Presented at 3|SHARE's EVOLVE'15 - The Adobe Experience Manager Community Summit on August 18th, 2015 at the Hard Rock Hotel in San Diego, CA. http://evolve.3sharecorp.com

1. AUGUST 18, 2015
AEM ROUND 2
AEM On-Premise to AEM in the Cloud

2. 2
AEM ROUND 2
AEM On-Premise to AEM in the Cloud
Gary Gamitian
Director of Web Development
Informatica
Email: ggamitian@informatica.com
Twitter: @followgaryg
LinkedIn:
https://www.linkedin.com/in/garygamitian

3. 3
On-premise AEM
Advantages
• Total Control – Security, Data, Trained Staff
• Infrastructure – limit dependencies on outside resources
• Upgrades/Fixes – projects stay on target
Disadvantages
• Investments – hardware/software
• Control– Same controls may haunt you; datacenter downtime, wcms issues, capacity
• Personnel – costs associated with hiring staff, training
Ultimately, it comes down to how you operate your business.
AEM ROUND 2
AEM On-premise

4. 4
SuccessFactors 2012 initial findings
Typo3 Open Source CMS – broken and abandoned
WCMS Research
Adobe CQ 5 – Leader: Gartner’s Magic Quadrant for Web Content Management
The Adobe Day…
AEM ROUND 2
SuccessFactors

5. IT as a Service – 2 month delay for storage
Small team doing great things with a fresh start using Adobe CQ – 6 months
Applied best practices around metadata and taxonomy
The SuccessFactors Technical Stack
• AEM/AEM DAM
• Adobe Analytics
• Adobe Target
• BrightEdge SEO
• BrightCove video delivery platform
• DemandBase – Keys for Analytics, Content, and Forms
• Eloqua/Marketo/SAP L2R
• Personalization with AEM – simple rules based offers using DemandBase watch lists
• Manual globalization effort
• 3Share ROM
AEM ROUND 2
SuccessFactors Approach

6. AEM ROUND 2
SuccessFactors Results
Best practices for lead generation
Global engagement
Compelling Experiences
Gaining insights into customers’ online
activities

7. 7
Outsourcing AEM
• Security – preventing threats and protecting data
• Speed– agility to scale when necessary
• Datacenter Expertise – operate and manage upgrades both software and hardware
• Performance– platform availability
AEM ROUND 2
Considerations

8. 8
AEM ROUND 2
Informatica

9. 9
Customer Experiences that are differentiated
• Real time and agility
• Cloud trials have follow up call within five minutes of starting their trial
• Metrics and ability to measure performance – If you can’t measure it, you can’t
manage it.
• 3-4x increase in email open rates and ctr when applying behavioral marketing
• Same model now applies to the web
• Predictive lead scoring engine with Lattice Engines
• Marketing activities to revenue, not pipeline.
• Leverage Informatica technology for data cleanliness, example: campaign code
stitching in Salesforce
• All web data stitched together with attribution
AEM ROUND 2
Marketing at Informatica

10. 10
Metadata and Taxonomy
AEM ROUND 2
Adobe Experience Manager

11. 11
Meta data and Taxonomy
AEM ROUND 2
Adobe Experience Manager

12. 12
Web components
AEM ROUND 2
Adobe Experience Manager

13. 13
AEM ROUND 2
Analytics

14. 14
AEM ROUND 2
Homepage Targeting

15. 15
AEM ROUND 2
Homepage Targeting - Results

16. 16
AEM ROUND 2
Homepage Targeting - Results

17. 17
AEM ROUND 2
International Sitemap

18. 18
AEM ROUND 2
AEM MSM & Clay Tablet

19. 19
AEM ROUND 2
Search

20. 20
AEM ROUND 2
SEO and AEM

21. 21
AEM ROUND 2
Next Steps
Agile Methodology
• Two week sprints
• Extensive QA and Regression testing
Upgrades
• Mascot for AEM 6.1 – October
• Oak
Global Rollout
• 30 language country sites
Marketing Activities
• Align account based marketing (ABM) efforts
• Chat
• Free trials

22. 22
Vendor Selection – Most Important Decision
• Do your homework
• Follow up on referrals
• Stick with experienced developers for all technologies that will be used
• Collaboration is key
• Apply web best practices with forms, content, and responsive design
• Be realistic with delivery dates
AEM ROUND 2
Ensuring Success

23. 23
AEM and Web Best Practices
• Have a partnership with IT
• Build custom page templates
• Leverage a web component system and use it – avoid OOTB components
• Apply comprehensive metadata and taxonomy program.
• Get analytics right with your go live.
• Think global. You don’t want to have to refactor components for translation.
• Use AEM DAM Assets and make a fresh start
• Collaboration across teams is key – play nice
• Test, refine, and deploy – prove the HIPPO wrong
• Let the data lead the way
• Have fun!
AEM ROUND 2
Ensure Success

24. 24
AEM ROUND 2
Thank you!
Gary Gamitian
Director of Web Development
Informatica
Email: ggamitian@informatica.com
Twitter: @followgaryg
LinkedIn:
https://www.linkedin.com/in/garygamitian