Get a glimpse into the highly competitive AEM talent market, Dave's journey as an entrepreneur and a little known secret that can help managers better understand the phycological needs of their team members and drastically increase their retention.

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Retaining Niche Talent in a
Highly Competitive
Environment
Dave Fox, CEO of Focus GTS
August 6th, 2019

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About Me
● Founder and CEO of Focus
Global Talent Solutions
● Started Staffing Career in 2010
● Specialized in the AEM space
in 2012

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1. AEM is the next big thing.
2. People are making a ton of money in this space.
3. Incredibly hard to find people with this skill set.
3 Things I learned about the AEM Market

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Equilibrium

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13 Jobs per Candidate
AEM Market Stats

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Average position is open for 73 days
Candidate is on the market for 2.

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On average a candidate receives 5-7 solicitations per day on
LinkedIn.
The Solicitation

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Where it all began

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Year 1, Our Regus Office

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Year 2, Canal Park

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I felt like I got an MBA in 5 Days.

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THE 6 HUMAN NEEDS
THE KEY TO RETAINING YOUR
AEM TALENT

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CERTAINTY
or
COMFORT

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UNCERTAINTY | VARIETY
Variety is the Spice of Life

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Don’t confuse
the need with
the vehicle.

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SIGNIFICANCE

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LOVE |
CONNECTION

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GROWTH | PROGRESS

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CONTRIBUTION

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1. Certainty/Comfort
2. Uncertainty/ Variety
3. Significance
4. Love/ Connection
5. Growth/ Progress
6. Contribution

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Certainty
● Stability/stable
● I need to know
● Steady/Secure
● "What if”
● Fear-based/worry…
● This is Too Risky… .
Uncertainty
● I like working on different
types of projects
● Diversity
● Adventure
● Travel
● Open to experiences
Significance
● Achievement
● Titles
● Goals
● Certifications
● Recognition
● Authority
● I want to grow
● Name dropping
● Solving problems

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Love/ Connection
● Culture
● How they will connect with people
● Who is on the team?
● What’s the environment like?
● People/relationships matter to them
● Conflict Resolution is important
Growth/Progress
● “I want to grow”
● “I want to advance my career”
● Want to attend conference
● Received Certifications
● Wants Coaching/mentoring or leadership
development
Contribution
● Give back
● Help out the team
● Volunteer
● Donate
● Workspace Improvement
● Boost Morale
● What can I do to help

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People don’t
leave their
job.
They leave
their
manager.

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ABOUT US
Facebook
facebook.com/focusgts
E-Mail
dfox@focusgts.com
Twitter
twitter.com/focusgts
LinkedIn
linkedin.com/davefoxceo
linkedin.com/focusgts
Photo placeholder
Dave Fox
CEO and Founder
Company
Contact Us
www.focusgts.com
Phone
305.988.4374

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THANK YOU!