets (CSS)
 Java Server Pages (JSP)
 Java Servlet
 Image
 Video

7. #evolverocks 10
AUTHORING INTERFACE
 Two author interfaces
 Touch-optimized UI
 Classic UI
 Web 2.0/Ajax
 Direct client-side JavaScript access to JCR
content

8. #evolverocks 11
ADMIN INTERFACES
 Apache Felix Console
 Content Repository eXtreme (CRX) interfaces
 CRXDE Lite
 Content Explorer

9. #evolverocks 12
CRXDE LITE
 Embedded into AEM/CRX
 Enables standard development tasks in a web browser
 Create and edit files (for example JSP, Java, and HTML), folders, templates, components, dialog
boxes, nodes, properties, and bundles
 Log messages
 Integration with Apache Subversion (SVN)
 Recommended when:
 No direct access to the AEM/CRX server
 Developing an application by extending or modifying the out-of-the-box components and Java
bundles
 No need for dedicated debugger or code completion

10. #evolverocks
THANK YOU!