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ON THE ROAD WITH AEM
AEM HUB 2015
David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
David Nuescheler Chief Technology Officer
david@day.com
David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org
David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com
David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org
David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com
DAVIDNUESCHELER
VP,EnterpriseTechnology
Adobe
Barfuesserplatz6
4001Basel
T+41612269898
F+41612269897
uncled@adobe.com
DAVID NUESCHELER
VP, Enterprise Technology
Adobe
Barfuesserplatz 6
4001 Basel
T +41 61 226 98 98
F +41 61 226 98 97
uncled@adobe.com
DAVID NUESCHELER
VP, Enterprise Technology
Adobe
3900 Adobe Way
Lehi UT 84043
T 385 345 0000
uncled@adobe.com
@davidnuescheler
HOW IT STARTED
David Nuescheler
Partner

Steinenberg 21-23
uncled@bidule.com

cq5
History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations:
CFC!,.ECMA,
any,Dispatcher,
ContentBus
Innovation:
PureJava
Innovation:
JCRbased
Architecture&

InfrastructureRevolutions
Original
Slide
2006
...someone is ontous:
...spoton,
Tony!
Original
Slide
2006
cq5
History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations:
CFC!,.ECMA,
any,Dispatcher,
ContentBus
Innovation:
PureJava
Innovation:
JCRbased
Architecture&

InfrastructureRevolutions
Original
Slide
2006
CQ4
CQ5.1
ADEP
10.0.0
CQ5.5
AEM5.6
AEM6+
CoralonOak
AEM6+
9==top1%
8==top3%
Technology Presentation
ohloh.org
21
carsten
tobi
rofe
dom
pk
felixstoeff
enz
anchela
jukka
marcel
michid.
bertrand
stefang.
oli
development
roy
chris
david
jm
tom
75%ofdevs@dayhaveopensourceexposure
ofwhich75%are
ratedtop1%
Original
Slide
2007
Technology Presentation 22
stillwithAdobe,today.
75%ofdevs@dayhaveopensourceexposure
ofwhich75%are
ratedtop1%
AEM ♡ AMC
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
DOCUMENT CLOUD CREATIVE CLOUD MARKETING CLOUD
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
25
CREATIVE CLOUD MARKETING CLOUD
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
26
Agency

Asset Mgr
Marketing
Product Mgr
Consumer
Customer
Creative
Designer
CREATIVENEEDS
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
Adobe Marketing Cloud
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
TWO NEW SOLUTIONS
PRIMETIME AUDIENCE

MANAGER
Adobe Marketing Cloud
ANALYTICS
EXPERIENCE

MANAGER
CAMPAIGNTARGET
SOCIAL
MEDIA 

OPTIMIZER
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PROFILES & AUDIENCES
COLLABORATION
ACTIVATION
MOBILE SERVICES
EXCHANGE
ASSETS
ADMINISTRATION
Adobe Marketing Cloud: Core Services
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content
AudiencesChannels
Context
Metrics
Campaigns
Assets
Adobe Marketing Cloud: Vision
UX&Collaboration
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Last Millisecond.
The Last Millisecond
LISTEN PREDICT ASSEMBLE DELIVER
300ms
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
33
Agency

Asset Mgr
Marketing
Product Mgr
Consumer
Customer
Creative
Designer
CREATIVENEEDS
Marketer(Agency) Creative
Public Cloud Asset Sharing Use Case
Marketer / Product / BusinessInternal Creative
Private Asset Sharing Use Case
2020
The Era of Digital
Jen | Gym Instructor
Just filed taxes
David | Swiss
Just moved to Utah.
AT&T
iPhone 6
Fred Leger Age 30
T-Mobile 4
Nokia Lumia 520
Sue Child
Chris Manchester
Elisa Sanchez
Age 40
Helen | Married

Bought a new car
VERIZON LTE 4G
Samsung Galaxy S4
@AdobeMktgCloud
Albert
3,343, 4,453
Technology Adoption (U.S. Households)
SMARTPHONE
DISH WASHER
VCR
PC
CELL

PHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICITY
CAR
1910
1900
1930
1920
1950
1940
1970
1960
1980
2000
1990
2020
2010
33%
50%
75%
90%
10%
Asymco
OPEN
CLOUD
MOBILE
OPEN
CLOUD
MOBILE
Open: Roy FieldingRoy Fielding
Apache
License
DNT REST HTTP URL
Apache
WebServer
Apache
Software
Foundation
Open API &
Standards
Open Architecture
Open Source
OPEN
CLOUD
MOBILE
OPEN
CLOUD
MOBILE
1993
1994
1995
1996
Global
Computing
Platform
2009
2010
2011
2012
2013
Source: Mangled and merged from IDC, Gartner, BI Intelligence
Global
Computing
Platform
TBD
Source: opensignal.com - August 2013 - ~11k Devices
Source: opensignal.com - August 2014 - ~18k Devices
Source: opensignal.com - August 2015 - ~24k Devices
TOUCH
REIMAGINATIONclashing of the type bars
OPEN
CLOUD
MOBILE
AEM Hub - on the road with AEM

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